So, you finally succumbed to pressure from your marketing team to start using webinars as a marketing tool. This is great.
But there’s one challenge that’s been giving you sleepless nights.
Your registrations and subscriptions are not growing. They did at first, but not anymore!
You see, a webinar is a great marketing tool that is used all over the world. The most amazing feature of this live, online meeting or presentation is its interactivity. A live webinar gives your registrants the opportunity to ask you questions. Consequently, it gives you the opportunity to showcase your expertise.
Thus, it’s no wonder that over 60 percent of marketers are now using webinars as part of their strategy to deliver B2B content marketing, according to a report.
So, to help you get the best out of this tool, here are our top five tips for webinars that will drive registrations and subscriptions.
Always Provide Helpful Content
The key to a successful webinar is content. Clients enjoy hands-on lessons that offer them useful knowledge. You cannot put up a webinar simply because it is popular. Rather, you should take your time to evaluate your goals and determine the needs of your clients.
What is your goal with the webinar: is it to promote a particular product or service? Do you want to use the webinar to reposition your brand image as a leading expert in the field? Answering these questions is the first step to determining what will be included in the webinar.
Webinars that have useful content can attain a conversion rate of at least 19 percent. Furthermore, 51 percent of the people who land on your webinar are likely to become your customers in the future.
Use the Right Software
A successful webinar requires a great webinar hosting provider. The most popular so far are Zoom the GoToWebinar. This software allows you to host a webinar easily, even if you aren’t exceptionally technically-inclined.
The software also has a variety of templates for you to choose from for your webinar design. Alternatively, the Zoho meeting software is another great tool for hosting webinars.
With the right software, you can customize the registration, engage hundreds of attendees, and even promote your webinars. Great software makes it easy for you to track registration and manage follow-up with potential clients.
Customize Your Landing Page
A landing page is critical as it is the first platform that will be viewed by potential customers. This page is your chance to convince your customers that your webinar is useful.
You have to develop an enticing headline for your landing page to get your viewers not just to watch your webinar but to keep coming back for more.
Also, you have to develop content that creates a sense of urgency and highlights the benefits of registering and attending the webinar.
Always Plan Ahead
A successful webinar requires effective planning way before putting up your landing page. You must consider each step and its value towards accomplishing your goals.
If your goal, for example, is to generate leads, then you need to consider how you will brand yourself. You need to convince your attendees that you are the absolute authority in your field. Your landing page, your social media ads, your newsletter – all of them have to say it. And, of course, the content you deliver has to live up to this promise.
Once you begin getting some people to sign up, you should ensure your content is relevant. This will require you to plan your content accordingly. The temptation to promote your services and products may be strong, but keep in mind that your webinar should be 90% useful content and 10% self-promotion.
Webinars are cost-effective, convenient, and they can convert like mad, but only if your subscriptions and registrations grow as they are intended.
Use these tips and mix them up with these webinar best practices and statistics and watch your number grow.