SugarCRM and Mailchimp — The Integration Your Business Needs

  • January 22, 2019|
  • 5 minute read
sugarcrm to mailchimp integration

Choosing the right technology for your business is critical.

It translates into the ability to increase revenue or not.

A sound business growth plan requires technology that helps your business build lasting relationships with its customers, gives you insights on how your campaigns are working, and helps you plan for the future.

This is what a SugarCRM and Mailchimp integration can do for your business.

Why you ask?

Find the answer below.

What Is SugarCRM?

The heart of every business is a good customer relationship. But you do need help managing that relationship.

SugarCRM is a leading customer management system. It’s available in different languages and is easily customizable.

With SugarCRM, you can reach your customers through different networks.

These include phone, emails, personalized messages, social networks, one-on-one meetings and many more.

What does this mean?

It simply means that your sales team can effectively turn prospects into leads in no time using the channel your prospects feel most comfortable with.

The SugarCRM system helps businesses execute their marketing programs with ease. It helps to retain customers, grow sales, and create custom applications.

And with such a system in place, your business, in turn, powers up the sales team, manages customer information and offers incredible customer service.

What Is Mailchimp?

Mailchimp is a leading Email Service Provider that allows businesses to manage their mailing list, automated campaigns, and newsletters.

This widely used platform allows businesses to design, send, and save email templates. It allows businesses to create and share newsletters on different social networks.

Mailchimp also allows you to track your emails results and gain insights into your campaigns. It has a user-friendly interface that you can use with zero training and almost no tech savviness.

SugarCRM and Mailchimp Integration

sugarcrm and mailchimp

SugarCRM and Mailchimp are great, but can you imagine how helpful these two would be when integrated?

SugarCRM to Mailchimp Integration eliminates any need for manual data entry. Using this integration keeps all your business data up-to-date, and prevents your data from creating duplicates.

It also provides up to date information so that you always have current and accurate data. Plus, it’s easy to segment Mailchimp subscribers using SyncApps Integration.

Benefits of Using SugarCRM to Mailchimp Integration

SyncApps allows seamless data integration between Mailchimp and SugarCRM.

You can create Mailchimp lists while on Sugar. This makes it easier for Mailchimp to communicate seamlessly with SugarCRM.

This, in turn, allows the sales and marketing team to target and send personalized emails using segmented lists.

SugarCRM to Mailchimp allows you to automate your marketing using custom filters. New leads automatically add to the mail list using a few rules.

Your sales team can track campaigns and tell if the customers are engaging with it. It offers more effective support engagement.

Target lists are automatically updated with SugarCRM to Mailchimp Integration.

The sales team does not have to update lists manually or depend on a third-party add-on. You can seamlessly integrate Contacts, Leads or Targets depending on the Plan you are on. This allows for more time to sell.

Ease of Use

ease of use

SugarCRM to Mailchimp gives you an experience of hassle-free setup, and a perfect set it and forget it plan.

SyncApps offers simplified integration for a smooth integration experience. Plus, SyncApps makes it easier for users to navigate through the features and properties. They can easily determine which prospects are likely to turn to leads and which ones will not.

The engagement information is available right at their fingertips.

The team also gets timely insights when they need them. SugarCRM ensures that the team can follow an individual customer’s engagement activity.

This eases communication since the team has the right customer data to ensure smooth conversations that lead to sales.

With SugarCRM to Mailchimp Integration, your team can choose their application of choice and market to the right customers, at the right time.

Collaborations are also easier, and teams can get data on leads, campaign results, customer information, geographic and demographic reach, segment engagement and so much more. With this information, they know what campaigns customers are reacting to. The company can leverage this data to increase sales and profits.

The SugarCRM to Mailchimp integration allows for automation that triggers automatic email campaigns. Changes to fields can be done either on SugarCRM or Mailchimp.

Communication between the marketing team, prospects and customers becomes easier than ever.

Marketers can segment and target campaigns using consistent data across SugarCRM and Mailchimp. They can also share data with other team members without losing data.

What are you waiting for?

benefits of sugarcrm to mailchimp integration

The SugarCRM and Mailchimp integration will allow your businesses to get an effective and engaged sales team, satisfied customers, smoother operations, insights that drive the business and you save on cost.

There is no need to source data from different platforms. Accurate data and insights get updated on time to help the team evaluate the effectiveness of the sales and marketing team performance.

SugarCRM to Mailchimp integration is the leverage your business needs!