Mailchimp vs Constant Contact: What Is The Best Choice for NetSuite Users?
Mailchimp vs Constant Contact: What Is The Best Choice for NetSuite Users?
Choosing between Mailchimp and Constant Contact for NetSuite integration? Here’s what you need to know:
- Mailchimp offers advanced automation, SMS campaigns, and detailed analytics starting at $20/month. It’s a two-way sync with NetSuite that supports eCommerce workflows like cart abandonment emails and product recommendations.
- Constant Contact focuses on simple email and social media tools for $35/month. It syncs contact lists with NetSuite but lacks advanced automation and detailed e-commerce features.
Quick Comparison
| Feature | Mailchimp | Constant Contact |
|---|---|---|
| Price | $20/month | $35/month |
| Templates | 120+ customizable | Drag-and-drop options |
| Automation | Advanced multistep workflows | Simple triggered sequences |
| SMS Marketing | Included | Bulk SMS messaging |
| Analytics | ROI tracking, heat maps, reports | Basic engagement metrics |
| NetSuite Integration | Two-way sync, custom field mapping, Webhooks | Basic list syncing, segmentation |
| Support | 24/7 email & chat | Phone & chat (6 days/week) |
For advanced workflows and e-commerce automation, Mailchimp is the better choice. For simpler email campaigns, Constant Contact may suffice. Choose based on your budget and NetSuite workflow needs.
Platform Features: Mailchimp vs Constant Contact
Mailchimp Features
Mailchimp uses AI-powered tools to streamline marketing efforts by syncing contacts, campaigns, and analytics with NetSuite. The Customer Journey Builder offers a drag-and-drop interface for creating multi-step campaigns based on specific triggers and logic.
Design & Channels:
- Over 120 customizable templates
- A/B testing for subject lines
- Send-time optimization
- Inbox preview for email testing
- SMS and MMS campaign options
- Branded link shortener
- Real-time reporting tools
- SMS automation integration
These features integrate seamlessly with NetSuite’s customer records, helping create more targeted and efficient campaigns.
Constant Contact Features
Constant Contact focuses on providing straightforward email and social media tools that connect with NetSuite’s CRM lists. The platform includes AI writing assistance for crafting emails and tools for managing social media outreach and engagement.
Key Features:
- Drag-and-drop email templates
- Basic image editing options
- Automated welcome and birthday emails
- Revenue tracking and engagement reports
- Bulk SMS messaging capabilities
- Automatically convert emails into social posts
- Manage multiple social accounts in one place
- Centralized dashboard for handling comments
These tools are designed to work seamlessly with NetSuite contacts and lists, enabling you to launch campaigns quickly.
Feature Comparison
- Automation: Mailchimp provides advanced branching logic and over 100 pre-built automations, while Constant Contact offers simpler triggered series.
- Analytics: Mailchimp includes cross-channel ROI tracking, heat maps, and custom reports. Constant Contact focuses on standard engagement metrics and revenue reporting.
- Support: Mailchimp offers 24/7 email and chat support, plus personalized onboarding. Constant Contact provides phone and chat support six days a week, along with a resource library.
Next, we’ll explore how these platforms integrate with NetSuite to simplify workflows and synchronize customer data.
Constant Contact Vs Mailchimp (And The Winner Is…?)
NetSuite Integration Options
Let’s examine how each platform integrates with NetSuite to address various workflow requirements.
Mailchimp Integration with NetSuite
Mailchimp’s integration with NetSuite allows for two-way syncing of customers, companies, contacts, prospects, and leads. It also supports custom field mapping and automates tasks like cart abandonment emails and product recommendations. Dealing with 1000s of NetSuite clients over the past 15+ years at Cazoomi, a best practice is to budget about an hour for setup as you will need first to set up TBA for the integration.
Constant Contact Integration with NetSuite
Constant Contact’s connector syncs pretty much the same things as Mailchimp does with NetSuite, using NetSuite’s famous Saved Searches. The most significant difference is that Constant Contact does not have webhooks that update existing records in NetSuite, unlike Mailchimp, which has this feature today, and SyncApps supports.
Pricing for both integrations includes a 28-day trial, followed by a free plan, and then $49.99 per month, with additional higher-tiered plans available depending on the features you need.
