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Connect Salesforce and ActiveCampaign

By integrating ActiveCampaign with Salesforce, you can efficiently arrange your data into Lists and Tags and utilize Custom Field Mapping. Additionally, you can automatically access marketing metrics in Salesforce to enhance your campaign optimization. It's worth noting that Person Accounts are also supported in Salesforce.

Connecting apps Connected and ready to sync
Salesforce
ActiveCampaign
Watch overview
  • Under 10 minutes to set up
  • Every feature in one plan
  • No developers required
Built for real workflows

What you can do with Salesforce + ActiveCampaign

Choose the automations your team needs now, then add more as your workflow grows.

Sync Accounts (even Person Accounts), Contacts, and Leads to ActiveCampaign List(s) or Tag(s).
Salesforce Sandbox supported.
Nonprofit Accelerator (NPA) by Idlewild supported.
Sync Accounts (even Person Accounts), Contacts, and Leads to ActiveCampaign List(s), Tag(s), or Both.
Sync your favorite Salesforce reports using SyncApps Filter and Segmentation feature.
Sync Campaigns from ActiveCampaign to Salesforce.
Add Contacts, Leads, or Accounts (even Person Accounts), to new or existing Campaigns as Campaign Members.
Sync and remove deleted records from CRM to ActiveCampaign.
Easily select which Salesforce Object Type, a term for Contacts, Leads, or Accounts (even Person Accounts) to be created when a new subscriber is in ActiveCampaign.
Select specific List Views or Salesforce Campaign Record Types to sync to ActiveCampaign List(s), Tag(s), or Both.
Filter and sync only those records that meet specific criteria from CRM or vice-versa.
Salesforce Custom Checkbox to ActiveCampaign List(s), Tag(s), or Both segmentation feature.
Create and update new Contacts and Leads via ActiveCampaign, or CRM.
Opt-outs are managed automatically between Salesforce and ActiveCampaign.
Field mapping between both systems, including custom fields and standard ones.
Salesforce Opportunity fields are mappable.
Update Salesforce existing records from ActiveCampaign contact update forms.
Salesforce always takes higher precedence over ActiveCampaign as the system of record. Any CRM record changes in Salesforce will always be synced to ActiveCampaign.
Data is synced from ActiveCampaign only if the email address doesn't exist in CRM during syncing or you are using the ActiveCampaign Update Profile Form to update existing records with field updates from ActiveCampaign. (Field Mapping required).
A guided Set Up

From connected apps to an active sync

Follow five focused steps. Most teams complete their first Set Up in less than 10 minutes.

  1. 01

    Connect Salesforce

    Authenticate your account and confirm the records available to SyncApps.

    1–2 min
  2. 02

    Connect ActiveCampaign and choose automations

    Turn on Full Sync and the other features that match your use case.

    1–2 min
  3. 03

    Map your fields

    Match the data fields that should stay aligned across both systems.

    2 min
  4. 04

    Filter and segment

    Define which records move and how audiences become groups or tags.

    15 sec
  5. 05

    Set the schedule

    Choose when the sync runs, then let SyncApps keep the workflow moving.

    Done
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Customer stories

What changed after teams connected their apps

25K+subscribers across the globe

Ready when you are

Connect Salesforce + ActiveCampaign today.

Start with a 28-day free trial. No credit card required.