The entry of automation into the world of business has been quite a phenomenon. Today, even the pessimists who thought it was as fleeting as a passing cloud have been left with no option but to embrace it.
Besides realizing why automation is good, they have also acknowledged that it will indeed drive and secure the future of business and that it is pretty much here to stay.
The workplace has evolved a great deal, thanks to automation and, quite frankly, thanks to artificial intelligence. For example, with automation, we can now do away with monotonous tasks like data entry.
The beauty of automation is it ensures accuracy in areas where even the slightest human error can drain your company’s earnings and even stain your reputation.
Automation has also taken CRM a notch higher, particularly in customer interactions that demand instant responses.
Organizations are already reaping the enormous benefits of automation in the workplace. And rightly so, the future of automation looks brighter and profitable each day.
We’re thrilled to be part of automation’s present and future. And we’re even more thrilled to have been able to empower so many businesses with integration that takes their automation efforts to a whole new level.
As you might imagine, we think a lot about the future of automation. Because it’s our future, too.
While we’re not clairvoyant, we do know quite a bit about this field. Here’s what we predict will take off in 2020 and beyond:
One of the areas where Artificial Intelligence (AI) and automation will interact is in customer service. The continuous advancement of AI will result in more personalized and sophisticated customer interactions.
According to a report published in September 2018, customer interaction and customer service jobs are likely to reduce by 20 percent in the next decade. Don’t fret, though. The machines won’t take away our jobs; they’ll just change them for the better.
Sales teams hold collaboration across departments in high regard. They say that it plays a crucial role in their overall sales process.
Marketing automation, even in its current stage of development, has helped them achieve this goal – even though not entirely. If automation continues to evolve in its present or faster pace, you can confidently look forward to easier handovers of contacts and data sharing as a contact moves from being a marketing lead, to a sales lead, and finally a customer.
Organizations can look forward to further simplification of tasks thanks to upcoming automation technologies.
Advancement in technology will facilitate automation of routine tasks and, in turn, accelerate the duration of sales cycles and resolve customer service issues proactively and without lifting a finger.
According to a report by Salesforce, 65 percent of business buyers are likely to switch brands if their current one doesn’t use personalized communication. Most automation tools already deliver on this.
But the new generation will go even further (as far as they can go without moving from relevant to creepy). And integration will play a big part in this.
Take, for instance, the users of tolls like Klavyio, Salesforce or NetSuite. Each of these tools has personalization features. But they aren’t enough to satisfy the modern customers.
So we took charge of things and added a crucial new feature. Read all about how our eCommerce customers leverage the Klaviyo integration to Salesforce or NetSuite.
Who would have thought that AI would one day become a must-have in businesses across industries, not just in tech?
Today, AI is a critical business tool that is being heavily used in CRMs and email marketing. In the future, the integration of AI into everyday business functions will become so seamless that your employees and customers won’t notice that it’s being used.
Decision-making can be time-consuming, tiring and boring at times. The future of automation in the workplace holds a solution to this.
By delivering high-quality data, AI will facilitate faster and highly informed decision-making. This means enhanced productivity all around, quicker project turnarounds and accelerated year-on-year growth for your business.
An increasing number of companies are using chatbots in exciting ways to deliver world-class customer service. By May 2018, Facebook had confirmed more than 300,000 active bots on its messenger.
This trend will continue, and chatbots will replace full-time agents.
With the development of more powerful automation tools, the current challenges associated with data collection and reporting will become a thing of the past.
These automation tools will allow efficient consolidation of customer data and the subsequent reporting.
Organizations will be amazed at the new capabilities thanks to the development of algorithms capable of performing tasks that no person is handling today, or could ever manage – typically intelligent process automation (IPA) and machine learning (ML).
Whether you like it or not, Robotic Process Automation (RPA) will cause significant disruption to your way of working. Its impact will be witnessed across multiple industries, including banking and finance, insurance and healthcare.
A key benefit that RPA will deliver includes increased operational efficiencies. Whatever you see now as far as RPA is concerned is just the beginning.
With all these projected changes, brands cannot afford to ignore automation and the benefits it offers. An excellent way to embrace it is to devise a practical automation strategy, and then follow through as soon as possible.
In other words: don’t wait until all your competitors are using automation. Be the first one in your industry to leverage its ever-increasing benefits.
