2024 eCommerce Trends and How You Can Use them to Boost Your Sales

Angie oversees Cazoomi's operations. She enjoys traveling, loves dogs, is a 1% Pledge supporter, and a start-up entrepreneur with investments in several APAC startups. 8 minute read
eCommerce flows

I used my crystal ball to bring you the surest, most actionable 2024 eCommerce trends.

Neah, just kidding —  I don’t have a crystal ball, and there’s no such thing as certainty in business. There are, however, trends that get shaped up early on and that you can spot before others if you keep your ear to the ground.

How did I find these trends, though, you ask?

SyncApps is a preferred integration provider by eCommerce companies. Hundreds of eCommerce companies grow through our integration, and we listen to them.

We have conversations with our customers, and we analyze how they use our integration solutions — these are the most vital signals that a trend is shaping. 

For the past six months, we’ve been paying extra attention to how our industry-leading clients use SyncApps so we can bring you the top 2024 eCommerce trends.

Here’s what we found:

Six 2024 eCommerce Trends and How to Leverage Each of Them

The eCommerce industry is one of those unicorns that never seems to stop growing:

As expected, the highest growth will happen in countries that are now lagging behind the global average. Overall, the pie is getting bigger and bigger.

That’s not a 2024 eCommerce trend — this is the norm now. It is, however, a critical piece of the puzzle: a bigger pie attracts more players. When more players enter the field, the game gets more challenging.

Let’s explore the 2024 eCommerce trends so you can play this game like a pro:

  1. AI Is Everywhere

In eCommerce 2024 trends, too, of course! You can use it for nearly everything in your online shop and marketing, but, as always, we suggest caution and balance.

How to use this

  • Generate product descriptions and meta descriptions
  • AI can generate your entire landing page with zero coding skills needed
  • Create AI photos that showcase your product — but be careful about setting the wrong expectations

Better yet, use AI to inform your marketing. On SyncApps, our integrations are powered by AI and designed to make your life easier with simple feature choices leading you to the end goal of bidirectional automation.

Create your account ($0), choose your integration, and let our AI guide you on what to sync so you can create data-fueled campaigns in minutes, not days. 

  1. Personalized Shopping Experiences Matter more than Ever (not a New Trend, but Its Importance Is Renewed)

There’s an ugly side to AI: it commoditizes content. Since it’s easier than ever to create millions of words every day, your customers are probably already drowning in generic bullcr*p.

So, they’re looking for personalized, relevant content more than ever. If you can offer it to them, you’ve won their hearts.

How to use this

With an integration like Salesforce and Mailchimp or NetSuite and Constant Contact, you can:

  • Automatically migrate tags from your CRM/ERP to your email automation platform and vice versa.
  • Create email sequences that target customers based on their previous behavior (i.e., if they bought cat food from you, avoid sending them campaigns about dog food).
  • Use the information in your email campaigns to update client profiles with zero human intervention. 
  • Deliver campaigns at the right time, with the right message.

More insights into improving your personalization with integration here. 

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Want personalization on auto-pilot? We’ve got you covered! Use SyncApps to deliver personalization at scale, with no hiccups and no manual work. 

  1. Data Collection and Data Privacy Policies Face New Challenges

Google and Yahoo! are committed to fighting spam in 2024, and it will be harder than ever to get into people’s inboxes. At the same time, governments and regulatory bodies all over the world create stricter privacy policies.

Why does this matter for our 2024 eCommerce trends?

You’ll be able to collect less data and use it for fewer purposes. But that’s OK because we all had too much data anyway.

Volume isn’t key — it’s about what you do with your data.

How to use this

Your eCommerce buyers want personalized messages, but they want to give you as little personal information as possible. A catch-22, yes, but not an impossible mission.

Use integration to get as many insights as possible without collecting more data. When information flows freely between your CRM/ERP and your email automation platform, you know exactly:

  • Who clicks on what, so you can create re-targeting campaigns
  • What each of your customers is buying regularly so you can target them with relevant campaigns
  • Which of your customers are seasonal buyers, so you can send them emails when they’re most likely to buy from them

There’s really no limit to the insights you can get by simply using the data you already have better. Salesforce is a powerhouse of data intelligence on its own, but when you pair it up with your other mission-critical solutions, you’re unstoppable.

Explore Salesforce integrations here. 

  1. Omnichannel Is the New Normal

Your customers expect seamless experiences across platforms and channels. This means no more repetitive messages, a constant brand look across all your channels, and the ability to pick up the conversation where they left it, even if they changed platforms.

How to use this

Give your customers seamless experiences across channels without nagging them with the same message on every platform.

Use the same branding and colors across your channels and consistent, yet not repetitive, messaging. How do you find that balance?

Glad you asked!

  • Re-engage customers who abandon their cart and get them to complete the purchase by offering them a discount or a bonus.
  • Use integration to guide people along their customer journey: if your CRM shows that they clicked on a link multiple times but never bought, send them a discount coupon for that product.
  • Get people to come back to your online store by sending them relevant product—suggestions based on their previous behavior.
  1. Loyalty Programs Are Excellent Revenue Padders

When the economy is shaky, focus on your loyal customers. It’s five to six times cheaper to re-activate an existing client than to acquire a new one. 

Your loyal fan base deserves all the attention — if you want to weather economic storms or stalled growth in your industry.

How to use this

Log into your SyncApps dashboard and marketing solution to identify your best buyers, aka the people who place the biggest orders most frequently. You should be able to spot this right away because SyncApps automatically imports your Salesforce data.

Next, send them a campaign offering them a loyalty discount or another perk, like early access to your new collection.

Make it clear that this perk is for them and them alone, not for everyone — this is how you make them feel like VIPs!

For bonus points, create a loyalty program that automatically ads your best clients and sends them new perks every month/quarter. 

  1. B2B eCommerce Is on the Rise

I saved the best for last — B2B is the most significant of all the 2024 eCommerce trends. More and more companies are shopping like individual users, and you need to capitalize on this.

How to use this

Pretty much anything an online store sells can be used by B2B buyers, from foodstuffs to electronics. That can even be the custom products and services sold with the help of eCommerce platforms. A great example is the Shopify print-on-demand products ordered by B2B consumers. 

However, B2B buyers need a different approach:

  • Use your Salesforce/NetSuite data to segment B2B buyers and separate them from individual ones so you can target them with dedicated campaigns. With integration, this data is automatically synced to your email marketing platform, so you don’t need to import anything manually.
  • Create campaigns that speak to B2B pain points: offer discounts for bulk purchases, create dedicated packages for B2B, back-to-school campaigns, and so on.
  • Make it easy for B2B buyers to download invoices, calculate expenses, and more — these things may not matter to your B2C buyers, but they do for their B2B counterparts.

2024 eCommerce Trends — Final Thoughts

If you only remember one thing from this article, make it this one: you can do more than you think with your data. And by more, I mean more personalized campaigns and more attention to what your customers want.

eCommerce is one of the most competitive industries, and boilerplate messaging no longer cuts it, especially in the AI era. Focus on your loyal customers and on increasing their numbers.

SyncApps can help you do all that and more. Try our integration solutions and put your ultra-personalized campaigns on auto-pilot.

Angie oversees Cazoomi's operations. She enjoys traveling, loves dogs, is a 1% Pledge supporter, and a start-up entrepreneur with investments in several APAC startups.