Reporting on Call Metrics and Best practices in NetSuite with Twilio Add-on

• Track the total number of phone leads, or do you need detailed keyword-level call tracking?
• Forward calls to a main Twilio Connect phone number, or do you need to customize lead distribution?
• Analyze standalone reports, or do you need to integrate with Google?
• Review data in-house, or do you need to provide access to call tracking data for your clients?
• Need to export call tracking data into your own reporting tool from NetSuite?

Call tracking metrics to include in a NetSuite KPI dashboard

1. If you want "full credit" for your efforts, then use one call tracking Twilio Connect number and focus on the total number of phone leads you generate.
2. If you need to allocate marketing dollars across multiple channels, then get one Twilio Connect number for each channel to measure cost-per-call across each channel.
3. If you want to optimize PPC ad spend more effectively, then you'll want keyword-level call tracking so you can automate bidding.
4. If you want to A/B test email campaign variations, then you'll want one Twilio Connect number for each unique variation so you can measure conversion rates.
5. If you want to demonstrate call quality, then you'll need to incorporate average call length in addition to the number of calls in your reports.