Klaviyo Events Interactivity with NetSuite and Salesforce
Did you know that consumers are set to spend around $87 billion this Black Friday and Cyber Monday? Finder.com found that 86 percent of shoppers are planning to spend during these holidays. The average spend will be around $738.
Image Source: Retail Me Not
A study by Slickdeals found that 80 percent of consumers view Black Friday as an opportune time to shop. From the study, one in five Americans would live on oatmeal for two weeks if it meant they could get a flat screen TV for half the price. Crazy, right?
No, good for business. It’s an opportune time to develop a marketing strategy that targets shoppers around this time of the year. It also means that you can plan your strategy even before the day since 39 percent of shoppers start their shopping before November!
Getting your eCommerce business ready for Black Friday/Crazy Monday
Such positive news presents numerous opportunities for eCommerce marketers. But how do you take advantage of the Black Friday and Cyber Monday weeks to increase sales? Questions probably running through your mind include:
- How do you engage and connect with your target audience during Black Friday?
- How do you create relevant experiences that target each consumer’s interests, motivations, and buying behavior?
- What platform can you use to maximize revenue during Black Friday?
- How do you stand out from the competition?
Que in the Klaviyo and NetSuite, Salesforce Integration.
Klaviyo Events Interactivity with NetSuite and Salesforce Integration
There is a way to win at revenue boost this Black Friday with personalization and tools that help you reach the consumer at every touchpoint. Why is personalization important?
- 80 percent of consumers are likely to purchase when offered personalized experiences
- 91 percent of consumers will only shop with brands that remember, recognize, and provide relevant recommendations and offers
- 71 percent of consumers only engage with marketing messages tailored to their interests.
- 63 percent of consumers will churn if a brand uses poor personalization. When marketers make incorrect assumptions about their buying behavior, the consumer considers them creepy.
Image Source: SmarterHQ
Personalization allows you customer-centric experiences. It allows you to tailor content to a target audience’s interest, shopping activity, browsing activity, channels, and customer touchpoints with the brand.
Klaviyo is a cloud-based system that helps eCommerce marketers efficiently and effectively monitor, personalize, target, and optimize campaigns. It makes it easy to segment audiences for both Facebook and Email campaigns.
Image Source: Retail Me Not
This powerful marketing system does not only offer segmentation. Your marketing team also has access to autoresponders, drag and drop email designs, site tracking, customer activity fields, complete customer profiles, 1-click integrations, and ROI based reporting.
To fully leverage Klaviyo, SyncApps by Cazoomi offers integrations with powerful CRMs like Salesforce and NetSuite. Now you can deliver the right Black Friday promotions and messages to the right consumer when they need it.
No more guesswork. You target consumers based on actual data, including website browsing tracking, recent purchases, email history, and relevant recommendations.
We recently received an enhancement request from an enterprise client. They wanted to know if it was possible to send updates to Klaviyo as updates instead of custom property values. As complicated as it may sound, our SyncApps team got to work and after fully understanding the client’s requirements, we were finally able to actualize their request and they were now able to roll this feature out.
Personalizing consumer communication with Klaviyo And Salesforce, NetSuite Integration
The integration optimizes your target marketing. It allows you to personalize communications with consumers. What do you get with the integration?
- Sync prospects, contacts, and leads to Klaviyo lists
- Connect multiple Salesforce or NetSuite instances to multiple Klaviyo accounts
- Filter and Sync leads based on criteria
- Sync campaign responses including links clicked from Klaviyo to the CRM
- Trigger autoresponders
- Manage opt-outs automatically
- Custom field mapping between both systems
- Contact changes on one system automatically sync with the other
Once the integration happens, you can track from the moment a visitor becomes a lead inside the CRM. You can segment audiences based on characteristics and website behavior and dynamically populate consumer properties to email templates.
The integration allows you to communicate better with leads. You operate from SyncApps, a central location that allows you to stay on top of your marketing campaigns.
You can trigger emails when one becomes a lead, nurture them through the sales funnel, and continue conversations even after they convert.
The integration does not only allow you customer data. You also find out what they engage with and what they buy. The data is also available in real-time.
In 2018, Klaviyo processed 2.2 billion customer events and activities. That’s more than 90,000 events per second!
During these events, Klaviyo logged all crucial information a business needs to engage prospective customers and provide relevant personalized messages successfully. From clicks, email opens, browsing activity, and purchases.
The SyncApps integration also allows you to:
- Target potential consumers based on schemas like age or location
- Create leads back to Salesforce even when email exists in CRM. This function allows you to capture leads when selling multiple products online.
- FIdentify inactive customers
- Improve customer experience using targeted emails
- Enhance automation between the two platforms
- Retrieve all active campaigns in Klaviyo during syncing. You can filter syncing data to only active campaigns.
The integration also allows you to engage the early shoppers. Some of the consumers will start shopping before Black Friday. Some will also be looking for offers they can leverage during the period.
Use abandoned cart emails to target people on the lookout for products they can buy. Offer incentives to encourage them to complete purchases.
Use welcome emails combined with ad campaigns to help consumers discover your online store. Create urgency as an incentive to encourage consumers to come back and purchase.
You can also use polls and other interactive tactics on your website to collect contact information. What special products do they want to get? What is the most appealing product during Black Friday? What do you prefer: a discount, increased loyalty or holiday gift? Be creative with the poll questions depending on the products or services you offer.
Questions like this can give you an insight into consumer expectations and shopping behavior. Share the poll questions on social media and your website. Then use Klaviyo to track responses while delivering engaging and fun experiences to your audience.
Data you collect will provide insights into each audience segment. You can then send personalized emails that give the consumer exactly what they are looking for on Black Friday.
Are you ready to take charge of your Black Friday/Cyber Monday sales?
The Cazoomi Klaviyo Events with Salesforce or NetSuite integration allows you to categorize clients according to similarities. The segmentation becomes your guide when creating content and sending it to prospective and current clients.
You can send relevant emails to prospective customers, current customers, and inactive customers. Tailor messages to their interests and motivate them to act.
Black Friday is almost upon us. Use the SyncApps integration to increase sales and help you stand out from the competition.
