If you’re a regular on the SyncApps by Cazoomi blog, you already know that we’ve talked a lot about integration. It’s not just because integration is our jam. It’s mainly because you are using it every day, whether you know it or not.
Now, if you are using the right integration service — that’s a whole other story.
But integration is so prevalent that we find it hard to believe you haven’t used it yet. When two SaaS solutions “speak” to each other, they are integrated. When you post on your social media accounts using a third-party service, that’s a type of integration. When you log in to Instagram via Facebook, that’s also integration of sorts.
Not all integrations are built the same. Let’s take a close look at the different point that matters the most to your business.
‘Native’ Integrations vs Third-Party, Deep Integrations
A native integration is typically offered by the maker of at least one of the cloud solutions that you want to integrate. It’s usually a free service.
Sounds too good to be true?
Well, it is.
Native integrations are very basic. And this doesn’t mean that they are ideal for iPaaS beginners or that they only offer the basic functionalities you need.
Quite the opposite.
Native integrations are usually superficial and glitchy. They are rarely updated which means you cannot take advantage of the newest features in your favorite tool.
If you think about it, it makes sense: SaaS creators know that most businesses need more than one tool for their marketing, sales, financial or other departments. So they do their best to help you integrate two or more solutions and, at the same time, keep you loyal to their one tool.
But, since they rarely charge for this integration, they don’t have any reason to invest time and money in perfecting it. It’s not their core business. It’s simply an add-on that you can use or lose.
Truth be told, you’re better off with no integration. The steep learning curve and the number of bugs in native integration could make a Buddhist monk lose every ounce of patience.
At SyncApps by Cazoomi, integration is our core business. This is why all our integrations are deep ones, constantly updated and created so they make your life easier not harder.
What does deep integration mean?
Glad you asked!
Deep integration means that the two solutions that you need to work together actually work seamlessly together. You can control and derive insights from both of them using a single dashboard.
Briefly put, deep integration equals integration that actually works for you. Deep integration means freedom.
Because it sets you free from multiple dashboards and scattered solutions. It unties you from the desk, leaving you free to build and run your business from anywhere in the world, with a 100% remote team — if you want to.
Deep integration opens a world of possibilities. And countless possibilities spell freedom.
Curious how it can work for your industry? We’ve got some inspiration from the SyncApps subscribers:
Top integrations our subscribers rave about:
Get inspired by the Thos.Baker subscriber story.
Top integrations for the services industry:
Get inspired by the CRH subscriber story.
Top integrations for the software industry:
Get inspired by the JCurve subscriber story.
Top integrations for Nonprofits:
Get inspired by the UNICEF subscriber story.
Top integrations for accounting and finance companies:
Get inspired by the smarterBATHROOMS+.
Feeling inspired? Sign up for our free trial! You’ve got nothing to lose — we won’t even ask you for a credit card number!