The story of The Denver Museum of Nature and Science dates back to the late 19th century when Edwin Carter decided to pursue his dream of studying wild birds and mammals in Breckenridge, Colorado. He single-handedly put together the first collection that served as the nucleus for the museum’s exhibits.
Ever since then, The Denver Museum of Nature and Science continued to grow and to open its doors to people of all ages who had one thing in common: their love for nature. The passion of the staff, volunteers, and donors is what has kept the museum’s doors open for more than 100 years.
Much like any NGO, The Denver Museum of Nature and Science relies heavily on donations and contributions in order to accomplish its ambitious mission: creating a community that not only loves nature but also protects it.
While in recent years efforts to protect the environment have grown exponentially, this movement is still in its infancy. The Denver Museum of Nature and Science can make a real difference here, but they need the continued support of their donors and their community.
Not-for-profit organizations like The Denver Museum of Nature and Science aren’t just strapped for cash. They are also usually understaffed and the staff they do have wears multiple hats.
The key to their success is finding ways to do more with less. When it comes to rallying up their visitors, contributors, and donors around a worthwhile cause, The Denver Museum of Nature and Science needed a way to automate the process. All without losing the human touch and the personalization that makes any marketing tactic successful nowadays.
“We need a fast way to keep track of everyone in our community who is a fellow nature lover. We want to share our passion with them even after their first visit is over. Strong bonds and continued communication are essential.”
Charlie M. King-Miller
Manager of Applications Administrators
The Denver Museum of Nature and Science reached out to us asking for a way to automatically send the data from scanned entrance tickets to Mailchimp, passing through Dynamics CRM. Of course, we were happy to help out.
The flow we have implemented for them is very simple and requires almost no human interaction:
- The visitor scans their ticket
- The info from the scan ticket is automatically delivered to Dynamics CRM
- SyncApps by Cazoomi pulls that information when it syncs with Mailchimp and the proper tag is added to each new record
- Mailchimp has marketing automation set up to send an automated email series after the tag is applied
- Through bi-directional integration, once the integration syncs back the Campaign Response (Marketing Metrics), the CRM will show that ‘send’ as an activity. It also reflects opens or clicks for a faster overview of marketing results
- Any visitor is automatically added to the relevant database
- All visitors are then targeted with an automated email series to increases their engagement with the museum
- The museum saves a lot of time by not having to input any of this data automatically
- They also get to create targeted campaigns through bi-directional integration – they know exactly which users are most likely to come back for another visit or even turn into donors.
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