Walkthrough Wednesdays Series: Marketing Strategies on a Budget

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Marketing Strategies on a Budget

Marketing for any business is considered vital and highly critical in business operations. It is a huge aspect that most businesses bring a lot of time and effort into. Marketing is a way to bring awareness about your business and products out to consumers. With successful marketing, leads and sales just might come crashing through your roof. Which is why, for this week, we have hosted a Walkthrough Wednesday on how you can strategize your marketing efforts in a budget.

5 Marketing Tips & Tricks by Adriana Tica

We are highly honoured to be graced by the presence of Idunn’s very own founder and owner, Adriana Tica.

1. Choosing the right Digital Marketing Channels

Before you begin with your marketing efforts, it is important to determine the correct digital marketing channels you will need to bring effort in. As new digital marketing channels appear everyday, marketers are faced with the challenge of FOMO (Fear of Missing Out) which can lead to losing focus on what matters for your marketing. Most marketers feel compelled to try them all, which is not a bad thing. However, it is important to remember that you shouldn’t try to be everywhere; you just need to focus on where your potential buyers are.

2. Align Marketing Goals to Business Goals

Setting marketing goals and aligning each to your business goals is crucial. When setting goals, it is important to set SMART goals. Identify what works and what doesn’t so you can easily make tweaks to stay within your budget.

3. Get to Know Your Buyer Persona

Getting to know your buyer persona and the market they are in is imperative to have for setting your marketing efforts. Your buyer persona should tell you where you should be promoting yourself:

  • Where does your buyer persona like to hang out online (social networks)
  • What kind of blogs do they read
  • Do they like podcasts or blog posts? White papers or video trainings
  • What tone of voice should you use

By knowing your buyer persona, you get to set smarter goals and do smarter marketing moves.

4. Try Low-Cost Marketing Tactics and Channels

They are a lot of low-cost marketing channels around the digital marketing world. Though it can take some time, patience and consistency are key to reaching the goals that you have set for your business.

5. Integrating your Marketing Tools with an Integration Platform

Integrating your marketing tools with an integration platform can save you time and money big time. For small business with a tight budget, integrating can give you lots of benefits and amazing insights to your marketing efforts.

Idunn Team

Adriana is an insightful marketer with more than 8 years of experience of successfully designed and implemented marketing and communication campaigns for the European, North American, and Australian markets. Get in touch with Adriana and her team from Idunn today.

Integrating your Marketing Automation Apps with SyncApps

The SyncApps Advantage

According to studies, Email Marketing can increase your ROI for up to 4300%, rated as the highest digital marketing channel. By automating your email marketing efforts in a seamless integration with SyncApps, you are making a smart choice.

Save Time

The average business wastes 2 hours per week on manual data issues between different systems. Automatically integrating your records bi-directionally within your apps, SyncApps removes manual input which can take hours and eliminates errors due to user input.

Sync Your Data

With SyncApps, you can seamlessly integrate your Cloud, On-Premise or Plug-in applications with your E-mail Marketing Automation Apps by easily setting up your integration.

Stay Productive

Having automated your manual efforts, SyncApps lets you focus on other factors that drive your business.

Thanks again for checking in & we hope you learned a lot with our extensive and insightful Walkthrough Wednesday for this week. We hope you could join us LIVE next time and be sure to subscribe to our Blog to get all our updates for your thriving business.

The SyncApps Software Team

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