Salesforce and Act-On

Maximize your marketing potential by seamlessly integrating Salesforce with Act-On. With Act-On's powerful segmentation capabilities, you can easily organize your records into targeted Lists. And with automatic metric tracking, you can effortlessly monitor your marketing efforts without lifting a finger. Revolutionize your marketing strategy today!
See what you can do There is no limit to the things you can create with the Act-On for Salesforce integration! Better campaigns, unparalleled insights, bidirectional data flows, cooperation between departments -- all these and many others are just a click away.
Sync Accounts, Contacts, and Leads to Act-On List(s).
Salesforce Sandbox supported.
Filter and sync only those records that meet specific criteria from CRM or vice-versa.
Sync your favorite Salesforce reports using SyncApps Filter and Segmentation feature.
Salesforce Custom Checkbox to Act-On List segmentation feature.
Custom field mapping between both systems.
Sync and map hard bounces to CRM custom field.
Salesforce Opportunity fields are mappable.
Sync Lead Score from Act-On to CRM.
Opt-outs automatically synced from Act-On to Salesforce.
Select specific List Views or Salesforce Campaign record types to sync between Act-On and Salesforce.
Sync specific Salesforce Campaigns and Campaign Responses from Act-On to Salesforce.
Salesforce always takes higher precedence over Act-On. Any CRM record changes will always be synced to Act-On.
CRM record data is synced from Act-On only if the email address doesn't exist in Salesforce during syncing or Update Field Mapping is enabled.
Seamless CRM to Marketing Integrations SyncApps Pricing We killed pricing tiers! All features.
One Plan. $150/month
One Plan Everything we’ve built over the last 15+ years is now included. No locked features. Just sync and grow.
$ 150 .00 / month
Access to all SyncApps features
25 integrations Want more?
Unlimited team members
Sync unlimitted records/month
Real-time syncing (every 2 minutes)
Manual sync anytime (on demand)
Run 25+ workflows at once
Advanced field mapping (checkbox, static, expression)
Unsubscribe and campaign/list sync support
12 months of historical data and reports
24/7 support via email, chat, and phone
Free scheduled training and onboarding
+250 more exciting automation features packed inside!
Free Plan A simple way to try SyncApps with essential features for individuals or small teams just getting started.
$ 0 .00 / month
1 integration (Set Up)
1 team member
Sync up to 100 records/month
Manual sync (on demand)
Sync every 24 hours
1 filter or segmentation
Basic field mapping
Email support only
Custom Solutions
Custom connectors
White-label options
Custom workflows
24/7 dedicated support
Custom / pricing
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We offer a 25% annual subscription discount on all plans for all Nonprofits, Education, Medicine, and Governmental Institutions.
Support

Touch base with the SyncApps Experts, share ideas, and get answers to your SyncApps questions.

  • Get a SyncApps guru dedicated to review your integration with you?
  • Need some help with your Set Up?
  • Want a SyncApps Expert to hop on an online meeting to have a look into a problem you are having?

​Scaling Up and Scaling Down. For more on our Support and Consulting offers, contact us and we'll discuss all available options including referrals to access to our network of implementation partners, if needed.

How it Works
Start automating

Setting up multiple automations is super simple. First, select the software you use to get started and name the automation.

After connecting your software, choose the workflow automations that match your use cases and integration requirements. In each Step, let our smart integration suggestions based on your chosen use case, lead you to each prebuilt automation your business needs today.

That's it! Now, you'll be able to move through the next few Steps to select more workflows your business might need.

Full Sync

The Full Sync feature will power up your sales and marketing workflows by automating the process of removing records from your marketing software when your CRM records no longer match your syncing criteria.

The Full Sync can be scheduled to run Daily, Weekly, Monthly or done manually per integration.

True up your CRM and Marketing solutions efficiently.

Field Mapping

Basic fields such as Email Address, Name, Title, Address, Company Name, Phone Number, and Email Opt Out fields are already pre-mapped. Additional custom field mapping, field expression mapping, and overriding of fields like Email Address or Unsubscribe are available under "More Options".

Bidirectional updates of existing records or new records is easy to do in this step. Be sure to press Reset Sync Process after adding new field mapping so all your data will be re-synced with the new field mappings.

Filter & Segmentation

Filtering takes your records and filters them based on your chosen criteria.

Segmentation creates Tags, Groups or Lists automatically based on your filtering criteria. The use of Field Expression Mapping is supported. See some cool Filtering and Segmentation use cases here.

Sync Scheduling

Sync Scheduling can be set up to completely automate your integration, so you do not have to run it manually. Sync On-Demand is available to allow quick testing of your software's integration or to make it so you can manually run your automation.

Set the time it runs, day of the week, or any schedule you choose. If you want to sync your marketing metrics in real-time, then head to scheduling for this option.

About Salesforce and Act-On integration
Stay more connected than ever using Salesforce to Act-On!
  • Track the total number of subscribers to your newsletters
  • Track progress on your most recent email campaigns
  • Keep track of your contacts and fans with a few touches
  • Salesforce contact and lead details synced to Act-On
  • Never have to manually true up your records again!

Act-On has partnered with Cazoomi to deliver a new way to sync Salesforce for optimal targeted marketing!

We provide a fully integrated solution for Salesforce to Act-On with captured lead scoring, contact and lead data, between Salesforce to Act-On.

Give your small business an edge with Act-On.

SyncApps Basics
Using SyncApps for segmentation and metrics

Insights from the Trenches

SALESFORCE MARKETING INTEGRATIONS: How to drive real-time marketing alignment inside Salesforce. A comprehensive, hands-on guide for beginners and experts alike.

Join 25,000 Organizations that Grow with SyncApps

Manage your financial data, create better, data-driven campaigns, sell more, reduce your IT spend, and improve efficiency across all your departments. Start for free!

Tools that Fit Right In

Integration built to fit right into your business flow. You can customize, scale up or scale down anytime. Start automating and forget manual data work.

A Solution You Can Rely on

SyncApps has been in business for more than 12+ years. You can continue to rely on our dedication to innovation and our pledge to help you thrive!

Security Is Our Priority

All your data is secure with SyncApps. Our constantly reviewed and upgraded security policies are created to give you peace of mind. GDPR, CCPA, CASL and privacy policy-friendly, too!

World-Class Support

Whenever you need us, an integration expert is available to help you. Our support department is available 24/7.