Did You Know All These Benefits of Data Integration for eCommerce?

Data integration is no longer a luxury but a necessity for eCommerce businesses. 

As the industry continues to grow, with global eCommerce sales expected to reach $7.3 trillion by 2025, it’s obvious that you need complex systems to serve increasingly demanding buyers. This is why today we’re talking about the benefits of data integration for eCommerce.

By integrating data from various platforms such as marketing, inventory, sales, and customer support, eCommerce businesses can unlock new growth levers, improve customer experiences, and boost sales.

If I were a betting person, I’d bet that you’re already using data integration for your eCommerce business — whether you know it or not. But perhaps you’re not leveraging all the benefits of data integration for eCommerce.

Let’s fix that, shall we?

First, a quick primer, just to make sure we’re on the same page.

What Is Data Integration?

Data integration is the process of combining data from different sources into a unified view, providing a complete picture of business operations. In eCommerce, data integration connects platforms like Salesforce, Shopify, Mailchimp, and payment systems to ensure information is synchronized and accessible.

By seamlessly integrating these systems, you can automate data flow and ensure accuracy, which leads to improved decision-making and operational efficiency. For example, you can track customer orders from multiple marketplaces in real time, manage inventory across platforms, and coordinate marketing campaigns more effectively by having a unified view of customer data.

In the eCommerce world, disconnected data can lead to missed sales opportunities, customer dissatisfaction, and inefficiencies in order fulfillment. By integrating customer relationship management (CRM), enterprise resource planning (ERP), and marketing platforms, you can provide a seamless experience that boosts customer satisfaction and loyalty.

Key Benefits of Data Integration for eCommerce

Hundreds of eCommerce companies choose SyncApps for their data integration needs. The following benefits are based on their feedback.

Improved Customer Experience

Customer experience has become the cornerstone of eCommerce success, and it is largely driven by data. In fact,  companies that shifted their focus to CX saw a whopping 80% increase in revenue due to their customer-centric approaches.

 When businesses can integrate customer data across various touchpoints — such as order histories, preferences, and communication — it allows for a more personalized shopping experience.

With data integration, eCommerce businesses can:

• Personalize communications based on past purchases and behaviors.
• Use automated workflows to deliver consistent, relevant content across channels.
• Gain a 360-degree view of the customer journey, from browsing to buying.

For example, integrating data from email marketing platforms like Mailchimp with your CRM enables businesses to send targeted campaigns based on customer behavior, improving conversion rates. The unified data helps personalize every interaction, leading to increased customer satisfaction and loyalty.

Ready to integrate your CRM (Salesforce) or ERP (NetSuite) with marketing automation platforms like Constant Contact or Mailchimp? Start here for free!

Better Decision-Making Through Unified Data

Making informed decisions is impossible without a comprehensive view of your data. 

Think data-driven decision-making is just a buzzword? Here’s what the data says about companies that embrace it:

• They are five times more likely to make faster decisions than their competitors.
• By analyzing past purchasing data, eCommerce companies can forecast stock levels, ultimately increasing sales by up to 20%.
• Data-driven decision-making makes companies 23 times more likely to acquire customers and 6 times more likely to retain them.

Without integrated data, business decisions are often based on incomplete or outdated information. By integrating sales, marketing, and inventory data, businesses can:

• Forecast demand more accurately.
• Optimize inventory levels to prevent overstocking or stockouts.
• Gain insights into customer behavior and purchasing patterns.

Unified data not only speeds up decision-making but also improves its accuracy. For example, real-time inventory integration allows businesses to restock items before they run out, thus avoiding lost sales. 

By having real-time data across systems, you can respond more quickly to trends, making proactive business decisions instead of reactive ones.

Did you know that, on SyncApps, you have a real-time bidirectional flow between your mission-critical solutions? Think Salesforce and NetSuite, Salesforce with Mailchimp or Constant Contact, and so on.

Can you think of something better to fuel your data-driven decisions?

Test it out for yourself, and let us know if we were wrong.

Operational Efficiency and Cost Savings

Inefficient workflows and data silos can cost businesses millions annually. In fact, data-related inefficiencies cost companies an average of $3.1 trillion per year in the U.S. Yes, that’s trillion with a T. 

By integrating data systems, eCommerce businesses can automate time-consuming tasks such as manual data entry, reducing human error and saving both time and money.

Key operational benefits of data integration for eCommerce include:

• Reduced manual data entry, saving time.
• Automated workflows that handle everything from order processing to customer follow-ups.
• Improved data accuracy, reducing errors and customer dissatisfaction.

For example, automated data synchronization between order management and shipping systems ensures that once an order is placed, all other systems are updated automatically. This prevents errors that occur when data is manually transferred across platforms, such as incorrect shipping information or delayed order processing.

Say goodbye to manual data entry — leave it in 1999, where it belongs! Join SyncApps and never worry about the quality of your data again.

Start here!

Scalability and Flexibility

As businesses grow, so does the complexity of their operations. A recent report highlights that scalable data systems are essential for eCommerce companies looking to expand into new markets. 

Data integration offers the scalability needed to handle increasing data volumes, new sales channels, and global operations without missing a beat.

This flexibility allows companies to:

• Easily integrate new sales channels like Amazon, eBay, or other marketplaces.
• Handle increasing customer data and transactions.
• Expand into new regions without requiring additional infrastructure.

For instance, integrating your Shopify store with a new Amazon storefront becomes seamless with data integration, allowing for centralized management of orders, inventory, and customer communications. 

