Does Mailchimp need any introduction? I’d say no, but my college professors told me that any piece of writing worth its salt has to have some kind of intro. So here it is:
Mailchimp is one of the most popular email marketing services known to marketers today. To give you a clear picture of just how popular this platform is, let’s take a look at some numbers real quick!
Since its launch in 2007, Mailchimp has grown to a user base of over 14 million and counting with a staggering 14,606 new signups every weekday. In 2020 alone, Mailchimp users sent over 300 billion emails. To date, 35 billion transactional emails from brands have been delivered to their rightful recipients.
The numbers pretty much speak for themselves for a startup that started out as an email marketing provider and evolved to what is now a leading all-in-one marketing platform for small and big businesses alike.
Despite its growing popularity among large companies (that, at one point, started out on Mailchimp’s basic plan), Mailchimp remains the ideal marketing automation partner for startups. Their free tier, for instance, has repeatedly introduced small businesses to a world of opportunities – connecting their products and services to audiences across the globe.
We love how Mailchimp thought of everything: you can start 100% free, then, as your business grows, you can add more paid features and plan upgrades. Your business’s needs and goals will dictate the most suitable Mailchimp plan — as it should happen with any solution!
But even as it remains a preferred email marketing partner for millions of businesses and organizations, Mailchimp has lots more non-email-related features up its sleeve.
In this article, we highlight some value-adding features that have long supported many businesses by complementing their email automation efforts – enabling them to deliver killer email campaigns.
8 Non-Email-Related Mailchimp Features You Have to Try Out
1. Digital Ads
Need a powerful targeting option for your ads? The Digital Ads feature offers small businesses an effective platform that helps marketing teams to reach the right people on social media.
This handy feature, which pretty much helps you to get people’s attention and bring them back to your site, works with all popular social networks including Facebook, Instagram, and Google Ads.
2. Landing Pages
If you are running an online business, chances are that you are aware of just how important landing pages are. Landing pages have become a must-have simply because they help your online store make a good first impression.
Mailchimp understands email marketing more than anyone we know. This means they also understand email marketing doesn’t end when you pushed send on your latest campaign. The whole experience matters — from the subject line up until the landing page where your email campaign leads subscribers.
This is why they introduced this nifty feature that can help you create a single-page destination that puts your products and services in the hands of customers. From customer-focused templates to drag-and-drop builders, Mailchimp’s shoppable landing pages will help you to refine your marketing and generate more leads and conversions.
3. Website Building
Mailchimp’s website builder is ideal for businesses that want to get up and running quickly. No time to build a website from scratch? No budget to hire a skilled team of developers? No problem!
This website builder will help you easily create, customize, and promote your products and services even if you have zero web design experience.
4. Marketing CRM
Successful businesses know the importance of an effective customer relationship management (CRM) platform. Without one, your business cannot compete effectively and losses will be the order of the day.
Luckily, Mailchimp has a tried-and-tested CRM feature that helps you to build exceptional relationships with your customers at every stage of their purchase journey.
With Mailchimp’s marketing CRM feature, you will be in a better position to understand customer data and quickly act on it – all in one dashboard.
5. Social Media
Social media has undoubtedly become a key growth driver for businesses. Seventy-two percent of Americans use at least one social media platform today compared to a mere five percent in 2005. This stat alone shows you just how widespread social networks have become and why it is important to give it the attention it deserves.
Through Mailchimp’s social media management feature, businesses have the ability to comfortably and effectively manage all their social media pages in one place.
6. Smart Content Tool
This is a tool that will help you bring your marketing team’s ideas to life quickly and effectively, even if your team works remotely. Mailchimp’s smart content tools simply let your brand cut through the noise and shine.
It has an in-built content studio that makes it super easy to create custom, audience-centered, on-brand designs and campaigns for your business.
This feature lets you reach more people with customized postcards that fit your brand. This is Mailchimp’s clever way of putting a unique twist to an age-old marketing tactic, and it works like a charm.
With this feature, you can design and manage your own postcards, automate them to remind your customers of upcoming events and promotions, as well as track the cards and their ROI.
8. Advanced Automation Options
Mailchimp’s advanced automation is a feature that enables you to create automated journeys for specific segments of customers and reach the right people every time. That way, you are able to deliver flexible experiences for your customers as well as to stay top of their minds.
How to Get the Most Out of Every Mailchimp Feature
Now that you have the Mailchimp features pretty much covered, this is how you get the best out of these features.
Marketing automations work well alone. They deliver good results that, in turn, help businesses engage with their customers more and ultimately sell more.
However, if you want exceptional results, then you must integrate marketing automation solutions with the right integration partner. Why? Because it is crucial for these automations to talk to each other and use each other’s data to deliver the best results.
SyncApps allows you to connect Mailchimp with more than 15 other solutions, like Salesforce, Mindbody, Dynamics 365, NetSuite, Zoho CRM, and many others.
Mailchimp’s value-adding features are designed to empower small businesses that ordinarily lack high-end, expensive-to-acquire tools, and expertise to enable them to create and deploy award-winning and inspiring content that helps them convert leads into customers.
Mailchimp is great on its own, but if you tie it to your other mission-critical solutions (like your CRM or your ERP), you’ve got a marketing and sales powerhouse. So, go on, find the perfect integration tool today and give your business the edge it needs to stand out from the crowd.