Integration Comparison
Mailchimp stands out with two-way syncing, advanced field mapping, and automation for e-commerce workflows. On the other hand, Constant Contact focuses on basic contact list syncing, with no Webhooks features. If your workflows rely on e-commerce or real-time email automation, Mailchimp offers greater capability. For simpler needs, such as basic list syncing, newsletters, and simple eCommerce, Constant Contact may be sufficient.
These differences can affect how well your campaigns and data align within NetSuite, so choose based on your operational needs.
Business Examples and Applications
Now that we’ve covered integration options, let’s examine the specific ways NetSuite can be utilized with each platform.
Mailchimp and NetSuite
A retail business significantly reduced cart abandonment by 50% by using Mailchimp’s two-way sync to send abandoned-cart emails. This example highlights how the integration can enhance customer engagement.
Constant Contact and NetSuite
A service company improved its customer communication by automating lead follow-ups in NetSuite. They utilized Constant Contact’s workflows, including welcome and birthday emails, to create a smoother process.
Platform Selection Guide
After reviewing features and integrations, use these criteria to determine the best platform for your NetSuite workflows.
Key Differences
Compare these aspects to align platform capabilities with your business needs:
- Automation Features: Complex multistep workflows vs. simple triggered sequences
- SMS Marketing: Built-in automation vs. standalone campaigns
- Analytics Tools: Real-time ROI tracking with AI insights vs. basic engagement metrics
- Customer Support: 24/7 email and chat vs. six-day availability
- NetSuite Integration: Full two-way data sync vs. basic list updates
Selection Criteria for NetSuite Users
Budget and Workflow Demands
Mailchimp offers advanced multistep workflows at a competitive entry price, making it a good choice for scalable operations. For smaller budgets or simpler campaigns, Constant Contact may be a more suitable option.
Technical Goals
Maximize inbox placement (Mailchimp: 81%) and leverage personalized onboarding to fine-tune your NetSuite setup. High inbox placement is crucial for CRM-triggered campaigns and automation success.
Integration Features
Evaluate these elements for seamless NetSuite integration:
- Data Sync: Full two-way synchronization vs. basic list updates
- Reporting: Detailed insights within ERP and CRM modules
- Campaign Automation: Visual workflow builders vs. simple sequences
- Support Options: Dedicated onboarding vs. standard help resources
Choose a platform that complements your current NetSuite workflows and aligns with your business goals. Look for features that improve your processes today while supporting future growth.
FAQs
What e-commerce features make Mailchimp a strong choice for NetSuite users?
Mailchimp provides a range of e-commerce-focused features that can enhance email marketing for NetSuite users. These include AI-powered insights to optimize campaigns, automation tools for transactional emails, and advanced reporting to track performance effectively.
Additionally, Mailchimp excels in audience management, enabling businesses to segment and target their customers with greater precision. Its seamless integration with leading e-commerce platforms makes it a versatile solution for streamlining workflows and driving sales within a NetSuite environment.×
Which platform is better for my business: Mailchimp’s advanced automation or Constant Contact’s simpler tools?
Choosing between Mailchimp and Constant Contact depends on your business needs and email marketing expertise. If your team requires advanced features like automation, detailed analytics, and A/B testing, Mailchimp is a great choice for more experienced marketers. On the other hand, Constant Contact is ideal for beginners or small teams looking for user-friendly tools, ready-to-use templates, and reliable phone support.
Evaluate your goals, technical skills, and the level of support you need to decide which platform aligns best with your email marketing strategy.
How can NetSuite users integrate Mailchimp or Constant Contact, and are there any additional costs to consider?
Integrating Mailchimp or Constant Contact with NetSuite is straightforward using dedicated integration tools like SyncApps and Celigo, designed for seamless compatibility. These integrations enable features like two-way synchronization of customer data, custom fields, and automated email workflows, such as cart abandonment reminders or personalized product recommendations.
While these tools often come with free trials, ongoing use typically requires a subscription, which may vary depending on the provider and chosen plan. Additionally, some providers may recommend purchasing support hours for setup assistance to ensure a smooth installation process. Make sure to review all associated costs, including potential add-ons, to avoid unexpected expenses.
SyncApps is the only platform designed to be self-onboarding and straightforward to use, with enterprise-level features at a price point that makes sense. We also provide 24/7 support on all plans.
You be the judge. Try SyncApps out.
