Zapier Alternatives: 16 Powerful Tools for Seamless Integration
Want Better Integration? Check out the Top Zapier Alternatives
When it comes to automating workflows and connecting apps, Zapier has been a go-to choice for many businesses. Known for its simplicity and vast app ecosystem, Zapier enables businesses to create “Zaps” — automated workflows that link applications like Salesforce, Mailchimp, Slack, and more. So why would you need Zapier alternatives if they offer such a powerful and vast ecosystem?
Well, Zapier isn’t perfect for every business. Its pricing, customization limitations, and scalability issues can lead companies to search for more tailored solutions.
Whether you’re looking for a more affordable solution or a tool with more customization, we’ve got you covered. Let’s take a look at the 16 Zapier alternatives that offer powerful automation, advanced integrations, and increased flexibility.
Zapier Limitations and Why You Need a Zapier Alternative
Zapier is a popular integration and automation tool, but it has its limitations, which lead users to seek alternatives. According to user reviews on platforms like G2, common complaints about Zapier include:
- Pricing: many users mention that Zapier’s pricing becomes too steep as businesses scale and require more complex workflows. The free tier is limited, and higher pricing tiers don’t always justify the value.
- Limited customization: while Zapier is easy to use for simple automations, it lacks the customization options that businesses with complex workflows need. Advanced features like conditional logic, loops, and real-time automation can be hard to implement effectively.
- App connection limitations: though Zapier offers numerous integrations, not all apps are supported natively. In some cases, users must rely on workarounds or custom API development to connect certain tools, which understandably leads to frustration.
- Performance issues: some users report that Zapier’s automations occasionally lag or break, especially when dealing with high-volume data transfers. This can result in data sync delays, impacting your business operations.
- Customer support: while Zapier provides help articles and support, users often cite delays in customer service response times and limited support for those on the free or lower-tier plans.
Have you met with one or more of these Zapier limitations? Let’s make it better. Keep reading, and you’ll find the Zapier alternative you’re looking for. Want better pricing? Easier scalability? Zero-hickups large data transfers? Enterprise-level integration?
There’s a tool for every need below.
16 Zapier Alternatives — At Least One of Them Is Exactly What You’re Looking for
Zapier is a powerful tool — we’re not questioning that. However, they’re in a weird transition where they cater less to small and solo businesses and more to enterprises. So it’s understandable why neither of these segments feels at ease on Zapier, at least for the time being.
If you’re looking for a bit more certainty, start here.
Best Zapier Alternative for Salesforce and NetSuite Integrations
SyncApps by Cazoomi is an exceptional Zapier alternative, especially for businesses seeking to integrate Salesforce or NetSuite with marketing automation platforms like Mailchimp, Constant Contact, ActiveCampaign, and more.
I know, you think we’re biased. And you’re right. But we’re not the only ones saying this. 25,000+ subscribers trust SyncApps. Here’s what they rave about on G2.
At SyncApps, we’re focused on connecting CRMs/ERPs and marketing platforms, offering a more robust and feature-rich experience compared to Zapier.
Main Features
- Bidirectional sync: SyncApps offers bidirectional data syncing, keeping both CRMs/ERPs and marketing automation platforms updated in realtime.
- Custom field mapping: allows custom field mapping, ensuring personalized email campaigns and better customer segmentation.
- Nonprofit focus: SyncApps includes specific features for nonprofits using Salesforce’s Nonprofit Success Pack (NPSP).
- Automation: automates the syncing process, saving time and eliminating manual errors.
- Deep integration: Supports a wide range of Salesforce and NetSuite feature-rich integrations, such as Mailchimp, Constant Contact, ActiveCampaign, Klaviyo, and more.
Pros as a Zapier Alternative
- Affordable: SyncApps provides pricing plans that suit small and mid-sized businesses.
- Highly customizable: Offers advanced customization options, making it ideal for businesses with specific workflows.
- 24/7 support with real humans: on any plan, including onboarding calls, so you can leverage your integration ASAP.
- Nonprofit-friendly: tailored features for nonprofits, including cost-effective solutions for organizations using Salesforce NPSP or NPC.
Cons
- No free plan: you can, however, test out SyncApps for 28 days, completely free. Live calls included!
