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PEAK 15 Systems
  • July 15, 2019|
  • 3 minute read

In the 1850s, the Himalayan peak, which was later became known to the world as Mount Everest (known in Tibetan as Chomolungma and in Nepali as Sagarmatha), was given the geographic survey name PEAK 15. By the year 2001, developments were then set in motion on a one-of-a-kind system. Until it has proven its worth, the company was formed and brought to the market in 2005.

PEAK 15 Systems

Background

In the 1850s, the Himalayan peak, which was later became known to the world as Mount Everest (known in Tibetan as Chomolungma and in Nepali as Sagarmatha), was given the geographic survey name PEAK 15. By the year 2001, developments were then set in motion on a one-of-a-kind system. Until it has proven its worth, the company was formed and brought to the market in 2005.

The mission of PEAK 15 Systems is to serve just like that of sherpas who are one of the ethnic groups native to the mountainous regions of Nepal and the Himalayas, thus are highly skilled and experienced in climbing peaks. Such a challenging summit requires a development team who knows all the routes and takes heavy loads off the backs of climbers while they push for the peak. These are all catered at PEAK 15 Systems as they work exclusively with trusted travel companies and consist of an experienced hands-on team.

The company offers a reservations software called PEAK 15, which provides training via documentation, live, and webinars online. Features included are the following: accommodation booking, central reservation system, custom packages, customer management, itinerary creation, payment processing, promotions management, reservations management, etc.

Rationale

In this era, traditional methods do not work well, which is why businesses try to find solutions that will help automate their business processes and be able to save resources. However, finding the right solution has always been a challenge to businesses the likes of PEAK 15 Systems that require a more personalized approach.

PEAK 15 Systems needed a platform to make this task simpler and be able to work on other business processes.

Opportunity

PEAK 15 Systems make use of Dynamics 365, a cloud-based ERP and CRM enterprise system which deals with business functions such as customer service, field service, finance, marketing, operations, projects, sales, and senior management, and Mailchimp for email marketing automation. In order for PEAK 15 Systems to manage business processes efficiently and be able to make the most out of the two software, an integration platform was needed.

With SyncApps, PEAK 15 Systems was able to improve its business processes by integrating Dynamics 365 with Mailchimp.

Challenge

For PEAK 15 Systems, sending out newsletters is a significant part in their business processes. The only challenge is how they will be able to reach out and send their personalized newsletters to specific people automatically.

Solution

With SyncApps, the business requirement of PEAK 15 Systems was realized through integrating Dynamics 365 with Mailchimp. Specific records from Dynamics 365 can be synced per Mailchimp Audience and Group to run their Newsletters to specific segments of their business. And by enabling the Campaign Response Features, PEAK 15 Systems was able to monitor the marketing metrics in real time for efficient follow up.

PEAK 15 Systems

Key Outcomes

  • Streamlined its business integration needs in a single marketing integration hub
  • Integration features for Dynamics 365 account to Mailchimp Audience per Sync Profile for their subscribers allows onboarding efficiency
  • Sync to different Group Titles using Mailchimp’s robust features from their CRM
  • Use of Campaign Response Feature to monitor marketing metrics back to Dynamics 365 Campaigns enables follow up with leads in real-time
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