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There is no limit to the things you can create with the Mailchimp for Salesforce integration! Better campaigns, unparalleled insights, bidirectional data flows, cooperation between departments -- all these and many others are just a click away.
Salesforce Edition must have API enabled to use integration and support "Built on Salesforce" software: PatronManager, Raiser's Edge, Apto, Propertybase, and Navatar. Nonprofit Success Pack™ (NPSP) is also supported.
Salesforce Sandbox supported.
Sync Accounts (even Person Accounts), Contacts, and Leads to Mailchimp Audience(s) and Group(s) or Tag(s).
Sync your favorite Salesforce reports using SyncApps Filter and Segmentation feature.
Mailchimp Contact Rating is seamlessly integrated back into Salesforce records.
Add Contacts, Leads, or Accounts to new or existing Campaigns as Campaign Members.
Utilize the Multiple Group Category feature in Mailchimp to integrate a segment from Salesforce to the correct Mailchimp Group Category and Mailchimp Group under each.
Sync and remove deleted records from CRM to Mailchimp.
Connect multiple CRM instances to Mailchimp Accounts and vice versa for easy Franchise management and locations.
Easily select which Salesforce Object Type, a term for Contacts, Leads or Accounts, or Person Accounts to be created when a new subscriber is in Mailchimp.
Quickly select specific List Views or Salesforce Campaign Record Types to sync to Mailchimp Audience(s), Group(s), or Tag(s).
Filter and sync only those records that meet specific criteria from CRM or vice-versa.
Salesforce Custom Checkbox to Mailchimp Audience(s)/Group(s) segmentation feature.
Integrate Audience(s) and Group(s) membership automatically from Mailchimp to CRM.
Integration any Multiselect field in Salesforce to Mailchimp Groups and Tags.
Create and update new Contacts and Leads via Mailchimp or Salesforce.
Mailchimp unsubscribes are managed automatically between the Salesforce Email Opt Out field by default and can override opt-out settings. (Custom Opt-Outs supported via Field Mapping)
Bidirectional field mapping between both systems. Salesforce Opportunity fields are mappable.
Sync all or just specific Salesforce Campaigns and Campaign Responses from Mailchimp.
Bring back only records with opens, clicks, or bounce activity to allow lead nurturing in CRM and what they clicked on in your drip marketing campaigns.
Retrieve Email Campaigns in Mailchimp and create an Activity for each Campaign Response.
Sync clicked URLs from Email Campaigns back to Salesforce.
Trigger Mailchimp Autoresponders from Salesforce field updates.
Sync and map hard bounces to a Salesforce custom field.
Sync custom fields in Salesforce to tags in Mailchimp.
Update Salesforce from Mailchimp contact update forms.
Salesforce always takes higher precedence over Mailchimp as the system of record. Any CRM record changes in Salesforce will always be synced to Mailchimp.
Data is synced from Mailchimp only if the email address doesn't exist in CRM at the time of syncing or you are using the Mailchimp Update Profile Form to update existing records with field updates from Mailchimp. (Field Mapping required)
