See what you can do
There is no limit to the things you can create with the Mailchimp for Nonprofit Accelerator (NPA) integration! Better campaigns, unparalleled insights, bidirectional data flows, cooperation between departments -- all these and many others are just a click away.
Advanced Segmentation from NPA to Mailchimp - Sync Reports, List Views, or Campaigns — filter by donor level, volunteer status, giving capacity, engagement tier, custom fields, and more.
Use SyncApps Filters for highly targeted audience segmentation - Intelligent Email Handling.
Automatically check Personal, Work, and Alternate email fields to create or match NPA records from Mailchimp.
Mailchimp → NPA Engagement Sync-Sync back Campaigns, Automations, and email metrics (opens, clicks, bounces, unsubscribes) for real donor and volunteer engagement insights.
Support for NPA’s Business Account Model-Create or update Organization Accounts and link Contacts via Affiliations when subscribers originate from Mailchimp.
Automated Campaign Member Management-Add Contacts, Leads, or Accounts to new or existing Salesforce Campaigns with correct Campaign Member Status.
Record Deletion Sync-Optionally remove deleted Contacts, Leads, or Accounts from Mailchimp when removed in NPA.
Flexible Object Creation Rules-Choose what should be created when a new subscriber appears in Mailchimp: Contact, Lead, Business Account + Contact, or Person Account (if enabled).
Selective Sync-Sync only the records you want — by Campaign Record Type, List View, Report, or custom filter.
Checkbox-to-Tag Mapping-Map any Salesforce Checkbox Field to Mailchimp Group(s) or Tag(s) for instant segmentation automation.
Bidirectional Record Creation-Create and update Contacts or Leads from either Mailchimp or Salesforce — both systems stay aligned.
Automatic Opt-Out Management-Unsubscribes and bounces sync automatically between NPA and Mailchimp for clean, compliant data.
Deep Field Mapping Support-Map any standard or custom field — giving history, volunteer hours, donor type, program interests, and more.
Profile Update Logic-Mailchimp profile updates flow into NPA when the email doesn’t exist yet or when mapped via an Update Profile Form.
Salesforce = System of Record-NPA always takes precedence. Salesforce changes overwrite Mailchimp unless explicitly updated via Mailchimp profile forms.
