Data-driven marketing is one of the most transformational changes that has ever occurred in digital communication.
And this is not an overstatement.
The onset of Customer Relationship Management (CRM) software has enabled companies to segment customers by characteristics such as how many orders they have placed, the nature of their orders, and whether they have ever called.
The CRM system is integrated into a software that facilitates the collection, organization, and management of the customer’s information.
But how can you exploit all this data to your benefit?
CRMs enable you to target the right consumers with your ads. This is because it removes the guesswork from media planning. This way, your message gets to the right audiences.
Pretty impressive, right? Wait, there’s more!
CRM systems add a personal touch to the existing relationship between the business and the customers.
Imagine sending dedicated campaign emails to over 1,000 customers. Each with unique content and products that relate to their buying habits and history with your company.
This is also called building customer intimacy.
There’s a reason why CRM has increasingly become a darling to many marketers. It can be integrated with other tools such as SyncApps to help marketers get valuable data, which they can then use to drive their email marketing campaign.
A CRM system has helped many businesses improve their relationship with existing customers. It has also made it a lot easier to find new customers and even win back former customers.
It is possible to treat each client as an individual rather than as a group by maintaining a repository on each customer’s profile.
Improved responsiveness and understanding among the business and the clients result in better customer service. This decreases customer agitation and builds on their loyalty to the brand. You will also benefit from the feedback you get from your valued customers.
Through CRM, you can also monitor your staff and see who is good at closing deals. You will also be alerted about the deals that exceed the expected time to close and monitor escalations.
The system will also enable you to gain access to the best ways to engage your customers. Through your CRM, you will be able to know what works and what doesn’t. You can create templates to guide your staff through complex processes.
CRM systems can also help increase your sales through better timing due to the anticipation of needs based on historical trends. Through the system, you can also highlight and suggest alternative products to your customers because you understand their specific requirements.
You can also improve your profit margins by focusing on the most profitable customers. This way, you get to deal with non-profitable clients cost effectively.
Once the business is now taking good care of its existing customers, you can shift focus and start concentrating your efforts on finding new customers and expanding your market. The more you know about your customers, the easier it is to identify new prospects and increase customer base.
A CRM system can be beneficial to both small and large businesses as long as it is implemented correctly. To achieve this, you must understand that CRM isn’t about selling. It is about marketing.
It helps you build and maintain long-term relationships by discovering how your customers want to interact with you and actively meeting their stated and unstated wants and needs.