What did the pandemic mean for the health and wellness industry? Take it from someone who works with players of all sizes in this industry: it was murder.
We had lockdowns, then re-openings (but people were still advised to only leave the house if absolutely necessary), then lockdowns again, and so on. This happened all over the world.
Since a piece of bad news rarely travels alone, the health and wellness industry was faced with a new issue, even after they were allowed to re-open: people became accustomed to exercising at home or near their homes. Most even said they’d never go back to the gym, even if it’s completely safe since they found out they could do it on their own or with remote guidance from an instructor.
In a recent Statista survey, 68% of respondents stated that they were “much less likely” to go to a gym.
Fun times, right?
But it’s not all bad. In fact, the COVID-19 pandemic also brought some opportunities that gyms and studios that were quick to pivot benefited from.
Opportunities and Challenges for Health and Fitness Companies in the Midst of the Pandemic
More than half of the respondents questioned in a Statista survey in April 2020 said that they exercised about as much as before the lockdown. 17% even said that they exercised more than usual.
In fact, the health and wellness industry is expected to have a quick rebound in 2021, when most people will care more about their physical and mental health. Told you there is some good news, too!
And there’s more!
According to Mindbody, some health and wellness companies prospered even during the harshest of lockdowns. “Mindbody data showed a huge jump in consumers accessing virtual content since March of 2020. 73% of consumers are using pre-recorded video versus 17% in 2019; 85% are using live stream classes weekly versus 7% in 2019.”
Bottom line: people still want to exercise. People still do it and they will continue to do it.
What’s the catch? What are the challenges?
The most significant of them is meeting customers’ new expectations. Moving your operations online AND tracking the success of online classes is no easy feat. Operating in a hybrid environment, with both online and in-person classes is even more complicated.
But this is what the market demands of gyms and yoga studios. And this demand is not going away soon.
The first requirement for surviving in the “new normal” is having solutions that can communicate with each other seamlessly. You need to be able to see which of your campaigns and business lines (offline and online) bring the most revenue. You need to be on top of customers’ demands and adapt quickly.
This is what our subscribers have been doing since the beginning of the pandemic.
Need some inspiration? Keep reading: we’ll reveal the most popular integrations for the health and wellness industry, along with real-life examples from our subscribers.
Feature Highlights for Health and Wellness (or Why the Industry Chose the SyncApps-Powered integration Solutions)
Automate your gym or studio’s in-store and virtual appointments, bookings, products, and services to your connecting software while saving hours on manual data entry.
- Segment clients, appointments/services, and categories across all your software solutions.
- Accurately integrate bookkeeping records on your CrossFit, gym, or yoga members with ease.
- Deliver integrated targeted marketing across multi-channels, be it in-stores, mobile, or web.
I know, I know. You’re thinking powerful integrations are for powerful companies that have a lot of cash to spare. And you’re right. Somewhat.
Yes, integration is expensive. Most companies charge $600+ every month for basic features. This is why we’ve made it our mission to change that.
We believe that integration should be affordable for any company, small or big. Our pricing reflects that. Better yet, we even have 100% FREE plans. These are not free trials; they are completely free plans to use for as long as you need. Check them out!
Top Integrations for the Health and Wellness Industry
Core40 uses the Mindbody to Infusionsoft integration to:
- Sync Mindbody products, classes, and appointments to Infusionsoft Tags in real-time with an easy to use Scheduling feature.
- Sync Mindbody clients with News and Promos subscriptions that they have opted-out of, so they can still be used for future newsletters or reminders.
Briefly put, Core40 uses the Mindbody to get new clients and to make sure they keep their existing ones. Yes, this is a time when every existing client is worth fighting to keep, especially in a volatile industry.
Core40 also makes sure that they always target the right customer with the right message by segmenting them according to the classes they are interested in:
- Segment Mindbody Core40 clients by classes, events, appointments, or purchased products.
You can read more about this here.
Read the full Core40 story here.
Evolve Yoga and Fitness found an easy way to track their revenue. By integrating Mindbody to QuickBooks Online they get a bird’s-eye-view of which classes and products bring the most revenue with zero effort.
Check out the integration features they rely on every day:
- Automatically integrate your Mindbody Online Clients to QuickBooks Online Customers.
- Custom Field Mapping between both systems.
- You can map all items you want to sync from Mindbody to Quickbooks Online.
Need more information on how to get sales reports that drive more sales? Spoiler alert: it’s all about combined insights. Read more here.
Fitness SF is not only in a highly-competitive industry but also in what is, perhaps, the most competitive city in the world: San Francisco. To make things harder for themselves, they have also chosen to replace uncontrollable growth with a sustainable one.
Fitness SF is now betting everything on a community-centric approach. Their goal is to understand their local customers’ needs and wants so well that they can quickly answer all of them.
Yes, it’s a tall order, especially when you cater to one of the most demanding communities ever.
They use our Salesforce to Constant Contact information to make that happen. Here’s how:
- Filter and sync only those records that meet specific criteria from CRM or vice-versa.
Its easier for Fitness SF sending campaigns to their target market using Constant Contact, they just filter and segment data from Salesforce send directly to their target audience:
- Bring back only records with opens or clicks activity to allow lead nurturing in CRM as well as what they clicked on in your drip marketing campaigns.
- Retrieve Email Campaigns in Constant Contact and create an activity for each Campaign Response.
- Sync data results of their marketing campaigns, for better insights into their Sales report.
By enabling this feature, SyncApps will automatically create a Salesforce Campaign with the same name as that Constant Contact Campaign together with metrics such as opens, clicks, and bounces.
Syncing back the Campaign analytics back to Salesforce, just make sure that the recipients of your Constant Contact Campaigns are any of these segments that were synced in Step 5 the Filtering and Segmentation of the Sync Profile setup
Feeling inspired? Take action! You can use these integrations and all the powerful features you need for FREE. Sign up — it takes one minute and we won’t even ask for your credit card number. What have you got to lose?