This scalability is vital for businesses looking to grow internationally or expand into new markets.

Furthermore, we recommend also integrating Salesforce with NetSuite and/or Mailchimp or Constant Contact, so that you have a better understanding of which channel (your eCommerce website or a marketplace) brings you the most customers and the best ROI.

Better Marketing ROI

Marketing is the lifeblood of any eCommerce business. By integrating marketing platforms such as Mailchimp and Facebook Ads with your CRM, you can increase your marketing ROI by up to 20%, according to a 2023 Forrester study.

 Data integration allows you to:

• Segment customers based on their behavior.
• Create targeted marketing campaigns.
• Measure campaign performance in real time and make adjustments quickly.

For example, if you run a targeted email campaign, data integration allows you to track opens, clicks, and conversions in real time. You can then adjust your strategy based on actual customer behavior, leading to better results from your marketing efforts. 

Moreover, integrating your marketing and sales data enables you to attribute revenue to specific marketing campaigns more accurately.

Did you know that your data from Facebook Leads campaigns can now seamlessly flow into Salesforce? You can target leads instantly, with relevant messages and add them to your ecosystem the moment they submit the form.

Real-Time Reporting and Analytics

Real-time reporting and analytics can give you the edge you need. Everything in eCommerce happens FAST. Did you know that 31% of customers expect their order to arrive within two hours?

So yeah, you can’t act on data that’s older than a couple of days in eCommerce.

80% of companies report a significant increase in revenue after implementing real-time data analytics. Data integration platforms enable businesses to view and act on real-time information, which can improve everything from marketing to inventory management.

For example, if a particular product is selling faster than expected, real-time inventory data integration will allow you to adjust marketing efforts and restocking strategies accordingly. Similarly, real-time sales data allows businesses to run flash sales or promotions that can boost the revenue of laggard products.

Want to monitor your KPIs in real time across platforms? Learn how eCommerce companies like yours are using data integration to improve their revenue. 

Download our free guide for eCommerce data integration — it’s 100% free, we won’t even ask for your email address. 

Compliance and Data Security

In the age of GDPR and other stringent data regulations, ensuring the security and compliance of your customer data is more important than ever. Data integration solutions that consolidate data from multiple platforms help ensure that customer information is stored securely and complies with all relevant regulations.

75% of businesses are increasingly prioritizing security, with many citing data integration as a solution to improve compliance. At the same time, over 91% of businesses are willing to prioritize data security if it increases loyalty. 

Here’s the clincher, though: your customers want you to prioritize their data security, especially in eCommerce, where they entrust you with their financial data. Beyond the cost of a data breach, there is also the regulatory aspect to consider. 

By integrating data across multiple platforms, businesses can ensure that all customer data is handled in accordance with regulations such as GDPR, CCPA, and others, avoiding costly fines and reputational damage. 

SyncApps takes care of the heavy lifting, allowing eCommerce businesses to focus on growth rather than worrying about data breaches or compliance issues.

Want fully compliant data integration for eCommerce? We’ve got you covered!

Simplify Data Integration for eCommerce with SyncApps

More than two decades ago, we built SyncApps with two main goals in mind:

• Data democratization: back then, data integration was reserved to large corporations with large budgets. We knew integration could be both affordable and useful, so we decided to make it available to smaller companies in eCommerce and other industries.
• User-friendly: as a corollary to the first point, integration wasn’t available to companies without in-house tech talent. We made sure it was. On SyncApps, you need zero tech skills to use integration.

Here’s what else our users rave about on independent platforms like G2.com:

Ease of Use

According to independent reviewers, SyncApps offers a user-friendly interface that allows businesses to integrate their systems without the need for technical expertise. 

Whether you’re connecting Salesforce, NetSuite, or Mailchimp, SyncApps provides a drag-and-drop interface, making the setup process smooth and efficient.

Affordable Pricing

Unlike other data integration platforms that can cost thousands of dollars a year (or a month!), SyncApps offers affordable pricing plans tailored to the needs of small and medium-sized eCommerce businesses. 

This makes it a viable option for businesses that are scaling and need robust integration solutions without breaking the bank.

Real-Time Data Syncing

With SyncApps, you can sync data across platforms in real time, ensuring that you always have the most up-to-date information. 

Whether it’s tracking inventory levels, monitoring customer behavior, or managing marketing campaigns, real-time syncing enables you to act quickly and efficiently.

Real Scalability

As your business grows, so does your need for advanced data integration. SyncApps offers scalable solutions that can accommodate businesses of all sizes, from small startups to large enterprises. 

On most integration platforms for eCommerce, you pay for a lot of features you don’t use. At SyncApps, we made sure that’s not happening, so you can enjoy real scalability and only pay for what you use.

Secure and Compliant

Data security is a top priority for SyncApps. We use advanced security measures to protect your data, ensuring compliance with regulations like GDPR and CCPA. 

Conclusion: The Future of eCommerce Relies on Data Integration

We call them benefits of data integration for eCommerce but, if we’re being honest, there’s nothing out-of-this-world about them. Scalability, data privacy, personalization, and everything else are either things your customers demand of you or things you absolutely need to grow your business.

That being said, it doesn’t mean that there aren’t degrees to how you can leverage them. From shallow, pre-scheduled integration to deep, real-time integration, the options are endless.

As always, we recommend you try before you buy. Start with SyncApps — try it for free for 28 days, what have you got to lose?

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