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How to Generate More Leads with the Drip + NetSuite Integration
  • April 14, 2019|
  • 4 minute read
How to Generate more Leads with the Drip

The question of how to generate more leads is one keeps many entrepreneurs and marketers awake at night. If you are among them, keep reading. We’ve got some good news for you!

First, let’s make one thing clear: a lead isn’t just an email address. A lead is a person that you know a thing or two about. And, more importantly, a lead is a person that is likely to become your client in the future.

Now here’s the challenge: how can you find those rare gems? How can you get to know someone’s preferences before ever having a conversation with them?

Our suggestion: through the NetSuite and Drip integration.

The NetSuite + Drip Solution – the Basics


NetSuite is a business management software solution that helps you manage your organization’s data. This software offers ERP (Enterprise Resource Planning), CRM (Customer Relationship Management), and other advanced features in a single dashboard.

NetSuite is a scalable, cloud-based solution. As a result, this software can easily suit any business format, whether it is a nonprofit, mid-sized company, a family-run one, or a start-up. It helps you achieve transparency and efficiency in your organization’s processes.

With this software, you are able to quickly check your customer data or information about your human capital — all at the touch of a button.


Drip, on the other hand, is a marketing automation platform designed to help you achieve your marketing goals. This software simplifies online marketing. It allows you to manage your contacts and to get email targeting done right.

Drip features include marketing automation, customer contact records, and personalization tools that help you customize your customers’ experience.

Drip is easy to use. Whether you are a newbie or an experienced marketer, you will find it to be an amazing solution for all your marketing data. You just need to pair it with the right integration partner and BOOM!, your lead generation efforts get that much-needed boost!

The NetSuite + Drip Integration – All You Need to Know

netsuite and drip integration

The integration of NetSuite and Drip allows you to make the most out of these amazing software. This means having the flexibility of NetSuite in managing your organization’s processes and the efficiency of Drip for all your marketing needs.

This integration is great for businesses as it:

  • Ensures consistent data and timely data delivery. The two solutions offer a fully automated business platform. This helps you get data and insights on sales, stock delivery, new customer purchases, and more in a fast and efficient way.
  • Helps you become more efficient. With NetSuite to Drip integration, you no longer need to have separate spreadsheets scattered in different folders. With the right configuration and customization features, your data is gathered and categorized automatically. As a result, there is little risk of human error.
  • Makes the transformation from old-school management to online business operations simpler.

The NetSuite and Drip integration helps you generate more leads. Remember what I was saying earlier about leads being more than email addresses? With this integration, you get insights into what your potential clients want or need. In other words, you get valuable insights into client demographics, browsing behavior, buying patterns, and more.

Plus, you get to understand your customers better through the relevant data obtained via this integration. As a result, you will be able to generate more leads through the development of personalized emails, content-rich social media messages, and quality content on your webpage.

Briefly put, the integration of NetSuite and Drip makes customer targeting easy. It allows you to customer segmentation on autopilot. You also get to distinguish between your inactive customers and your active ones.

Need to know more about what the NetSuite and Drip integration can do? Great – it’s one of our favorite topics of conversation. Reach out to us and we’ll be happy to help you with tips and tricks for your specific integration needs.

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