When the pandemic hit economies around the world, and when lockdowns and movement restrictions became the order of the day, almost all businesses shifted their focus to online operations with the hope of staying afloat.
The implications of such challenges are far-reaching. Most economies around the world are powered by businesses – both big and small.
That’s why most of these companies could not afford to remain closed even for a second. The repercussions could be dire – not just to the owners but also to the people who depend on them, directly and indirectly.
Faced with such a global challenge, going digital was a natural reaction for most businesses.
And by doing so, this happened:
- By March 31, the U.S. online consumers spent over $140 billion compared to $127.89 billion for the same period last year.
- Digital revenue in April far outpaced previous years and previous months with online traffic surging 30 percent year-on-year and 15 percent month-on-month. Wait, it gets even better!
- Conversion rates for businesses that adopted a digital approach shot up 22 percent year-on-year and 18 percent month-on-month.
- On its part, social media, which was mostly used to reach out to customers who were holed up in their homes also delivered big time, bringing 89 percent more traffic to retail sites compared to April 2019.
Why? As mentioned earlier, amid lockdowns, movement restrictions, and closures, eCommerce remained the only viable option for most businesses.
But just having an online presence in the form of a website or a digital marketplace is still not enough.
To reach your audience digitally, you must have all the right tools to navigate the digital marketplace.
You see, the eCommerce industry – whether B2B or B2C – is not just about selling. You need to make sure your lead and conversion game is on point.
That is why most eCommerce companies turn to SyncApps by Cazoomi for their iPaaS needs. SyncApps has been helping many businesses effectively manage their data and, in turn, enable them to enhance their digital operations.
SyncApps helps eCommerce companies integrate two or more software solutions for easy management. What does that mean exactly?
First of all, it means no more switching back and forth between Salesforce and Mailchimp or Constant Contact and NetSuite eCommerce, for instance. A unified dashboard with unified insights can make any business easier, even the direst of times.
But that’s just the beginning. Take a look at how and why eCommerce companies choose Cazoomi.
4 Compelling Reasons Why eCommerce Businesses Choose SyncApps by Cazoomi as Their Go-To Integration Solution
So, let’s look at some of the critical reasons why serious eCommerce businesses prefer partnering with SyncApps by Cazoomi to power their digital marketing efforts and what you could be missing out on.
- Affordable and flexible pricing
First off, there is absolutely no need to overpay for iPaaS services. Why? Because we have an affordable solution for every industry. Our pricing plans are tailor-made to match not just your budget but also your needs.
In fact, we even have 100% free plans — ideal for companies that are just getting started.
And guess what? You don’t have to commit straight away. We would like you to first get a feel of what our integration is all about and how it can help your eCommerce business. Then, if you are satisfied, you can sign on and continue enjoying the benefits.
You can also change the rate of your integration as you grow. The pricing is flexible and adapts to your needs. So, go on. Sign up for your FREE TRIAL now!
- Over 150+ integrations you can choose from
Can you imagine having more than 150 integrations at your disposal? You don’t have to!
With so many options, you can quickly and easily integrate different departments, like marketing, financial, support, and many others, and have them operating seamlessly.
SyncApps has different integrations for all software solutions, including Salesforce, NetSuite, 365, and many others.
- Custom integrations just for you
SyncApps knows that every company is unique and has specific needs; there is no one solution for all.
That is why we have made it our business to customize integrations that are tailor-made for each industry.
We have industry-specific integrations that you can modify according to your company’s needs and niche.
- Resources hub that sets you apart
We are not just about selling integration solutions. We also help businesses access valuable intel on emerging trends and technologies that they can, in turn, use to grow.
That’s why we put so much effort into researching and publishing fresh, quality content that’s related to your industry integration on a weekly basis.
You can find in-depth articles with tips, ready-to-use templates, and resources to help you with your integration needs.
For instance, like this eCommerce hub, find the top integrations plus a whitepaper to level up your marketing- all 100% free.
This is just the tip of the iceberg. Check out more for yourself, sign up for FREE (no credit card number needed!).
Top Integration Solutions for eCommerce
Now that you know why eCommerce companies use SyncApps by Cazoomi, care to see how they do it?
Here are some highlights from the top integrations preferred by eCommerce businesses:
This is one of the most popular integration solutions in our stable. It allows you to engage your clients and prospective clients with Constant Contact connected to Volusion eCommerce. You can follow the steps on this page to get the integration.
Its features include:
- Syncing Volusion customers to Constant Contacts list
- Syncing and segmenting Volusion customers to list based on who purchased a specific product
- Opt-outs are automatically synced from Constant Contact to Volusion. This only applies to Volusion customers who have email subscriptions. If a contact is unsubscribed from the Constant Contacts list, the email subscriber checkbox in Volusion will get unchecked.
- Contact changes in Volusion will be synced to the Constant Contacts list.
You and your team can manage data integration and migration easily through the Unlimited Team Members feature. There is also a reports page that helps you keep track of what is going on in your organization. You can share these reports between your in-house or remote teams for better management.
Sweet Lola, one of our eCommerce subscribers, uses the features above to take email marketing to a whole new level. With SyncApps by Cazoomi, they can offer personalized campaigns and offers — exactly what eCommerce customers need right now.
Watch our detailed video with instructions here:
NetSuite and Mailchimp are the top preferences for eCommerce companies. They are compelling solutions on their own, but when you bring them together, they become a sales and marketing powerhouse.
Here’s a quick overview of what you can do effortlessly:
- Sync NetSuite contacts and leads to Mailchimp audiences
- Create better-targeted marketing campaigns by using NetSuite contact and customer subscriptions to reach different audiences.
- Get bidirectional integration support for Mailchimp groups to NetSuite CRM checkboxes for easier Group management in Mailchimp. It also supports NetSuite Subscriptions to Mailchimp’s audiences.
- Opt-outs are managed automatically by default with the ability to override opt-out settings.
- Create automated campaigns for birthdays and anniversariesm
The integration feature most of our users rave about is the Abandoned Cart Prospects synced from NetSuite to Mailchimp audiences. Here is how it works:
From NetSuite, you go to the customer search and use a filter. You pick the date the last item was added — it can be two days or more.
Abandoned carts from clients that have signed in are added to the “abandoned carts” search after the set number of days, e.g., two days.
When you sync the list again, they will get added to the Mailchimp Segment “Abandoned Cart,” which will immediately trigger an email sent to the customer, reminding them to finish their purchase.
Would you like to watch the instruction video instead? We’ve got you covered:
In the meantime, here’s an inspiring story from one of the SyncApps by Cazoomi customers: Murray’s Cheese had grown into a food destination, and they needed a solution to help them manage their business and one that will help keep their customers informed through emails.
They used NetSuite to manage their core businesses and Mailchimp to manage mailing lists, newsletters, and automated campaigns. SyncApps helped them to integrate NetSuite and Mailchimp, and it helped them achieve their marketing campaigns with ease.
It also helped them to build customer relationships, view contacts, or leads and manage their opt-outs, all through SyncApps.
While these two are just a few of the top integrations for eCommerce by SyncApps, there are many more to choose from. Once you identify your eCommerce needs, let us help you pick the right integration solution that will enable you to scale up your digital store without spending a fortune.