6 Best Practices for Integrating Your Applications
Clint
is a marketing entrepreneur with over 25 years of experience and has successfully grown several 7 to 8-figure businesses. He is also skilled in using NetSuite and Salesforce. Currently, running Cazoomi for over 17 years and based in the Philippines.
13 minute read
Want to make your apps work together seamlessly? Here’s how:
But integration isn’t easy. You’ll face challenges with security, compatibility, and finding skilled people. That’s why you need a solid plan.
Let’s break down each practice to help you create a well-oiled digital machine that boosts your business.
Practice
Key Benefit
Clear goals
Keeps integration focused on business value
Data security
Protects sensitive information
Detailed records
Speeds up troubleshooting
Pre-built tools
Saves time and money
Thorough testing
Catches issues before they cause problems
Growth planning
Ensures your system can scale
Remember: Good integration is ongoing. Keep monitoring, updating, and improving your connected systems to stay competitive.
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1. Set Clear Business Goals
Setting clear business goals is key to successful app integration. It’s not just about connecting systems – it’s about making your integration strategy work for your business.
Why does this matter? Three reasons:
It keeps you focused on value
It helps you prioritize
It lets you measure success
Here’s how to set clear goals for your integration project:
Assess Your Current State
Start by looking at what’s not working. Ask yourself:
Where are we wasting time or money on manual data entry?
Which teams can’t share information easily?
How could better data flow improve our customer experience?
Define Specific Objectives
Now, set concrete goals. For example:
Cut order processing time in half within 6 months
Boost cross-sell opportunities by 30% with better customer data
Get inventory accuracy up to 99% by connecting ERP and warehouse systems
Align with Stakeholders
Make sure your integration goals fit with bigger business plans. Get key people from different departments involved in setting goals. This helps everyone buy in and spots integration needs across the company.
“While most executives we work with do a good job at defining the overall deal thesis, translating that into tangible direction for the integration teams can sometimes hang up even the most experienced acquirers.” – Scott Whitaker, US Partner at Global PMI Partners
Use a Framework
Try using Objectives and Key Results (OKRs) to organize your integration goals. Here’s an example:
Objective
Key Results
Streamline customer data management
1. Connect CRM with marketing automation
2. Cut duplicate customer records by 95%
3. Get customer data accuracy to 99%
Plan for Scalability
Think big when setting goals. Your integration strategy should be flexible enough to grow with your business.
“The biggest difference between iPaaS and more traditional approaches is that it connects all of the systems and applications that an enterprise is running.” – Joanna Dobrzyńska, Business Solutions Manager at Comarch
2. Focus on Data Security
Data security is crucial when integrating applications. Why? Because sensitive info flows between systems. One weak spot can spell disaster.
Take Uber’s 2017 nightmare. A simple integration platform misconfiguration exposed 57 million drivers’ and customers’ data. Yikes.
Want to avoid that mess? Here’s how to lock down your data during integration:
Encrypt Everything
Treat your data like a secret agent. It should always travel incognito. Use strong encryption for data in transit and at rest. TLS is great for data in motion, but don’t stop there.
“A SaaS offering is a powerful tool that requires the same degree of security as any other enterprise application.” – Ed Moyle, CISO at Drake Software
So, push your SaaS providers to offer encryption. If they don’t, find one that does.
Control Access Like a Bouncer
Your data is an exclusive club. Only VIPs get in. Use Role-Based Access Control (RBAC) to keep it tight:
Access Level
Description
Example
Read-Only
View data only
Junior analysts
Read-Write
View and modify data
Team leads
Admin
Full access
IT managers
Watch Like a Hawk
Set up audit trails. Track who’s doing what, when, and how. It’s like CCTV for your data. Spot weird stuff fast and investigate breaches quickly.
Guard the Gates
Secure your APIs. They’re the doors to your data kingdom. Authenticate and authorize every API call. Use API keys, OAuth tokens, or other secure methods.
Train Your Team
Your employees are your first defense. Regular security training is a must. Cover:
Strong passwords
Spotting phishing
Proper data handling
Plan for the Worst
Hope for the best, plan for the worst. Have an incident response plan ready. When (not if) something goes wrong, you’ll be ready to act fast.
