It’s no secret that technology has been driving change in how businesses operate these days. One of the technologies that stands out across industries is iPaaS.
In fact, iPaaS is the technology able to help companies in every niche scale their business and put some of their operations on auto-pilot.
Integration Platform as a Service (iPaaS) is a cloud-based integration platform.
iPaaS integrates cloud applications and allows them to talk with each other, and with other on-premise applications.
Companies use it to exchange data between their applications and externally with other business partners.
Some of the benefits of iPaas include:
- Consistency and efficiency across organizations
- Seamless integration of different platforms to allow for sophisticated data integrated solutions
- It’s cost effective since you don’t have to build customer integrations
- It’s easy to use. Data integrations can be disposed of or edited as required
- It’s scalable. You can adjust it according to your business needs
- Reduces manual work. This allows marketers more time to do their work
- Streamlines and makes the workflow efficient. You can access all data from one point or switch between platforms with ease. You don’t need to login to different accounts
- Leads to the generation of actionable insights that help improve ROI through optimized campaigns
- Allows for automation of business processes leading to increased productivity
With this, we all know that iPaaS is well known. It’s no longer just a buzzword. But where will it go from here? How will the technology that helps businesses grow and evolve?
Let’s find out!
What Is The Future of iPaaS?
iPaaS continues to grow at an exponential rate. And we have no reason to believe this growth will stop 2019.
A primary reason for this is the capability of iPaaS to integrate large data from different data streams. Data integration was not a strength of cloud-based solutions. However, the need for data streamlining is driving the adoption of iPaaS.
More and more companies now depend on data for decision making. This is because it leads to personalization, effective decisions based on actionable data, clearer customer journeys, better budget spending, and better ROI understanding.
Data-driven marketing allows organizations to get a better understanding of their target audience. Also, it anticipate and identify customer needs. And strategize on ways to deliver goods that solve their individual customer’s needs.
According to Gartner, iPaaS will be a huge application integration middleware with the potential to consume traditional software delivery modes.
Market research future predicts that the global integration platform as a service will grow at a CAGR of almost 22 percent between 2017 and 2023. This is in a bid to support and facilitate business demands. Also, it is to ensure they offer quality services and cost-effective solutions.
The integration platform as a service is picking up demand from various industries. This will lead to competition that ensures clients efficiently manage enterprise applications.
To see some of the most competitive iPaaS solutions on the market today check out G2 Crowd’s iPaaS category. It’s a super cool place to research a product’s platform score which is calculated by a proprietary algorithm that factors in real-user satisfaction ratings from 1000s of software users just like you. Software buyers can compare products to streamline the buying process and quickly identify which ones they want to try out for their use cases.
As a result, the rise of iPaaS is gaining popularity and authority in providing data-driven solutions. Meanwhile, the need for an advanced system to manage enterprise applications will contribute highly to the iPaaS market growth.
At SyncApps by Cazoomi, we’re excited to be a part of this industry where our primary goal is to support 1000s of small and medium-sized businesses, as well as large enterprises achieve their potential and boost their growth.