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Content Team: Meet SyncApps by Cazoomi’s Jessa Racoma
  • February 09, 2021|
  • 7 minute read


Welcome to the third article of our Insider series: Meet the Team. Today, we’re getting to know Jessa Racoma, our Content Manager. She’s been with SyncApps by Cazoomi for a few years now, and she’s had impressive growth with the company. But we’ll let her tell you more about that.

Q: Hey, Jessa! Please introduce yourself.

A. Hi, I’m Jessa and this feels very meta. I am the one who manages all the content you see on the Cazoomi website or blog. So if there’s something you don’t like or find boring, I’m the one to talk to. But I’m equally your gal if you like our blog or if our Help Center articles hit the right spot.

I started at Cazoomi in 2016 as a full-time remote worker and now I can’t even imagine working in another setting!

I started out as a Product Marketing Analyst. Briefly put, my job back then was to analyze which of our solutions needed to be more visible using various tools (like Google Analytics). I was also helping the Content and the UI/UX teams to find the spots in our platform that needed improvement. I was sort of the customers’ advocate if you will. Advocating platform improvements based on my analyses and on behalf of our subscribers.

I loved my initial job at Cazoomi. But we are human, so we keep on learning new things. That’s why I also do many kinds of stuff that help me grow in this industry. For instance, since taking over as Content Manager, I learned to use HTML for our WordPress content, plus I’ve perfected my content skills in general. I’ve also upped my Mailchimp and my Zendesk games!

One of the reasons I love blogging is that it helps me broaden my knowledge, as well as help our readers. All our blogs are designed to provide valuable information. My favorite trick when approving a blog post? Making sure that it’s a fair trade: valuable information in exchange for the readers’ valuable time. If something doesn’t read well enough or it’s too thin, it gets nixed mercilessly.

Jessa Content Team

Lunch Meeting with the Team, at Panagatan, Ayala Centrio Cagayan de Oro City

Q: How has work changed for you since the pandemic started?

A. Before the pandemic, we also had time to travel as a team (one of the perks offered by Cazoomi 😊) and even with the family. This helped us hit the refresh button on our busy brains 😊. Plus, it led to us getting to know each other better outside of the office, which boosted our productivity and made our teamwork even more efficient.

We’re lucky we had the time to do all that. We’re still using the insights from our team-building trips to work remotely and to hope for better days 😊

During this pandemic, some of our planned travel was canceled because of the travel ban. We still work remotely and I don’t see that changing any time soon.

But it’s OK because remote working comes with its own perks (more on that below). Plus, I live in one of the Philippines’ most beautiful provinces, with lots of beautiful views you can enjoy during long joyrides without breaking the strict pandemic rules. So we think about ways to be more productive and enjoy our family’s company at the same time.

Working from the comfort of your home is one of the privileges of working with Cazoomi. In “normal” times, I don’t miss the office because we get plenty of chances to meet face to face with the rest of the team.

Jessa Content Team

Sea of Clouds at Buda Marilog District, Davao City

Q: Do you feel like working from home even more than before has negatively impacted your work-life balance?

A. As a mother, working from home helps me a lot, because I balance home and motherhood better. I don’t need to go out to work every day worrying about what he’s doing at home since I can work while he’s playing around. In terms of expenses, working from home saves a lot of time and money since I don’t need to commute to work or buy expensive lunches in the “corporate” districts.

t’s allowed me to be financially independent at a job I love!

Our 4-day workweek is a massive help for me to manage and prioritize things. Luckily, being a mother means that you’re good at multi-tasking. However, I know that multitasking can affect the quality of your work, so I try to avoid it whenever possible.

My motivation (read: my kiddo) is always beside me, remind me about that healthy work-life balance I mentioned earlier. I try to separate the two as much as possible, but I have to admit that I feel super lucky because my team understands that “mommy emergencies” will sometimes happen.

Jessa Content Team

Meeting with Senior Brand Manager.

Q. What do you do for fun?

A. Before the pandemic, going out with my friends and family was one of my stress-escapes. But for now, because of the pandemic, I chose a different kind of fun. I became one of the “Plantitas” — the term for people who began planting flowers and vegetables at home during the pandemic so we don’t need to go out to buy backyard vegetables.

After work, I love to relax at home with my plants or with other house chores. I’ve been doing a lot of re-designing around the house since the pandemic started — my way of sharpening my interior design skills 😊.

And also, nothing compares with the time spent with my little one. After the long hours working on my laptop, the cuddles and laughter we share are really what I always look forward to every day.

Q: What advice would you give aspiring Content Consultants?

A. Always be growth-focused. If you’re not learning new things you’ll never be able to produce quality content. You may fail, but that’s one of the things that will help you grow. Because you always reap what you sow.

Even more, always open to advice and criticism because you’ll learn a lot from it. Work with a team, communicate all the time, because no matter how good you are you can’t achieve everything on your own. Manage your time well and set priorities; it helps you avoid getting distracted from attaining the day’s goals.

And lastly, give yourself a break if you feel pressured because sometimes you can’t finish things if your mind is preoccupied. Take a coffee break or walk your dog. Anything that takes you away from your laptop is good!

Zoom call with Team

Q: Do you have any tips to help our readers overcome the crisis while working remotely?

A:

  • Keep in touch. Just because you can’t meet your colleagues in person doesn’t mean that you’re not working together anymore. There are plenty of platforms helping us communicate with our colleagues, like Zoom or Skype. In our team, we usually have a bi-weekly Skype call for our work updates that will keep us on track on what’s to do next.
  • Time Management. If you’re a parent like me, multi-tasking is not easy. Mostly because the unexpected always happens. That’s why I always make sure to properly manage tasks and always stay on track. I like to wake up early to finish the priority tasks of the day before my toddler takes over.
  • Learn new things. Today we can’t do some outdoor activities or seminars to learn some skills we wanted, but we can now search online: webinars, blogs, and online classes are just a click away, so there’s no excuse to stop learning.
  • Live healthily and happily. I try to eat as healthily as possible because I’ve noticed that the better my food is the more energy I have. It’s easy to gorge on junk food when you can barely leave the house, but it will get to you faster than you think
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