Qsource is a Nonprofit healthcare provider situated across the United States, and they work for government agencies, managed care contractors, physicians, hospitals, nursing homes, home health agencies, and many other healthcare professionals virtually.
Providing healthcare services for nursing needs is the single biggest focus for the Qsource team, especially during the time of the pandemic.
To provide superior quality of healthcare service while staying on top of their marketing and delivering on key government contracts.
Replacing Pardot which is expensive and needs a dedicated resource on staff with Constant Contact is a key driver.
Qsource uses Salesforce for its contact management and chose Constant Contact for its marketing automation efforts.
With the two systems, Salesforce only looks for demographic data for contacts and Constant Contact for catching all our campaigns and emails.
Through Salesforce and Constant Contact Automation, they now have the ability to combine all their data and keep track of all the results and touchpoints in every facility.
Like a lot of Nonprofit Organizations, Qsource chose SyncApps, a powerful automation software for seamlessly integrating it’s large volumes of data.
Some highlights of what they can do today:
For a Government funded institution, Ann’s team competes to submit bids, and their cost structure is a big challenge. Automation with SyncApps gives them the solution that work for both the two platforms that won’t affect their costs and, at the same time, save tons of time using the workflow of their teams.
Qsource, using Constant Contact for Salesforce integration, can now automate their Salesforce Campaigns to a constantly changing member’s list in Constant Contact. By doing so, they can update their facility members accurately since all opt-outs are automatically managed by integration.
Syncing marketing metrics from Salesforce to Constant Contact empowers Qsource to sync opens, clicks, bounces, URLs clicked, and Campaign Member statuses to avoid clutter in Salesforce and also create a task for the send events from Constant Contact.
This automation of marketing metrics back to Salesforce gives them a robust visualization of marketing results, placing into action internal processes for more improvements and gaining more healthcare leads.
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