Kitchen Table Advisors

By Angie Abratiguin in Subscriber Stories Subscriber Stories | 4 minute read

Kitchen Table Advisors is a nonprofit with a mission that concerns us all: improving the food system. In other words, if you care, even a little bit, about what you eat, you’ll agree with us: we need more initiatives that empower farmers to create environmental and societal change.

Background

Kitchen Table Advisors is a nonprofit with a mission that concerns us all: improving the food system. In other words, if you care, even a little bit, about what you eat, you’ll agree with us: we need more initiatives that empower farmers to create environmental and societal change.

Kitchen Table Advisors does exactly that — it helps farmers in a few key areas where they lack expertise: business, relationship building, and human resources. Most small farmers don’t survive past year 5. This is why Kitchen Table Advisors’ mission is so important: we need more environmentally-friendly farming.

Opportunity

As a nonprofit organization in such an important industry, Kitchen Table Advisors needs to reach as many farmers as possible. Their events, training, and consulting programs can help thousands of farmers in the US alone.

To do this, they need a robust communication system where personalization is easy and seamless.

Challenges

You may think of farming as one unitary industry, but the truth is there are so many differences between farming companies and farming activities in general that they might as well be in completely different industries.

The types of crops, the soil, the climate, the type of agriculture — these are just a few factors that influence how a farmer does business. A soy field in Northern California needs a completely different approach than a vineyard in Southern California.

Kitchen Table Advisors knows this all too well. They rely on Mailchimp for Salesforce to communicate with their audience, but they know that bulk messages help no one. Different farms need completely different solutions.

So they needed to integrate the two solutions in a way that cuts down on their manual work but also allows for in-depth personalization.

Solution

SyncApps is the #1 integration provider for the nonprofit industry running on Salesforce today.

Why?

Because we’ve made it our mission to support important missions. Not only do nonprofits get a 50% discount on ALL SyncApps plans, but they also benefit from extra flexibility and our continuous support.

You can read more about why the nonprofit industry runs on SyncApps here. For now, let’s get back to the matter at hand.

For Kitchen Table Advisors, using Mailchimp for Salesforce helps their organization sync Contacts and Leads in real-time, and do real-time marketing to their segmented target audiences.

It’s quick, it’s painless and it’s an ideal solution for a notoriously understaffed industry like the nonprofit one.

Check out the features that Kitchen Table Advisors rely on every day:

Quickly select specific Marketing List or Salesforce Campaign Record Types to sync to Mailchimp Audience(s), Group(s), or Tag(s).

  • Select Salesforce specific records so they can easily and quickly send their Mailchimp Audience any informational emails and events emails to their donors and members. This is a crucial feature for them since their newsletter signup form involves choosing what information you want to receive. Segmentation is made from day one, so making sure they send the right message to the right audience is extra important.
  • Also, Kitchen Table Advisors monitor their campaign activity, especially the subscribers that clicked on the campaign URL. This helps them easily visualize their leads.

campaign activity
campaign activity,
Salesforce Custom Checkbox to Mailchimp Audience(s)/Group(s) segmentation feature.

  • Kitchen Table Advisors wanted separate members/donors for each of the groups that they send campaigns to and they want people to stay on the list for other mailings if they haven’t subscribed to specific newsletters/updates.

You can read more about Mailchimp for Salesforce checkboxes here.

And, finally, an Add-On that helps Kitchen Table Advisors put their personalized marketing on auto-pilot:

Use Checkbox Fields for Segmentation

Use Checkbox Fields for Segmentation

Key Outcomes

  • Segmentation made easy: simply check a few boxes to ensure that your message reaches the intended audience.
  • Never lose a lead: why delete the contact altogether when all they’ve done is subscribe from one of your lists?
  • Dozens of man-hours saved each month: no more manual work and no more error-prone manual data migration.
  • Excellent ROI: when you save 50% on your integration solution, you can use that money to support your cause further.

Want to read more about Salesforce integrations for nonprofits and other industries? Check out our in-depth guide on how to leverage Salesforce to the fullest.

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