Doing business has never been more competitive in the eCommerce world today with the advancement of technology, it’s easy to be left behind due to heavy competition and the demand for the new products and services for customers.
In the field of retailing, the industry also faces “change” with more and more retail shops and distributors that recognize the decisive need for eCommerce growth to keep up and be ahead of the competition. This kind of shifting gears helps drive the need for improved customer satisfaction and also validates the need now for eCommerce integration to all a company’s core systems. eCommerce integration has certainly become one of the leading technology priorities of small to mid-sized companies, and especially holds true for all big enterprises.
Talking about eCommerce integration, there is this platform called NetSuite eCommerce, it is the single thread which handles all your business activities starting from first contact to contact to sale to customer service, providing you an omniscient view of the entirety of your business at a single glance.
“NetSuite SuiteCommerce was built with the idea that ecommerce is no longer a stand-alone channel but a core business component. SuiteCommerce enables businesses to move from sold online, in-store and phone shopping channels to an integrated commerce solution that seamlessly connects ecommerce and in-store POS to order management, inventory, merchandising, marketing, financials and customer service.”
Source: http://www.netsuite.com/portal/products/ecommerce/products.shtml
Using NetSuite eCommerce to build your thriving online business is a great choice for many as the need to reach out to your prospects, suspects and clients grows daily. That is where marketing automation will also come into play and plays a big role in the success of any online business.
One of the superstars when it comes to marketing automation for NetSuite subscribers is Mailchimp, with its integration to NetSuite eCommerce allowing businesses to send marketing emails, automated messages for Shopping cart activity and targeted campaigns to both existing and potential customers.
When Mailchimp for NetSuite is integrated your whole company saves time managing your eCommerce business:
… Read more for complete list of features which also work with JCurve.
Powered by Cazoomi, the MailChimp for NetSuite integration features are provided by SyncApps. The newest feature in the NetSuite to MailChimp integration is that users will able to sync Customers, Products, and Orders data coming from NetSuite to MailChimp. With this, SyncApps will sync all NetSuite sales orders to MailChimp giving a 360 degree view of the customer’s interaction with your company.
Once the data is synced, you can then do segmentation based on purchasing activity. Refer to image below.
Get up to speed on how eCommerce 360 works on the MailChimp Knowledge base today!
When you are ready to get started with SyncApps be sure to also check out our 8 minute long setup video below on MailChimp for NetSuite.