Curious why 25,000 subscribers choose SyncApps?
Best for AI-Powered Automation
Workato is an advanced integration platform powered by artificial intelligence. It provides businesses with smart automation features that are particularly beneficial for complex workflows and enterprise-level automation.
Main Features
- AI-powered automation: Workato uses AI and machine learning to optimize workflows, automate repetitive tasks, and reduce human error.
- Pre-built recipes: offers pre-built automation recipes for quick setup, making it easy to connect Salesforce, Mailchimp, and other tools.
- Conditional logic: with Workato, users can create workflows that adapt to business rules, ensuring highly customized automation.
Pros as a Zapier Alternative
- Scalable: great for businesses of all sizes, including large enterprises.
- AI features: uses AI to enhance workflow efficiency.
- Pre-built templates: makes the setup process fast and easy with ready-to-use automation recipes.
Cons
- Expensive: Workato can be pricey, especially for small businesses.
- Steeper learning curve: requires more technical knowledge than Zapier to unlock its full potential.
Best for Highly Customizable Workflows
Tray.ai offers a flexible and scalable solution for businesses looking to customize every aspect of their integrations. It’s ideal for enterprises that require complex, multi-step workflows with extensive customization.
Main Features
- Customizable workflows: Tray.ai provides an intuitive drag-and-drop builder for creating complex workflows without needing to code, which is pretty similar to Zapier.
- Multi-step automations: supports more intricate workflows, enabling users to connect multiple apps and services at once.
- Scalability: Tray.ai grows with your business, ensuring you can handle increasing integration needs over time.
Pros as a Zapier Alternative
- Highly flexible: offers extensive customization, ideal for businesses with unique needs.
- Great for scaling: designed to handle complex workflows as businesses grow.
- Advanced integrations: supports integrations with a vast number of platforms.
Cons
- Requires technical knowledge: Tray.ai is best suited for users with some experience in integration and automation.
- Higher price point: the cost can be a barrier for smaller businesses.
Best for Small Businesses on a Budget
Pabbly Connect is an affordable alternative to Zapier, offering essential integration features at a lower price point. It’s perfect for small businesses or startups that need to automate workflows but don’t require advanced features.
Main Features
- Affordable pricing: Pabbly Connect offers unlimited workflows on its higher-priced plans, providing excellent value for small businesses.
- Easy to use: with a user-friendly interface, setting up automations is quick and straightforward, even for beginners.
- Multiple triggers and actions: allows users to set up multiple triggers to automate more complex workflows.
Pros as a More Affordable Alternative to Zapier
- Cost-effective: one of the most affordable integration platforms on the market. Pabbly even has a lifetime plan — pay once, use forever.
- Unlimited workflows: provides great value by allowing unlimited automation workflows, even on lower-tier plans.
- No coding needed: easy to use, which makes it accessible to non-technical users.
Cons
- Limited advanced features: lacks the advanced customization options found in pricier alternatives.
- Support: customer support is virtually non-existent, so you’ll have to rely on their technical documentation.
Best for Enterprise Integration
Boomi is a powerful iPaaS solution designed for large enterprises with complex integration needs. It provides robust data transformation, real-time integration, and detailed monitoring.
Main Features
- Cloud-native platform: Boomi provides a cloud-native platform for real-time integration between Salesforce, Mailchimp, and other business tools.
- Data transformation: helps enrich and transform data during integration, ensuring data accuracy across platforms.
- Scalable for enterprises: designed for large-scale operations, with enterprise-grade security and compliance features.
Pros as an Enterprise Alternative to Zapier
- Enterprise-grade security: ideal for businesses with strict data privacy and compliance needs.
- Highly scalable: suitable for organizations of any size, but particularly powerful for large enterprises.
- Robust features: offers comprehensive integration, data transformation, and automation tools.
Cons
- Expensive: pricing is more suited to large organizations with bigger budgets.
- Complex setup: not as easy to set up for smaller businesses without a dedicated IT team.
Best for API-Based Integrations
Just like Boomi, MuleSoft is an enterprise-level integration platform focused on connecting systems via APIs. It’s perfect for organizations with complex data needs and a requirement for custom API integrations.
