Email marketing is considered one of the most crucial aspects of a company’s marketing of their products and services. In fact, it is the most effective marketing channel with the highest ROI; beating out social media, paid search, TV, and radio among others. Below, we have listed down 3 reasons why your email marketing strategy isn’t working and how you can overcome them to gain revenue 10-fold.

3 Reasons Why Your Email Marketing Strategy Isn’t Working

Reason 1: You’re Leaving Leads on the Table

You might have a leaky lead funnel and you miss on following up with your potential leads.

The Common Pitfalls

• Marketing and Sales teams are not aligned and working in silos and leads are left behind;
• Leads are not being qualified or nurtured to accelerate them through the buyers’ journey;
• Leadership teams are not onboard with the strategy to drive measurable outcomes for their company;

Solution: Designing a lead lifecycle management funnel for assigning qualified leads to sales representatives.

Reason 2: You’re Not Using Data to Drive Personalization

You might not be collecting or analyzing your subscribers’ data that could lead to further personalization.

The Common Pitfalls

• Sending content that you think your audience wants, instead of what they tell you they want;
• Not collecting audience data via your email marketing campaigns;
• Not regularly analyzing data (email metrics and CTA data) and no clear CTA;

Solution: Redoing your email campaign onboarding series is very helpful to analyze and personalize your email campaigns to your subscribers.

Reason 3: You Are Not Managing Customers Efficiently

You are taking your long-term customers for granted and you are more focused on acquiring new ones.

The Common Pitfalls

• Acquiring new customers requires more effort than generating revenue from existing customers;

Solution: Creating a survey campaign to re-engage with the customer database.

Integrating your Email Marketing Automation Apps
Your organization’s success with email marketing is highly dependent on the quality and data in your email lists. Research shows that marketers who have in-depth information on their subscribers and are using it to segment their lists and send targeted campaigns to receive a 760% increase in email revenue than those who don’t.

The real question is how can you make sure that your lists are always up-to-date? The answer is integration.

By integrating your tools with your email marketing automation, data is automatically available real-time. You can segment your lists and you get an integrated overview of all your data.

All of this makes for more relevant and appealing email campaigns that ultimately drive more revenue for your business.

Integrate your business data with SyncApps today! Learn more on our available integrations here

Redpath Consulting Group

Redpath is a Salesforce Silver partner that has worked with over 300 enterprises, mid-size, and non-profit organizations since 2008. They simplify, implement, and accelerate their client’s integration for Salesforce with SyncApps.

As a consulting partner, they help their clients manage their Salesforce CRM more efficiently to attract & engage with more prospects, resulting to lead conversion and rocketing sales for your business. Get in touch with them today!

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Cheers,
The SyncApps Software Team