Data security isn’t a set-it-and-forget-it deal. It’s ongoing. Do regular security audits and penetration testing. Stay sharp, stay secure.
3. Keep Clear Records
Good documentation is like a treasure map for your integrations. It helps you navigate the complex world of connected systems and solve problems fast.
Why bother with clear records? Here’s the deal:
They make troubleshooting a breeze
New team members can hit the ground running
Different teams can work together smoothly
Let’s break down how to create killer integration docs:
Document Everything
Seriously, write it ALL down:
How integrations work
System setups
Data flows
Rules for changing data
API stuff (endpoints, how to log in)
What to do when things go wrong
Pro tip: Use a tool like Confluence or Notion to keep your docs organized.
Keep It Fresh
Old docs are useless. Make updating a habit:
Check and update every few months
Change docs right after you change integrations
Put someone in charge of keeping docs up-to-date
Make It Easy to Read
Use a standard format for all your docs. Here’s a simple template:
Treat your docs like code – test them often. Get someone who doesn’t know the system to follow your instructions. If they get stuck, your docs need work.
Kristen Womack from Night Sky Web Co. says it best:
“Your documentation is basically a map showing people how to access and use your API.”
Make sure your map is clear and easy to follow.
Use Data to Improve
If your doc platform has analytics, pay attention. See what people search for and which pages they spend time on. This helps you spot areas that need more explanation.
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4. Use Ready-Made Tools
Why start from scratch when you can use pre-built tools for app integration? These ready-made solutions can save you time, cut down on errors, and make your integration process smoother. Let’s dive into how you can use these tools to your advantage.
Pre-Built Connectors: Your Integration Building Blocks
Think of pre-built connectors as the LEGO blocks of software integration. They’re designed to fit together easily, letting you connect popular apps without writing any code. Here’s why they’re so useful:
They’re fast: Set up connections in hours or days, not weeks or months.
They save money: Less development time means lower costs.
They’re easy to use: Most have simple interfaces, even for non-tech folks.
Popular Integration Platforms
Here’s a quick look at some top integration platforms:
Take Aspire, an influencer marketing platform. They needed to add integrations fast. By using Alloy‘s Embedded iPaaS solution, they added 10 new integrations quickly. This improved their product and saved their tech team months of work.
Tips for Using Pre-Built Tools
1. Know What You Need: Figure out your integration must-haves before you start.
2. Start Small: Begin with a few key integrations, then expand.
3. Test, Test, Test: Always try your integrations in a safe environment first.
4. Think About Growth: Choose a platform that can keep up as your business grows.
5. Use Available Help: Take advantage of support and resources from these platforms.
5. Test Before Launch
Testing your integrations before going live is crucial. It’s your chance to catch and fix issues before they become real problems. Here’s how to do it right:
Set Up a Sandbox
Create a safe testing space. Use a sandbox environment that mirrors your production setup. This way, you can test without messing up your live systems.
For example, if you’re connecting NetSuite with Salesforce, set up test instances of both. Then, install your integration app in the sandbox and connect it to these test instances.
Create Realistic Test Scenarios
Don’t just test the easy stuff. Try out different situations:
Scenario Type
Example
Normal Use
Customer places an order
Edge Cases
Order with 1,000 items
Error Handling
API timeout during sync
High Load
100 orders per minute
Use Mock Data
Real-world data is messy. Your tests should be too. Use network request mocking libraries to fake different API responses. This speeds up testing and lets you simulate tricky scenarios.
For instance, the requests_mock library lets you create fake HTTP responses. It’s faster and easier than hitting real endpoints.
Check for Backwards Compatibility
When you update integrations, make sure you’re not breaking old setups. Test old features alongside new ones to ensure everything still works together.
Monitor Performance
Keep an eye on how your integrations handle pressure. Track response times and resource usage during high-load tests.
Document and Track
Keep good records of your tests. Use one place to log issues and test results. This helps you spot patterns and makes sure nothing gets missed.
Automate Where You Can
Manual testing is important, but automation can do more, faster. Set up automated tests to run regularly. They’ll catch problems early.
