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Fordham University
  • June 15, 2019|
  • 3 minute read
Fordham University

Background

Founded on June 24, 1841 by the Catholic Diocese of New York, Fordham University is a private Jesuit, Catholic university which was established as St. John’s College by then coadjutor bishop of New York, John Hughes. After it was placed in the care of the Society of Jesus, it has since become a Jesuit-affiliated independent school.

It was in 1904 when St. John’s College became a university as announced by the president, Father John J. Collins, SJ, changing the name to Fordham University.

Some 16,000+ students are enrolled in its ten constituent colleges, six of which are postgraduate and four of which are undergraduate, coming from more than 60+ countries. Fordham University has three campuses that can be found in the Bronx, in West Harrison, and the Upper West Side of Manhattan. Also, it has its field offices in South Africa and Spain and a study abroad center in London.

Rationale

With over 178,000+ alumni and 16,000+ enrolled students, Fordham University was in need of an integration platform that could help them cater to these overwhelming figures for marketing segmentation purposes. Traditional practices were not an option and would only take a lot of time and money. Seamless integration is a necessity to get the individual journey right with the correct messaging depending on student or alumni.

Opportunity

SugarCRM is the trusted CRM for Fordham University as it helped them save time and be able to provide quality customer experience for their alumni and enrolling students.

Mailchimp provides Fordham University marketing tools that help them market through quality and professional-looking email campaigns.

With the help of SyncApps, Fordham University is able to integrate SugarCRM and Mailchimp to automate the segmentation of messaging to both alumni and students alike.

Challenge

With an overwhelming number of alumni and enrolling students, Fordham University was in need of a platform to make their marketing efforts effective. A platform where they can sync their records on both software and in massive volumes.

Solution

With SyncApps, Fordham University is able to integrate unlimited data from SugarCRM to Mailchimp. A key requirement is to be able to move 100,000s data points between their systems they integrate many custom fields which helps the marketing team to segment their data for a more personalized journey for their enrolling students and alumni. They are also able to update fields that were successfully synced for a specific constituent in SugarCRM bidirectionally.

Sugarcrm to Mailchimp

Key Outcomes

  • Sync unlimited data points between SugarCRM and Mailchimp on an easy to use platform that marketing could easily onboard.
  • Sync multiple custom fields from SugarCRM to make sure the Mailchimp marketing team can segment data for tailored marketing purposes with current and alumni students.
  • Update synced fields for constituents in SugarCRM from Mailchimp for better student and alumni record tracking.
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