eCommerce is booming, and Shopify predicts it will keep on growing this year, too. Yes, the pandemic accelerated the growth of the eCommerce industry. But every statistic shows us that it would have grown anyway, although at a much slower pace.
When you think about the reasons why eCommerce is so popular, the first one that comes to mind is convenience. You don’t have to take time out of your busy schedule to visit five different stores until you find the jacket you want. You can do that online in less than 5 minutes. From groceries and clothes to trucks and even airplanes, everything can be ordered online in a few clicks.
However, there’s more to eCommerce’s growth than time-saving. Truth be told, there are a lot of people who enjoy shopping in malls. But there’s one thing that eCommerce can offer that no shopping mall can: personalization.
From ads to product recommendations and even a personalized navigation flow in an eShop, everything can be customized so that the client doesn’t waste time on products they’ll never buy.
Need to move past the women’s clothing to get to the men’s clothing in a traditional shop? That doesn’t happen online. Need to ask if they have the size of each pair of shoes you want to try on in a traditional store? Online, you can simply filter all the products by size.
Better yet, you only have to do this once, and every email or ad you’ll receive from that shop will be personalized.
Is this magic? Not really — it’s integration done right.
As always, we have an example from our own backyard. Meet the Shopify for Mailchimp integration that powers the eCommerce Industry.
This particular integration comes with a feature that eCommerce marketers absolutely love:
Why do you need this? For personalized communication, the lifeblood of eCommerce.
The flow is pretty simple: every field in your Shopify order form can be transformed into a tag or a list in Mailchimp. So you can send email campaigns to your customers based on location, the product ordered gender, time of order, and more.
Let’s see it in action:
The Ecology Center is a nonprofit organization that also uses an eCommerce platform to provide healthy products for their community. With this feature, they can now send note cart attributes from Shopify to Mailchimp’s email groups of people based on their pickup location and the next pickup date.
They are, in fact, the ones that came with the idea for this feature:
The information we would need to pass dynamically is associated with each customer’s order. The use case to be more detailed is we are using Recharge with Shopify. Customers select a pickup location and a recurring pickup schedule. We need to be able to segment based on what location and what the customer’s next pickup date is. Some users have a recurring weekly pickup, while others are every other week.
Our Solution:
To enable this, Enable Segmentation By Note Attribute do the following:
Shoot our 24/7 support an email to enable specific customization for this feature to be used.
Once enabled, head back to Shopify (Step 1), and this will expose (By Note Attribute) under Segmentation Strategy.
In Step 2 of the Sync Profile, select which segmentation in Mailchimp would you like them to be, Group(s) or Tag(s)? We’d suggest using Tag(s) as the Mailchimp Group is only limited to 60 Group(s) per Group Title.
Need to read more about how this feature helps personalize your marketing campaigns? Start here.
Want to try it out for yourself? Sign up for SyncApps! It’s 100% FREE, so what have you got to lose?
