The marketing department plays a crucial role in the growth and ROI of a business. Thus, departmental productivity impacts the overall functioning of the company.
Various factors hamper employee productivity ranging from their work environment to lack of inspiration or just outright boredom.
The situation is always pretty much the same across departments.
However, marketers are faced with their very own set of unique work and operational challenges. Budget restraints, quick technological advancements they have to keep up with, and increased competition are just three of the factors that can harm a marketer’s productivity levels. If left unchecked, slow productivity can, in turn, slow your company’s growth.
So how do you ensure your marketing department is firing on all cylinders? Well, there are different ways to be more productive in general, but let’s zero in on tips on how to improve your marketing department’s productivity, especially in a tech-influenced setting:
1. Digital Transformation
Most companies have transitioned to a tech-oriented work environment. Research indicates IT adoption and application have increased productivity in North America (we can easily infer that this is the case all over the world).
Technological innovations have enabled most businesses to improve their competitive edge significantly.
Through the right kind of tech adoption, your marketing team can work on more tasks in the same amount of time. The right technology can automate mundane tasks, leaving your staff free to care for strategy and innovation.
Digital integration and transformation typically mean the use of a cloud-based platform that can ultimately improve the performance of the company.
Cloud services have continued to provide many businesses with an efficient platform for collecting, managing, storing, and sharing data. This, in turn, has improved their performance and also boosted their overall output.
It is now also easy to sync contacts and other sensitive data for easy access without having to use your workplace desktop.
Data integration platforms are now enabling businesses to grow even faster than before. With a myriad of integration options, businesses are able to pick what suits them.
2. Investing in Project Planning and Management Tools
It can be overwhelming for a marketing manager and their team to keep tabs on project planning and management. A lot of time and resources are wasted if there is no systematic way of running and monitoring operations.
The right project management and planning tool boost productivity in any department by automating a task that is incredibly hard to perform otherwise: making sure that each team member knows what they need to work on, what is the deadline and who else is responsible for delivery.
If you’re still using Excel to manage databases and if your data is scattered across platforms and apps, there is definitely room for improvement.
For example, you can introduce integration software that combines all the sub-apps to provide a better and user-friendlier experience. Application integration provides a unified platform for sharing data and processes in different apps in an organization.
No more manual data input. No more disparity between databases. Everything is synced and accessible from anywhere in the world, not just your HQ.
This frees up your marketing team to work from anywhere. Plus, if, for instance, the manager is away from the office and needs to approve something quickly, everything can be done from within the platform everyone has access to instantly.
Software and data integration are common in most cloud-based services. Creating a browser-based interface and easy-to-use tools during integration makes it simple for the marketing staff to access data, communicate and save documents.
They do not have to wait for the IT team. iPaaS and SaaS are based on user-friendliness. Even non-techies can handle the system with ease.
Integration of data and software helps to save up on costs, provides easy access to information, and ensures a smooth workflow.
4. Proper Communication
Every business should invest in improving communication within its premises and with external stakeholders and partners.
A stable communication platform is now a must-have. It has become a growth driver for many businesses. Excellent communication provides instant feedback between employees, customers, or suppliers. In turn, this helps you make better decisions, boost productivity, and mitigate any risks.
Use of integration technology to connect various solutions such as SaaS products, applications, and cloud services helps you manage and regulate important data flow within your business.
The data shared with your vendors, customers, employees, business partners, and suppliers are easily optimized.
You can integrate constant contact to Salesforce or Salesforce to Mailchimp to keep track and acquire feedback from marketing campaigns, business leads and customer contacts.
Data sync from NetSuite to Mailchimp integration or constant contact through emails can also provide information and reviews from customers, vendors, and employees.
integration of marketing apps provides marketers with instant insights into what works and what doesn’t in their campaigns. They don’t have to guess or spend ages finding patterns. The platform does that for them, allowing for a better workflow and improved efficiency of every campaign.
Are you making the most of your data integration opportunities? Your competitors are! Reclaim your competitive edge! Get on board and choose a plan that fits you and your company today!