3 Ways for Your Small Business to Save Time on Data Management

  • October 22, 2018|
  • 4 minute read

Data management is crucial for every business whether small or big.

Aside from legal issues that can appear from mishandling data, business information can be used to set profitable priorities.

Luckily, technology can save the day (if used properly, of course).

If you are running a small company, it’s worth noting that its growth requires multifaceted systems of data management to store, control, analyze, and protect crucial information.

Research shows that every organization should be aware of its strengths and weaknesses to acquire a competitive advantage. This is where data comes into play.

Efficient data management approaches help to identify production capabilities and problems that are likely to be encountered.

However, the most common objection regarding data is, ironically, that we have too much of it. Marketers and business owners are swimming in data silos, desperately trying to make the time to interpret it and translate it into actionable insights.

If this sounds like you, read on. We have come up with a few ways to help you save time and use data to gain competitive advantages at the same time.

1. Automation

Traditional methods of data management can result in various challenges. For example, business information can easily be deleted or tampered with.

Data automation can be used to minimize these challenges. It uses pre-set and repeated approaches to collect, process, store, and share data.

Data automation platforms focus on developing well-defined and flexible platforms of information management that keep up with technological changes. Employees do not have to wait for a chain of command to get feedback when they can simply use cloud-based services to access the information. Human errors are also minimized significantly.

2. Data Integration

Integration is a common tool used for maximizing efficiency. Cazoomi offers various integration services to sync various data systems. It is possible to integrate your data across different applications. Data integration provides easy access to selected parties.

Even more, data integration helps minimize complexity for easy navigation. A lot of time is spent by users trying to understand how various app interfaces operate. Integration provides a streamlined platform for easy and fast delivery of information to any system.

It is also possible to combine data from various repositories rather than doing it from scratch for every application. For instance, you can merge and corroborate data between Salesforce and Constant Contact or Salesforce and MailChimp.

3. De-cluttering

Data management for businesses can be overwhelming if you do not understand what you need. The first step of de-cluttering and simplifying it is to identify what you need to keep and what you need to discard.

An efficient system is easy to operate when you only have the relevant information. Make use of your legal and IT teams to de-clutter. Alternatively, you can ask every departmental head to champion to the process.

When you have clear goals, it becomes easy to understand what the company’s data needs are. You can then proceed to select the best implementation tools. This approach should make it easy to retrieve any information required for business analytics with ease. Retrieving information can be tedious and time-consuming especially if you need to search for it across apps.

De-cluttering also helps to create data awareness. You get to know what applications are used as sharing platforms and the individuals that can access each of them.


All business data has value. This is why it is so important for companies to know the value of their information while selecting a data management plan. It will not only help in storing and protecting the information but give your business a competitive advantage. The tools and software used for data management systems can help increase sales and boost growth.

Need help picking those tools? We are here for you.