Construction is the biggest industry in the world and manufacturing doesn’t lag that far behind. In the US alone, the construction sector is responsible for adding more than 12,000 jobs each month.
We’re talking about an industry that keeps (and builds) roofs over millions of heads each year and that, like all other industries has been affected by the COVID-19 crisis.
Yes, manufacturing and construction are still forecast to grow in 2021 and beyond, but at a much slower pace than in the previous years. How has the pandemic stumped this growth? Well, it has directly affected a few key areas of manufacturing and construction:
- The lockdowns all over the world have severely affected the supply and distribution of construction and manufacturing raw materials.
- A lot of factories were closed in COVID-19 outbreaks in almost all the countries in the world.
- Global mobility and travel have been seriously affected by movement restrictions and the fact that people are less willing to relocate away from their families. This has made it harder to find both qualified and non-qualified personnel.
- A real estate downturn is expected to happen in 2021, which, of course, will also affect the construction and manufacturing industry. We’re already seeing a spike in remote working (one that’s bound to stay even after the restrictions are lifted). This spike means less demand for traditional office spaces and, in turn, less demand for commercial construction.
How can the manufacturing and construction industry prevail in this climate? The answer comes from another industry, one that manufacturing and construction companies haven’t been too keen on thus far: technology.
The Post-Pandemic Climate for Manufacturing and Construction
While the industry is notoriously a very late adopter when it comes to new technologies, it seems that the COVID-19 pandemic brought about at least one good thing for them: an emerging tech adoption trend, for manufacturing and construction companies of all sizes.
Because it has become more clear than ever that, to survive in a globalized world, you need your operations to be location-independent. Yes, that seems like a tall order for an industry that is location-bound by nature.
But who’s to say that all your operations have to be location-bound or happening in the same building. No one.
According to a recent study by Allied Research, manufacturing and construction companies have already started to regroup and invest in new technologies that allow them to:
- Automate processes (not just factory-related processes).
- Communicate remotely with ease.
- Gain better control of supply chains.
- Automate asset control.
- Become more customer-centric and focus more on branding (according to a McKinsey study).
And that is just the beginning of a beautiful friendship between manufacturing and construction and technology. Let’s take a close look at what a single tech solution (integration, of course) can do for this industry.
Much like our subscribers in this industry, you can easily manage each phase of your manufacturing and construction business for your team by building trust, delivering quality, and excellence to your clients:
- Monitor production, sales processes, and supply chain data to gain the insights you need.
- Make data available for improved tracking of defects and advanced planning of demand for products or services between your software.
- Streamline production while enhancing customer satisfaction through effective Marketing Automation Campaigns with syncing data back to CRM.
And there’s more:
Top Reasons Why We Are the Preferred Integration Solutions Provider for the Manufacturing and Construction Industry
- Easy to set up: ideal for industries where tech skills are sometimes lacking. Plus, all our subscribers benefit from 24/7 support and a consultant to help them with any issues they may encounter along the way.
- Affordability: we believe in proving our worth. So it’s 100% FREE to sign up and we even have some plans that are free forever. Even the paid plans are both more affordable and more comprehensive than the solutions you’ll find out there (we’re not naming any names, but you know what we’re talking about).
- Scalability: yes, these are uncertain times. We all know it. So isn’t it super helpful to be able to scale up and down whenever you need to?
- Reliability: if you’ve tried a native integration solution, you know that reliability is not a buzzword. Native integrations are add-ons for their creators and they’re never their bread and butter. So why should they invest in a solution with zero ROI? More to the point, why should you waste time on a solution that never has the newest features, is glitchy, buggy, and in your way rather than helpful? Instead, you can invest your energy in a solution created by a team that lives and breathes integration.
You know us: we love practical examples. While scalability, reliability, and other -cities are great, we want our subscribers to know exactly what our iPaaS solutions can do for them.
So let’s dig into that, shall we? You’ve got the deluxe package below, chock full of real-life examples from our manufacturing and construction subscribers (yes, you can use them as inspiration for your own strategy):
Hunzinger Construction Company is a Denver-based, family-run construction company. They have been in business since 1907 and now the company is run by the fourth generation!
But tradition isn’t what kept them in business for more than 100 years. It’s their dedication to quality, to supporting their community, and to being there for their customers no matter what.
The last part also means adapting to the way their customers prefer to communicate. Today, this means online communications. Hunzinger relies on Constant Contact and Dynamics 365 to keep track of their leads and to create hyper-targeted marketing campaigns.
Since tradition and innovation go hand in hand at Hunzinger, they needed more than those two solutions. They wanted to sync their Leads and Contacts from Dynamics 365 to Constant Contacts Campaign. Since Hungzinger offers a lot of services, syncing by Marketing Lists is useful to them.
This option syncs real-time records and also leads /clicks and URLs activity from Constant Contact to Dynamics 365. Here’s what they use it for:
- Sync Accounts, Contacts and Leads to Constant Contact Lists.
- Using the Full Sync Add-on to clean up their Constant Contact workflow.
- Sync marketing lists to Constant Contact lists, they can sync emails contacts back to CRM.
- Hunzinger also uses “Sync Constant Contact EventSpot Event”, now Dynamics 365 create Campaigns for each Constant Contacts event.
Packaging Resource Inc. is, as the name suggests, a packaging company aka a crucial player in the manufacturing industry. They have been in business for more than 20 years and their portfolio keeps diversifying constantly to satisfy their customers’ needs and, of course, their customers’ customers’ needs.
Yes, it’s a long line of people that need to be happy with their work, especially since they cater to various industries. This is why targeted marketing and excellent customer support is key for them. And this is why they have chosen to sync Leads and Contacts using Mailchimp for Zoho CRM integration. More specifically, they use our integration to:
- Sync Zoho CRM Contacts, Leads to Mailchimp Audience(s).
- Sync All or Specific Zoho Campaigns to Mailchimp Groups or Tags.
This feature is a powerful tool since Packaging Resource Inc. uses many products or categories in their system of record to sync to Mailchimp. They wouldn’t want to send out a message about food packaging to a clothing company, right?
Meet Bellmont Cabinets Co., a kitchen cabinet company based in Washington state. Belmont Cabinet Co’s value proposition is that their cabinets will fit your lifestyle and your needs. Since they’re all about customization, they can’t do marketing the same way they did it 10 years ago, with bulk messaging to their entire list, can they?
Of course not! Being the savvy marketers they are, they know that. So they have chosen one of the most powerful integrations to help them take lead nurturing and personalization to a whole new level: Constant Contact for Salesforce.
Bellmont Cabinets Co. uses the Constant Contact for Salesforce integration with these powerful features that helps a lot in visualizing their sales and product marketing activities:
- Bring back only records with opens or clicks activity to allow lead nurturing in Salesforce as well as what they clicked on in your drip marketing campaigns.
- Retrieve Email Campaigns in Constant Contact and create an activity for each Campaign Response.
- By using Field Mapping they can get CRM data into Constant Contact for targeted marketing to their audience.
Want to know more about Salesforce integrations? Check out the BIGGEST collection of real-life use cases across industries. Get inspired on how to use Salesforce magic to the fullest from our 100% FREE guide. How-tos and step-by-step guidance included!