With all the competition in today’s market, it’s important to know how to keep customers interested. Different ways of retaining interest work for different types of companies, but one of the best ways is email marketing. This form of marketing can have high success rates and can offer a lucrative return on investment. However, it’s not enough to just send out generic emails once a week. There’s no one-size-fits-all approach to email marketing, and it’s not uncommon to have trouble getting recipients to even open your emails. Don’t despair if this is happening to you – try these 5 simple ways to increase your email open rates and watch your business thrive.
Segment your email list
When your recipients signed up for your emails, or when they used a service of yours, you likely collected some sort of data. Based on this data, you can start tailoring your emails to different groups of customers or clients. This way, you can offer your recipients something they actually need or want. What you suggest to them might depend on age, sex, relationship status, or income level. You could offer special deals or discounts, among other offers. If you haven’t collected data yet, start now. Questions you might ask potential clients will depend on what you’re offering. You should also keep your lists fresh. There’s no point in emailing people who have changed their email addresses, so ensure you have a way to keep them updated.
Change who the email is coming from
Customers are used to receiving emails from businesses. Make yours more intriguing by sending them from a person rather than your business name. Whether they realize it or not, people feel more connected to businesses if there’s a more human element involved in their communication.
You might also like to personalize your emails a little more. People like to hear – and read – their own names. They may feel more favorably about your email and subsequently your business if you address them by name.
Avoid spam filters
Your emails obviously aren’t spam, so why are they ending up in your recipients’ spam folders? Well, it’s possible that you’re using words that spammers often use. Because of this, your emails are being incorrectly tagged as nuisances. There are tools you can use to check if you’re a blacklisted sender. In the meantime, don’t overdo it with generic four-letter words like free, cash, and save. Which leads us to the next tip, which is…
Choose a good subject line and write amazing content
The subject line is one of the keys to high open rates. If your recipients aren’t interested in the topic of your emails, they won’t give them a second glance. Intrigue them without being pushy. Once they’ve opened your email – based on the subject line – you’ll need to keep them interested. This requires writing and sending great content. If a recipient knows they can expect interesting and relevant content from you, they’ll be more likely to open subsequent emails. Hiring a talented writer or another content creator can be a simple way to ensure useful, well-written emails.
Focus on timing
Timing is a crucial part of your campaign’s success. While no one set time will ensure success, some days and hours give better results than others. Here, you might like to look again at the way you’ve grouped your list. Depending on your recipients’ lifestyles, they will be more likely to open emails on certain days. If you’re sending out event-oriented emails, time them for 3-5 days beforehand. This will give your recipients time to plan for, and ideally attend, your event.
About the Author
Cloe Matheson is a creative writer from the beautiful city of Dunedin, New Zealand. When she’s not writing articles for websites like Working In NZ and her blog, Cloe loves spending time traveling and ticking off countries on her bucket list.<