Main Features
- Comprehensive API management: MuleSoft provides advanced API creation and management tools, allowing businesses to build custom integrations between Salesforce, Mailchimp, and other apps.
- End-to-end integration: offers an end-to-end solution for integrating, managing, and analyzing data flows across multiple applications.
- High customization: you can fully customize their integration workflows using MuleSoft’s extensive API capabilities.
Pros as a Zapier Alternative
- API flexibility: provides advanced users the ability to build custom APIs for unique business requirements.
- Scalable: suitable for large businesses or enterprises with complex data integration needs.
- Robust security: offers strong data security features, making it ideal for businesses that prioritize compliance.
Cons
- Expensive: MuleSoft’s pricing reflects its enterprise-level capabilities.
- Requires technical expertise: best suited for IT teams or users with strong technical knowledge.
Best for Aligning Sales and Marketing Teams
Outfunnel focuses on syncing sales and marketing platforms, making it the go-to integration tool for businesses that want to align their sales and marketing efforts across platforms like Salesforce and HubSpot. Outfunnel is based in Europe, so it’s more attuned to the needs of European customers.
Main Features
- Sales-marketing sync: Outfunnel automates the sync between CRM tools like Salesforce and email marketing platforms like HubSpot, ensuring both teams are always working with up-to-date data.
- Email engagement tracking: provides detailed insights into how leads interact with marketing emails, allowing sales teams to prioritize the most engaged leads.
- Simple automation: easy-to-use automation tools make it simple to set up campaigns and workflows.
Pros as a Zapier Alternative
- Email engagement insights: your sales team can get real-time data on how leads are interacting with marketing emails.
- Easy setup: designed to be intuitive, even for users with little technical knowledge.
- Budget-friendly: competitive pricing makes it accessible to small businesses.
Cons
- Limited customization: Outfunnel does not have the customization options needed by larger businesses with complex workflows.
- Not as feature-rich as others: it lacks some advanced features of higher-tier alternatives, like SyncApps or Boomi.
Best for Pre-Built Integration Flows for Enterprises
Celigo is a cloud-based integration platform that provides pre-built integration flows for businesses looking to connect Salesforce, NetSuite, and other popular apps. It’s ideal for companies seeking a quick setup and reliable data flow.
Main Features
- Pre-built integration flows: Celigo offers ready-made integration flows for popular apps like Salesforce and NetSuite, which allows you to start automating quickly.
- Cloud-native platform: provides a cloud-based platform for real-time data syncing and integration management.
- Data mapping and transformation: offers data mapping and transformation capabilities to ensure data is accurate when transferred between systems.
Pros as a Zapier Alternative
- Quick setup: pre-built connectors make it easy for users to set up integrations without coding, just like it happens on Zapier.
- Scalable: Celigo grows with your business, making it a great option for small businesses and enterprises alike.
- Detailed monitoring: provides monitoring tools to track data syncing errors and troubleshoot them efficiently.
Cons
- Not ideal for very small businesses: the platform can be an overkill for businesses that only need basic integrations.
- Pricing: can be expensive, especially if you need advanced features.
Best for Custom API Integrations
Jitterbit is a versatile integration platform designed for businesses that need custom workflows. It offers API integration along with pre-built connectors for various business applications, including Salesforce and Mailchimp.
Main Features
- API management: Jitterbit allows for custom API integrations, enabling businesses to create unique workflows that fit their needs.
- Pre-built connectors: offers pre-built connectors for popular tools, making it easier to sync Salesforce with Mailchimp and other platforms.
- Data transformation: ensures that data transferred between systems is formatted properly and enriched as needed.
- Real-time sync: data is synced in real-time, ensuring your sales and marketing teams are always working with the most up-to-date information.
Pros as a Zapier Alternative
- Custom API integrations: provides advanced capabilities for businesses that require unique, custom workflows.
- Pre-built connectors: simplifies integration setup with ready-made connectors.
- Real-time sync: keeps all systems up-to-date with real-time data transfer.
Cons
- Complex for beginners: Jitterbit can be difficult to master, especially for users without technical expertise.
- Cost: higher pricing can be a barrier for smaller businesses with basic needs.
Best for Visual Workflow Design
Make is known for its powerful visual workflow builder that allows you to create complex automations with ease. It’s ideal for businesses that need advanced logic and highly customizable workflows.
