Operating an eCommerce business presents its fair share of challenges, particularly in amplifying sales. With fierce competition abound, distinguishing oneself can often feel like an uphill battle.
There are several strategies you can implement to amplify your eCommerce sales. This blog post will unveil seven foolproof techniques to enhance your eCommerce sales and keep you one step ahead of competitors.
Seemingly higher costs can significantly impact the overall cost, and many people abandon their carts when they see the shipping costs and potential risks.
According to a BigCommerce survey, 84% of customers are likelier to shop online if offered free shipping. This is why Amazon Prime is so popular—the promise of something free fires off signals in a potential customer’s brain.
Further studies have also shown the effectiveness of money-back guarantees. When you eliminate customer risks, they are more likely to buy from you. It shows you have high confidence in your products, which is great for gaining customer trust.
You can automate this process through integrations on SyncApps. For example, connecting Salesforce and Mailchimp can help you segment customers who haven’t purchased yet, nudging them to buy from your site by offering free shipping.
Creating a sense of urgency can be an effective sales tactic, and you can do this by offering limited quantities of your product or a special edition that’s only available for a limited time. This strategy can be incredibly effective in driving sales and increasing conversions.
For a great example of limited editions, take a look at Supreme. Customers were scrambling for their hoodies several years ago, selling them for hundreds of dollars. Those seeking hoodies need to be careful to look for authenticity. The exclusivity of the brand and the limited release created a fever pitch.
When looking for limited quantities, look at how hotels do it. Messages saying “only two rooms left” tell customers they might miss their chance. You can find examples on websites like Amazon, telling shoppers when a product is almost out of stock.
Scarcity is a powerful tool to push customer decision-making.
Customized and personalized recommendations can help improve the shopping experience for your customers and increase engagement. This can include suggesting related products or pointing out the unique features of a specific product based on their browsing or purchase history.
Studies show that relevant product recommendations are crucial to increase sales value. Relevancy can be determined based on the customer’s shopping history, which you can track using website cookies and advertising platforms. Data is crucial in recommending appropriate secondary products.
You can also use these recommendations to come up with new product ideas. By being the brand known for providing a range of products, you become known for solving problems, not selling one thing.
Everybody loves a good bargain, and offering discounts or incentives can be an excellent way to encourage customers to buy from you. You can offer discounts for first-time customers, loyalty discounts for returning customers, or bundle discounts for purchasing multiple items.
Incentives and discounts are fantastic for encouraging business. However, they can also be an excellent tool for increasing your order value. Avoid creating situations where a good deal for the customer sacrifices your wallet. Instead, ensure your incentives are lucrative for both parties.
You can also use similar strategies for growing other aspects of your business. Offer people 10% off for becoming part of your email list. This gives you someone to advertise your products to and a solid potential sale.
Search engine optimization (SEO) is critical to the success of any eCommerce business. Make your website search engine friendly by including relevant keywords in your product titles, descriptions, and meta-tags. This will improve your rankings on search engines, driving more traffic to your site and boosting sales.
If you run your business and can’t hire someone else, teach yourself SEO basics. Once you know those basics, apply them to your website and continue to grow your business. Google has a way of recognizing the popularity of your brand. SEO experts call this off-site optimization, where you manage and grow your online presence.
On-site optimization requires more technical work to increase your site speed and improve the user experience. Teaching yourself this is valuable, but you might want to hire a web developer to help. You can focus more elsewhere if you sell on third-party marketplaces (like Amazon).
More people are shopping online using their smartphones and tablets. Ensure your website is optimized for mobile commerce to improve the shopping experience for mobile users. This includes using a responsive design, minimizing load times, and creating a seamless checkout process. Mobile friendliness is a massive part of on-page optimization (read our last section).
If you plan to spend less time making your own website, leverage marketplaces with a robust mobile presence. Amazon and eBay are great examples, as they feature amazing apps. You can also leverage Shopify’s Shop app, which requires you to spend some time creating a mobile website.
Consider pursuing social selling, which enables you to use sites like Facebook, TikTok, and Instagram to sell products. Since these social sites have a solid mobile presence, they are a great way to optimize mobile commerce.
Upselling and cross-selling can be powerful techniques to boost sales and increase revenue. Combined with incentivization or discounting, these techniques can heavily boost your average order value (AOV).
Upselling is when you encourage your customer to buy something extra (or more expensive). Amazon does this by offering multiple variants with better features, and other business owners do this through sales funnels that offer more features. It takes some time to study what your competitors (and other sellers) do and try it out yourself.
Cross-selling is when you sell a related product to the seller. Our section on offering personalized recommendations is an excellent example of this. After the initial sale, you can also provide complementary products by adding them to your email list.
Growing your business might seem challenging initially, but it gets easier the more you do it. As an online seller, it’s important to try many things and not get discouraged. The seven tips above provide a list of things you can try out.
Sticking to simple, proven techniques is valuable whether you are a new or veteran seller. Upselling and cross-selling have been around for years, but they have staying power because of their value. There’s also value in trying out new things. SEO, for example, was a concept invented with the Google search engine.
So stay flexible, stay motivated, and don’t give up. And when you need data automation to help grow your business, check out the data-driven approach you can get with SyncApps.
