An effective conversion funnel is at the heart of any great marketing strategy. This funnel is more than a way to drive sales. The conversion funnel is how your business builds trust with the customers.
Its effectiveness always depends on the communication strategies you use and the speed with which you adapt to new client needs and requirements.
It may take them several visits to your site before they finally decide to purchase. Research shows that 79 percent of leads will not immediately convert to sales.
But an effective conversion funnel is how you turn prospects into leads and eventually into customers.
Lots of research is required to identify your ideal customer, their needs, and how your company can meet their specific pain points.
Creating an effective sales funnel can be tough, but the following strategies will help you create one that converts.
1. Create a Good First Impression
Make sure the first contact your prospects have with your business is memorable. Most people are likely to find your business on different social media platforms. Maintain an active presence on these platforms and make sure your message is consistent and memorable.
When they click on your ad or message on these platforms, it takes them to a landing page. Your landing page should have the same information as your ads. It should also have a well-thought-out call-to-action that speaks to the prospects. Include images or a video while at it.
2. Effective Communication
Always personalize communication with your visitors. Live chat is a great way to start interactions. According to ZenDesk, 92 percent of customers like using live chats as part of their buying journey. And just to make it more interesting, throw in features like co-browsing and screen sharing.
A good CRM will ensure that you always stay in touch with your customers. It helps you personalize experiences every time a customer interacts with your brand.
Integrating it with your support and sales departments helps you stay connected to clients in real-time. You can also connect it with a live chat tool, making it easier to guide them through the sales funnel.
3. Provide Informative and Engaging Content
Create engaging and informative content that guides your customers through the sales funnel. Use your website blog to share stories, industry news, analytics data, educational content, professional insights, and much more.
Use different forms of content, including white papers, blog posts, images, articles, and videos. Marketers who blog get 67 percent more leads than those who don’t.
Statistics also show that customers would rather watch a video about a product than read about it. Use reviews and testimonials to demonstrate experience and expertise. Eighty-two percent of customers depend on reviews to make purchases.
4. Engage Your Leads
Only two percent of the visitors convert on the first visit. Retargeting allows you to reach out to the other 98 percent. You can use email campaigns to bring them back. It’s also a good tactic to get feedback.
Ask your visitors why they weren’t interested and mention that you are sorry they didn’t get what they wanted. However, you are excited to stay in communication with them so that they know when next you have an offer that may interest them. Give them something to look forward to and let them know that your solution will solve their problem.
5. Maximize Social Media Platforms
Most internet users are active on social media. Use the various platforms available to your customers to capture leads. Have effective profiles that showcase your expertise and link them to your landing page.
Invite them to like your pages, follow you, engage, and leave feedback. Social media will help you reach your target audience and guide them through the sales funnel.
Conversions will only happen if you know the strengths of your business. Capitalize on your strengths and use this information to convert your leads. A good sales funnel will help you understand your consumer’s journey. It will help you inspire your visitors, turn them into prospects, convert them to customers, and make them your brand ambassadors.