Walkthrough Wednesdays Series: Zoho CRM Potentials Field Mapping to Mailchimp
Zoho CRM to Mailchimp

Zoho CRM to Mailchimp Integration

Zoho CRM has partnered with Cazoomi to deliver a new way to sync Zoho CRM for optimal targeted marketing! We provide a fully integrated solution for Zoho CRM to MailChimp with captured lead scoring, contact and lead data, from Zoho CRM to Mailchimp.

Zoho CRM to Mailchimp Integration

Zoho CRM Potentials

Potentials (also called as Deals) refer to the number of sales opportunities or deals made from your CRM Contacts. In a Sales’ perspective, these are considered the sales windows that you need to keep an eye for. In any sales organization, Potentials are the most important records to generate real revenue for your business.

How to Integrate your Zoho CRM Potentials to Mailchimp via SyncApps

SyncApps uses “Time Created” as the identifier to determine the “Last Potential” which is then synced for your integration. Configuring your setting to integrate your Zoho CRM Potentials to Mailchimp with SyncApps is an easy 4-step process.

Step 1: Enable checkbox in Step 1 of your Sync Profile

First, you will need to enable the “Retrieve Contact/Account Potentials” checkbox in Step 1 of your Sync Profile. Please note that this feature is only available for Zoho CRM Contacts/Accounts.

Enable checkbox in Step 1 of your Sync Profile

Step 2: Enable Additional Field Mapping in Step 4 of your Sync Profile

Second, enable your Additional Field Mapping feature in Step 4 of your Sync Profile.

Step 3: Map your Potentials Fields into Mailchimp Fields

Third, select your Zoho CRM Potential fields and map each to a Mailchimp field. If you haven’t set up your custom fields in Mailchimp yet, please add your custom fields to the Master List you have specified in Step 2 of your Sync Profile.

Map your Potentials Fields into Mailchimp Field

Step 4: Review your Mailchimp Contacts

Once the sync is completed, review your Mailchimp Contacts to see if the Potential fields have been successfully integrated over.

Integrate your Zoho CRM Potentials to Mailchimp now and easily send out targeted email campaigns to your Potentials and immediately boost your sales!

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Cheers,
SyncApps Team