Construction is the biggest industry in the world and manufacturing doesn’t lag that far behind. In the US alone, the construction sector is responsible for adding more than 12,000 jobs each month.
We’re talking about an industry that keeps (and builds) roofs over millions of heads each year and that, like all other industries has been affected by the COVID-19 crisis.
Yes, manufacturing and construction are still forecast to grow in 2021 and beyond, but at a much slower pace than in the previous years. How has the pandemic stumped this growth? Well, it has directly affected a few key areas of manufacturing and construction:
How can the manufacturing and construction industry prevail in this climate? The answer comes from another industry, one that manufacturing and construction companies haven’t been too keen on thus far: technology.
While the industry is notoriously a very late adopter when it comes to new technologies, it seems that the COVID-19 pandemic brought about at least one good thing for them: an emerging tech adoption trend, for manufacturing and construction companies of all sizes.
Why?
Because it has become more clear than ever that, to survive in a globalized world, you need your operations to be location-independent. Yes, that seems like a tall order for an industry that is location-bound by nature.
But who’s to say that all your operations have to be location-bound or happening in the same building. No one.
According to a recent study by Allied Research, manufacturing and construction companies have already started to regroup and invest in new technologies that allow them to:
And that is just the beginning of a beautiful friendship between manufacturing and construction and technology. Let’s take a close look at what a single tech solution (integration, of course) can do for this industry.
Much like our subscribers in this industry, you can easily manage each phase of your manufacturing and construction business for your team by building trust, delivering quality, and excellence to your clients:
And there’s more:
Top Reasons Why We Are the Preferred Integration Solutions Provider for the Manufacturing and Construction Industry
You know us: we love practical examples. While scalability, reliability, and other -cities are great, we want our subscribers to know exactly what our iPaaS solutions can do for them.
So let’s dig into that, shall we? You’ve got the deluxe package below, chock full of real-life examples from our manufacturing and construction subscribers (yes, you can use them as inspiration for your own strategy):
Hunzinger Construction Company is a Denver-based, family-run construction company. They have been in business since 1907 and now the company is run by the fourth generation!
But tradition isn’t what kept them in business for more than 100 years. It’s their dedication to quality, to supporting their community, and to being there for their customers no matter what.
The last part also means adapting to the way their customers prefer to communicate. Today, this means online communications. Hunzinger relies on Constant Contact and Dynamics 365 to keep track of their leads and to create hyper-targeted marketing campaigns.
Since tradition and innovation go hand in hand at Hunzinger, they needed more than those two solutions. They wanted to sync their Leads and Contacts from Dynamics 365 to Constant Contacts Campaign. Since Hungzinger offers a lot of services, syncing by Marketing Lists is useful to them.
This option syncs real-time records and also leads /clicks and URLs activity from Constant Contact to Dynamics 365. Here’s what they use it for:
Packaging Resource Inc. is, as the name suggests, a packaging company aka a crucial player in the manufacturing industry. They have been in business for more than 20 years and their portfolio keeps diversifying constantly to satisfy their customers’ needs and, of course, their customers’ customers’ needs.
Yes, it’s a long line of people that need to be happy with their work, especially since they cater to various industries. This is why targeted marketing and excellent customer support is key for them. And this is why they have chosen to sync Leads and Contacts using Mailchimp for Zoho CRM integration. More specifically, they use our integration to:
This feature is a powerful tool since Packaging Resource Inc. uses many products or categories in their system of record to sync to Mailchimp. They wouldn’t want to send out a message about food packaging to a clothing company, right?
Meet Bellmont Cabinets Co., a kitchen cabinet company based in Washington state. Belmont Cabinet Co’s value proposition is that their cabinets will fit your lifestyle and your needs. Since they’re all about customization, they can’t do marketing the same way they did it 10 years ago, with bulk messaging to their entire list, can they?
Of course not! Being the savvy marketers they are, they know that. So they have chosen one of the most powerful integrations to help them take lead nurturing and personalization to a whole new level: Constant Contact for Salesforce.
Bellmont Cabinets Co. uses the Constant Contact for Salesforce integration with these powerful features that helps a lot in visualizing their sales and product marketing activities:
Want to know more about Salesforce integrations? Check out the BIGGEST collection of real-life use cases across industries. Get inspired on how to use Salesforce magic to the fullest from our 100% FREE guide. How-tos and step-by-step guidance included!