Final Run-Through
Before you launch, do a full test in an environment as close to production as possible. This is your last chance to catch any lingering issues.
“Numerous digital companies allocate a great amount of resources to testing because they realize its critical significance.” – QAwerk team
Good testing isn’t just about finding bugs. It’s about being confident in your integrations.
6. Plan for Growth
Your business is growing. Your integration needs will too. Here’s how to build systems that can handle more:
Design for Scalability
Build a modular system. It’s like Lego – you can add or change pieces without messing up the whole thing. Airbnb does this. They handle millions of listings and bookings without breaking a sweat.
Go Cloud-Native
Use cloud platforms like AWS, Azure, or Google Cloud. They’re built to grow with you. These platforms can automatically add more power when you need it, like a car that magically gets bigger when more people want to ride.
Break It Down
Split your app into smaller parts. Netflix does this. It’s why they can stream to millions of people at once without crashing. Each part can grow on its own, making the whole system more flexible.
Use an Embedded iPaaS
Think about using an integrated Platform as a Service (iPaaS). It’s like having a traffic cop for your data, making sure everything flows smoothly even when it gets busy. And trust me, it will get busy. Mid-market businesses use an average of 137 apps. That’s a lot of data to manage.
Plan for More Data
Your data will grow. A lot. Design your systems to handle this from the start. Amazon does this well. They can handle millions of shoppers at once, and their site still loads fast.
Test, Test, Test
Keep testing your system under heavy loads. It’s like stress-testing a bridge before it opens. Use tools like New Relic or Datadog to spot problems before they happen.
Focus on Your Customers
Build integrations that make your customers’ lives easier. As Paragon says:
“Integrations are a proven, efficient growth lever that you need to include in your product strategy.”
When your product becomes a key part of your customers’ daily work, they’re more likely to stick around and even use more of your services.
Conclusion
Integrating your apps isn’t just a tech upgrade. It’s a business game-changer. Here’s how to make your integration journey a success:
1. Set Clear Business Goals
Your integration strategy should align with your business objectives. It’s not about connecting systems for the sake of it. It’s about driving real value.
2. Focus on Data Security
In today’s digital world, protecting your data is a must. Encrypt everything. Control access rigorously. Always have a backup plan.
3. Keep Clear Records
Good documentation is your roadmap. It helps you fix issues faster and get new team members up to speed quickly.
4. Use Ready-Made Tools
Don’t start from scratch. Platforms like Zapier, MuleSoft, and Integrately can save you time and money.
5. Test Before Launch
Thorough testing in a sandbox environment can catch problems before they become real headaches.
6. Plan for Growth
Build a system that can grow with your business.
Successful integration isn’t a one-time thing. It needs ongoing monitoring, updates, and tweaks. As Gartner points out:
“By 2025, over 85% of new packaged customer service and support software will be delivered on a cloud-based model.”
This shift shows just how important seamless integration is becoming.
Here’s what you can expect from a well-executed integration strategy:
Cut operational expenses and get more from your tech investments
Remember, integration is a team effort. Get people from different departments involved. Keep communication clear. Choose your integration partners carefully.
Keep these best practices in mind as you start your integration journey. You’ll be on your way to building a more connected, efficient, and competitive business.
SaaS application integration connects cloud-based software apps with each other or with on-premise systems. It uses Application Programming Interfaces (APIs) to let different apps share data and work together smoothly.
Here’s a simple breakdown:
Aspect
Description
Purpose
Enable data sharing between different software systems
Think of it like this: A company might connect their Salesforce CRM with Mailchimp for marketing. This lets customer data flow automatically between the two systems. The result? Better efficiency and consistent info across platforms.
What is SaaS API integration?
SaaS API integration is the nuts and bolts of connecting different SaaS apps using their APIs. It’s the “how” behind SaaS application integration.
Here’s what you need to know:
It’s all about using APIs to connect SaaS apps
It works for both internal and external integrations
You can customize connections between different software systems
Let’s look at a real example: DottedSign, an e-signing service. By plugging DottedSign‘s API into their existing systems, companies can send contracts for signatures straight from their current platforms. This keeps everything in one place, making operations run much smoother.