Despite the ballooning popularity of social media, email – as old as the technology is, still ranks impressively high as one of the most preferred modes of communications.
Yes, social media boasts of some mind-boggling numbers, for instance, 53.6 percent of the world’s population are on social media with over 1.3 million new users joining the bandwagon each day – email still beats it if lead conversion is anything to go by.
As outdated as this tool might seem to most people, email is still a force to reckon with when it comes to new customer acquisition. Surprisingly, email still beats even newer and somewhat trendier digital platforms – 40 times more effective than, get this, Facebook and Twitter combined!
Image Source: McKinsey & Company
This is probably why most marketers and brands are heavily investing in digital marketing with a strong bias towards email marketing as their preferred (not to mention cost-effective!) marketing tactic.
According to a Gartner report, nearly a third of chief marketing officers’ marketing budgets are allocated to marketing technology where email marketing – a digital powerhouse in itself, features prominently.
Image Source: Gartner
So, how has email – a 50-year-old tool – managed to remain relevant and pretty much a darling even for the modern marketer? The answer is online marketing tools.
To be honest, email on its own might not have remained relevant were it not for the arrival of online marketing tools such as Constant Contact.
Constant Contact has been the online marketing force behind thousands of brands for years, helping small and big businesses to simplify the complex tasks of marketing their products and services.
This way, these brands have achieved and continue to achieve greatness and, most importantly, sell more.
But even as Contact Contact remains one of the most effective online marketing tools that marketers globally are increasingly turning to, a good chunk of them have only scratched the surface when it comes to its usage.
Constant Contact – a tool that’s renowned for helping digital marketers send awesome-looking emails with unmatched power to drive more sales, has some nifty features that can help digital marketers deliver even more powerful email campaigns.
In this article, we take a closer look at some exciting and value-adding features that will definitely help your digital marketing team sharpen their Constant Contact skills.
Email marketing is all about contacts. The more you have, the more impact your email marketing campaign will ultimately have. Traditionally, marketers have always depended on their email contacts and business cards collected over time when sending digital marketing material.
his tactic is still effective albeit slow if done manually and quite frankly, inefficient if you think about it. With Constant Contact, you can now add contacts right from your social media accounts, seamlessly and without manual labor (you know how we hate that!). This feature allows you to target customers and perspectives that are interested in your products or services hence boosting your lead generation efforts.
Email marketing can be nerve-racking, especially if you have to wait for days on end to find out how your digital campaign is doing. By the time you get your hands on the results, your campaign is almost over and there’s very little you can do to correct or adjust any unforeseen issues.
With Constant Contact, your digital marketing team gets unrestricted access to real-time data of how the email marketing campaign is doing. They can conveniently monitor the progress and even identify emerging trends or issues that are affecting the campaign and even address them immediately.
If you want to gather meaningful data for your next email marketing campaign then you might want to run a survey or poll. Surveys and polls can help you to get a feel of just how happy or unsatisfied your customers are at any one time.
These two tactics are also very effective for starting a conversation with your target audience. Constant Contact is survey and poll-friendly and can help your digital marketing team get actionable insights and feedback from your contacts through email and social media as well.
If you’re a regular on the SyncApps blog, then you already know we’ve spoken a lot about the nonprofit industry and about the devastating effect the pandemic had on it. Every donation is now more precious than ever and nonprofits need as many user-friendly, easy to implement solutions to gather and manage donations.
Constant Contact’s donation management feature comes in handy by helping them to collect online donations securely, as well as track donations on a custom landing page. This simplifies the entire fundraising process and enhances accountability, too.
How many times have you sent emails to your contact list only to get a few responses? Many, right? While most email recipients will have opened and even read your email, a good number do not even bother to click the email let alone delete it. We call this bunch non-openers. They’ve been known to give most marketers sleepless nights.
Luckily, Constant Contact has an effective feature that lets you schedule automated emails to be resent to contacts that have not opened them the first time around. To enhance the chances of the emails being read, this automated feature tweaks the email headline – giving it a fresh, attention-grabbing topic that’s bound to attract a response. This trick gives your emails a better chance of being opened and read.
A word of caution, though: don’t abuse this feature. You don’t want to be a spammer. Perhaps some of the people who didn’t open your email were genuinely not interested in your last campaign. It happens. It’s better to deal with a few unopened emails than to annoy your contacts until they unsubscribe.
A business that still relies on human intervention to do almost everything, including repetitive tasks such as responding to email queries and sending welcome messages to new customers, or migrating data manually is killing its employees’ productivity.
Automation has helped many businesses boost productivity and efficiency among their employees by taking over tasks that do not require constant human intervention. If you want to get the best out of solutions like Constant Contact and take your email marketing to a whole other level, you need to integrate it with your other mission-critical solutions.
Pairing Constant Contact with other platforms using SyncApps makes your bidirectional data integration effortless and more effective in the long run. Through SyncApps, you can integrate Constant Contact with dozens of other solutions like Salesforce, Zoho CRM, NetSuite, Microsoft Dynamics 365, and many others. You can check the complete list of Constant Contact integrations here.
For instance, eCommerce businesses that use Constant Contact and Shopify separately can integrate these two awesome solutions using SyncApps and harness their combined power to drive online sales.
Another great SyncApps integration example is the Microsoft Dynamics 365 & Constant Contact one, through which any changes made to your Dynamics 365 CRM are instantly and seamlessly synced to your Constant Contact. SyncApps also allows you to sync campaigns and campaign responses from Constant Contact to Dynamics 365.
With competition getting stiffer by the day and customer preferences evolving overnight, businesses – both big and small, are now taking their email marketing prowess a few notches higher with tried and tested integration solutions that are scalable, pocket-friendly, secure, and easy to use and integrate.
It is a no-brainer that Constant Contact is a powerful, must-have email marketing solution, especially for brands and businesses that want to conceptualize and execute killer email marketing campaigns. Getting the best out of this online marketing tool means making use of all its features.
As you plan your next email marketing campaign, try one of the hacks above if you haven’t done it yet. Spice things up every once in a while. Surprise your audience. Don’t give them a chance to get bored with your campaigns!
