Custom Email Opt-Out
Sometimes you just need to use a custom unsubscribe field in your Salesforce projects. To manage unsubscribes bidirectionally between Mailchimp and Salesforce, just override the default Unsubscribe field in Mailchimp. Next, map, in SyncApps, the Unsubscribe field to a custom opt-out field that you have created in Salesforce. Easy, so try it out today in your integration project.