Brand loyalty – any self-respecting business always hopes to gain this from their customers. It’s every brand’s goal to be recognized for something positive, whether it’s for quality service or exceptional product functionality.
Here at SyncApps, we want our subscribers to trust our services, and we want them to use all of the integrations available to them to their fullest potential. But what if there’s a feature we haven’t implemented yet, and our subscribers want us to develop such a feature because they need it? That’s where brand loyalty comes in, and this is how we do it.
Meet Carrie.
Carrie uses SyncApps for marketing automation – specifically, HubSpot and SugarCRM integrations. By Carrie’s own account, she prefers SyncApps because “it is obvious when there is a syncing error” that has occurred during an integration.
See, Carrie uses SyncApps to update and maintain contact lists in HubSpot based on fields from SugarCRM. She’s tried to integrate data from the two platforms using competitor integration platforms, but they weren’t up to snuff for her needs.
Some platforms operate under the impression that having no errors means better subscriber loyalty. We at SyncApps don’t think like that. In providing an integration that immediately lets the subscriber know when there’s an error that has occurred, we establish a strong sense of transparency – which earns the trust of our subscribers. We don’t hide data migration or syncing errors; we drag them forward so that they can be corrected immediately.
Carrie prefers SyncApps for our transparency. With transparency, we update our subscribers in real-time when things work, and especially when they don’t work, so that we can immediately address the problem.
Through coordinating with Carrie, we identified an integration option that we could update SyncApps with – a win for Carrie, who wants to use it, for our team, who wants to improve the integration platform, and all of the subscribers who may want to try a new feature out for their own integrations. It’s a triple-win for everyone.
In being transparent, we get to identify new functionalities we could add to SyncApps, as well as collaborating with our subscribers so we can fully provide for their integration needs.
Transparency inspires trust, and trust creates a fruitful relationship. This is why Carrie, and so many other subscribers like her, believe in SyncApps.
We don’t just provide an iPaaS – we provide real world results. So do like Carrie has done and sign up for a SyncApps account today!