Main Features
- Visual workflow builder: Make allows users to build complex automations through a visual interface, making it easy to see and adjust workflows.
- Advanced logic: offers conditional logic, loops, and advanced filters for highly customized workflows.
- Real-time monitoring: provides real-time monitoring of automation workflows to ensure everything runs smoothly.
- Wide app support: connects with hundreds of apps, including Salesforce, Mailchimp, Google Sheets, and more.
Pros as a Zapier Alternative
- Powerful visual interface: easy to use and understand for basic integration
- Advanced features: offers conditional logic and real-time monitoring for precise automations.
- Affordable: provides competitive pricing with a free tier that allows limited use of the platform.
Cons
- Learning curve: Make can be overwhelming for beginners due to its array of advanced features.
- Limited customer support: Support options are limited, especially for free users.
Best for Simple Automation
IFTTT (If This Then That) is a simple, user-friendly automation platform that works great for basic integrations and automations. While not as powerful as some of the other options on this list, it’s perfect for businesses that need basic tasks automated.
Main Features
- Simple trigger-based automations: IFTTT’s core strength is its simplicity — you can set up automations based on simple triggers (e.g., “if X happens, then do Y”).
- Hundreds of app connections: Connects with a wide range of apps, including CRMs, email marketing automation, social media, and various other business and home tools.
- Easy setup: the platform is designed for non-technical users, making it incredibly easy to set up automations.
Pros as a Zapier Alternative
- User-friendly: perfect for beginners or businesses that only need simple automations.
- Affordable: offers a free plan with basic functionality and reasonably priced paid plans.
- Wide app support: works with a broad array of apps across different industries.
Cons
- Limited features: lacks the depth and customization options of more advanced platforms.
- Not ideal for complex workflows: best suited for small businesses or basic automation needs.
Best for Zoho Users
Zoho Flow is Zoho’s in-house integration tool, designed for businesses that use Zoho CRM and other Zoho applications. It’s a great solution for connecting Zoho apps with third-party platforms like Mailchimp, Slack, PayPal, and others.
Main Features
- Seamless Zoho integration: Zoho Flow is tightly integrated with the Zoho ecosystem, making it an excellent choice for businesses that rely on Zoho products.
- Customizable workflows: offers drag-and-drop workflow automation, allowing businesses to create customized workflows without needing to code.
- Real-time data sync: keeps data synced in real-time across all connected platforms.
Pros as a Zapier Alternative
- Great for Zoho users: perfect for businesses that already use Zoho products and want to expand integrations.
- Customizable and easy to use: offers powerful customization options in a user-friendly interface.
- Affordable: Zoho Flow offers competitive pricing, making it accessible to small and medium-sized businesses.
Cons
- Limited outside the Zoho ecosystem: while it works well with third-party apps, it shines most when used within the Zoho ecosystem.
- Fewer advanced features: Lacks many of the advanced customization and scalability features of higher-end platforms, like SyncApps and Celigo.
Best for Data Management
Skyvia focuses on data integration and synchronization between cloud-based apps, including Salesforce, Mailchimp, Dropbox, Freshdesk, and others. It’s ideal for businesses that need to manage large volumes of data across multiple platforms.
Main Features
- Data synchronization: Skyvia provides bi-directional data synchronization, ensuring that data across platforms is always accurate and up-to-date.
- ETL (Extract, Transform, Load): offers ETL capabilities, allowing businesses to extract data from one app, transform it, and load it into another platform.
- No coding required: designed for non-technical users, Skyvia offers easy-to-use tools for creating data pipelines.
Pros as a Zapier Alternative
- Data-focused: excellent for businesses that need to sync, migrate, or manage large volumes of data.
- Easy setup: no coding skills are required to set up data integration workflows.
- Real-time sync: ensures that your data is always accurate and up-to-date.
Cons
- Limited workflow automation: focuses more on data integration than on automating complex workflows.
- Not ideal for small businesses: smaller companies with basic integration needs may find Skyvia more than they need.
Best Zapier Replacement for European Companies
Albato is an automation platform headquartered in Europe. It’s an excellent choice for businesses that need automation services for Trello, Telegram, Shopify, Monday.com, and others. It provides a user-friendly interface for managing integrations across multiple apps.
