Walkthrough Wednesdays Series: 3 Reasons Why Your Email Marketing Strategy Isn’t Working

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Walkthrough Wednesdays Series: 3 Reasons Why Your Email Marketing Strategy Isn’t Working

Email marketing is considered one of the most crucial aspects of a company’s marketing of their products and services. In fact, it is the most effective marketing channel with the highest ROI; beating out social media, paid search, TV, and radio among others. Below, we have listed down 3 reasons why your email marketing strategy isn’t working and how you can overcome them to gain revenue 10-fold.

3 Reasons Why Your Email Marketing Strategy Isn’t Working

Reason 1: You’re Leaving Leads on the Table

You might have a leaky lead funnel and you miss on following up with your potential leads.

The Common Pitfalls

Solution: Designing a lead lifecycle management funnel for assigning qualified leads to sales representatives.

Reason 2: You’re Not Using Data to Drive Personalization

You might not be collecting or analyzing your subscribers’ data that could lead to further personalization.

The Common Pitfalls

Solution: Redoing your email campaign onboarding series is very helpful to analyze and personalize your email campaigns to your subscribers.

Reason 3: You Are Not Managing Customers Efficiently

You are taking your long-term customers for granted and you are more focused on acquiring new ones.

The Common Pitfalls

Solution: Creating a survey campaign to re-engage with the customer database.

Integrating your Email Marketing Automation Apps
Your organization’s success with email marketing is highly dependent on the quality and data in your email lists. Research shows that marketers who have in-depth information on their subscribers and are using it to segment their lists and send targeted campaigns to receive a 760% increase in email revenue than those who don’t.

The real question is how can you make sure that your lists are always up-to-date? The answer is integration.

By integrating your tools with your email marketing automation, data is automatically available real-time. You can segment your lists and you get an integrated overview of all your data.

All of this makes for more relevant and appealing email campaigns that ultimately drive more revenue for your business.

Integrate your business data with SyncApps today! Learn more on our available integrations here

Redpath Consulting Group

Redpath is a Salesforce Silver partner that has worked with over 300 enterprises, mid-size, and non-profit organizations since 2008. They simplify, implement, and accelerate their client’s integration for Salesforce with SyncApps.

As a consulting partner, they help their clients manage their Salesforce CRM more efficiently to attract & engage with more prospects, resulting to lead conversion and rocketing sales for your business. Get in touch with them today!

Thanks again for checking in & hope you can join us LIVE next time. Be sure to subscribe to our Blog to get all our updates for your thriving business.

The SyncApps Software Team

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