Hurricane Island Outward Bound
Fostering diversity and inclusivity to build a more compassionate and resilient world.
Background
Hurricane Island Outward Bound (HIOBS) is a nonprofit educational organization that offers challenging outdoor expeditions for people of all ages and backgrounds. These expeditions inspire self-discovery, compassion, and leadership. The organization’s programs help participants step outside their comfort zones and realize they are capable of more than they ever imagined.
Opportunity
Their mission is to help build a more compassionate and resilient world by fostering diversity and inclusivity.
A big part of this mission is using Salesforce’s NPSP or the Nonprofit Success Pack solution which is highly customizable and needs a dedicated resource on staff with Mailchimp is a key driver.
Challenges
Hurricane Island Outward Bound School relies on digital marketing to ensure smooth and accurate communication with its alumni and supporters. Today, this means many disparate platforms, typically managed by a small team.
“As the Marketing Director at Hurricane Island Outward Bound School, I am responsible for overseeing all external communications, including email, social media, and our website. These communications vary depending upon the area of the organization we’re supporting and the specific audience.”
— Kim Ratner, Marketing Director
It’s a lot to handle, and things fall through the cracks quite often, especially when you communicate with the same stakeholders via multiple platforms, like email, SMS, or phone.
Solution
Like a lot of Nonprofit Organizations, HIOBS chose SyncApps, a powerful automation software to streamline its efforts and ensure that its data is accurate across Mailchimp and Salesforce. .
The Specific features they use today:
- Custom Unsubscribe to keep their list compliant and squeaky clean.
- Salesforce Campaigns with Record Types to Mailchimp Groups so they can target prospects and other stakeholders with timely messages. The automated migration from Salesforce to Mailchimp ensures that they never miss a ready-to-convert lead.
- Marketing Metrics back to NPSP for comprehensive reports that give them a 360-degree view of their marketing efforts.
- Mailchimp Hard Bounce Field Mapping so they always know if they need to find another channel to contact a stakeholder.
- Sync on specific days so their data is always accurate and up-to-date, especially on key days, like the days they launch a new campaign, for instance.
“Where we were once using numerous programs and processes to facilitate these connections, SyncApps has allowed us to efficiently consolidate and streamline our data synchronization between Salesforce and MailChimp. Faced with a tight marketing budget, must choose among several marketing programs by evaluating their past performance and further potential and SyncApps helps us do just that.
The platform has a user-friendly interface that allows even non-tech-savvy users to utilize it, and we have been impressed with the reliable data transfer, error-handling, and immediate sync options that allow us to pivot as needed and support our ever-changing communications needs.”
— Kim Ratner, Marketing Director
HIOBS likes that they can sync things in real-time as needed. This creates flexibility and allows them to support time-sensitive projects. They also like knowing that the automation is happening without them having to think about it or manually do something.
Hurricane Island Outward Bound School, a nonprofit educational organization, uses Mailchimp for Salesforce integration to automate their Salesforce Campaigns to a constantly changing member’s audience in Mailchimp. This automation ensures that their facility members are updated accurately since all opt-outs are automatically managed by the integration.
At Hurricane Island Outward Bound School, the Marketing Director, oversees all external communications, including email, social media, and our website. These communications are tailored to different parts of the organization and specific audiences.
Accurate data is crucial for effectively communicating with these key audiences. That’s why integrating email lists with our CRM through SyncApps is so important according to the staff. This integration ensures that their information is always up-to-date, and allows them to track all communication and outreach within the contact record in Salesforce.
Key Outcomes
- Access up-to-date information about all leads on all platforms 24/7.
- Easily track all communication and outreach within the contact record in your CRM.
- Better support for time-sensitive projects with real-time sync.
- Save 5+ hours every week by not having to import data manually and triple-check its accuracy.
- Nonprofits can save money with the SyncApps discount: 25% off for all yearly plans! They understand that nonprofits are very cost-sensitive, so the did their best to support us.
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