Main Features
- Local integrations: Albato offers integrations with apps that are popular in European markets, filling a gap for businesses that need local solutions.
- Affordable pricing: Provides flexible pricing plans that cater to startups and small businesses, making it a budget-friendly alternative to Zapier.
- Visual workflow builder: Albato’s drag-and-drop interface simplifies workflow creation, making it accessible for non-technical users.
- Custom webhooks: Supports custom webhooks for advanced users who need more control over their automations.
Pros as a Zapier Alternative
- Localized for Europe: offers app integrations specific to European businesses, making it highly relevant for this market.
- Affordable: provides cost-effective plans for small businesses.
- Easy to use: the visual workflow builder simplifies automation setup.
- 24/7 support: one of the few Zapier replacements that offer this option.
Cons
- Limited global reach: while excellent for European markets, Albato may not have as many relevant integrations for businesses outside Europe.
- Smaller app library: fewer app integrations compared to larger platforms like Zapier or Pabbly Connect.
Best for Simple One-Click Automations
Integrately is known for its simplicity and focus on one-click automations, making it a great option for businesses that need to get workflows running quickly. It’s one of the most straightforward alternatives to Zapier and offers a wide range of app integrations.
Main Features
- One-click automation setup: Integrately boasts the ability to set up automations with just a single click, making it incredibly easy to get started.
- Wide range of integrations: the platform supports more than 1200 apps, including major tools like Salesforce, Mailchimp, ClickUp, Calendly, and Google Sheets.
- Affordable pricing: Integrately offers pricing plans that cater to small and mid-sized businesses, with competitive rates compared to Zapier.
- Multi-step automations: supports more advanced workflows with multi-step automations.
Pros as a Zapier Replacement
- Quick setup: perfect for users who want to set up automations without any technical knowledge.
- Affordable: offers budget-friendly pricing, especially for businesses with simple automation needs.
- Extensive integrations: connects with a wide range of apps across different industries.
Cons
- Limited advanced features: while easy to use, Integrately lacks some of the more advanced features needed for complex workflows.
- Scaling challenges: Integrately is not be ideal for larger businesses with high-volume data needs.
Best for Open-Source Automations
n8n is a flexible, open-source automation tool that allows businesses to create workflows between various apps, like Slack, Jira, Google Workspace, and others. Unlike most cloud-based solutions, n8n can be self-hosted, giving businesses full control over their data and automation processes. This makes it ideal for teams that are really technical, need high customization and data privacy.
Main Features
- Self-hosted option: with n8n, you can choose to host your automations on your own server, providing enhanced data privacy and control.
- Open-source: as an open-source platform, n8n allows for deep customization, giving developers the flexibility to modify the tool according to their needs.
- Unlimited workflows: offers unlimited workflows and runs, which is great for businesses scaling their operations.
- Custom nodes: users can create custom nodes for specific app integrations or processes that aren’t natively supported.
Pros as a Zapier Replacement
- Customizable: offers full flexibility and control over automations, especially for developers who want to modify the platform.
- Data privacy: self-hosting capabilities provide greater control over your data.
- Cost-effective: open-source nature and unlimited workflows make it a cost-effective option, especially for businesses with in-house technical teams.
Cons
- Requires technical expertise: while powerful, n8n may be overwhelming for non-developers or businesses without technical resources.
- Support: while forums are advantageous for some, others may prefer 24/7 email or phone support.
Conclusion — Choosing the Ideal Zapier Alternative for Your Business
As powerful as Zapier is, its limitations can become significant pain points for many businesses. From pricing concerns to lack of advanced customization, users often find themselves seeking more scalable, affordable, and flexible alternatives. Solutions like SyncApps, Integromat, Workato, and now options like Pabbly Connect, Albato, and Integrately provide a range of alternatives suited to different business needs.
Whether you need an affordable option for basic automations or a robust platform for enterprise-level workflows, these Zapier alternatives can streamline your operations, saving you time and money while improving your overall workflow efficiency.
Want to get started with a Zapier alternative that checks all the right boxes, including 24/7 support with real humans — all at affordable prices and with no frustrations?
