Today’s media companies are expected to be at the forefront of innovation, both when it comes to the content they produce and to the ways they market that content. Remember Netflix’s Black Mirror episode where you could choose the ending? It was beyond cool. But it was also SO last year! What can media companies…..

What is digital transformation and why is it that almost everyone seems to care about it?   Digital transformation is the process and strategy that involves the use of digital technology to bring a drastic change in business operations with a primary focus on customer service. Since we live in an age of digitization, you will…..

Marketers have had to contend and keep up with the numerous leaps in technology during the past few decades. At the moment, only a fast-paced brand will survive and make the most of what technology has to offer.  With so many technology solutions coming up, it is imperative that you fully understand what you need…..

SaaS has become an absolute necessity in the operation of modern businesses. A recent report revealed that about 64 percent of SMBs heavily rely on cloud-based SaaS to not only enhance productivity but also stimulate growth. Size notwithstanding, more and more businesses are seriously considering investing in new SaaS applications in the next two or…..

2020 is here! It marks the end of a decade, a time where we draw a line and we make fierce plans. How are you going to rock this brand new decade? How’s your business going to grow and leave its competitors behind? If you don’t have a clear answer to the questions above, I…..

The internet as we know it is rapidly changing how we do business. These changes have, to some extent, been occasioned by the ever-evolving consumer preferences. And as consumer needs keep on shifting, businesses are also readjusting the way they approach customers, all in the name of remaining relevant and competitive. Quality of service, convenience,…..

The entry of automation into the world of business has been quite a phenomenon. Today, even the pessimists who thought it was as fleeting as a passing cloud have been left with no option but to embrace it. Besides realizing why automation is good, they have also acknowledged that it will indeed drive and secure…..

Over the past few years, the business world has witnessed a massive growth of reliance on technology. A lot of companies have reaped significant benefits from introducing new technologies to their otherwise manual processes. However, simply adopting a new technology doesn’t make you ‘good to go’ for years to come. Quite the opposite. You can’t…..

Are you tired of wasting a whopping two hours every week handling data issues on your different systems? Unfortunately, with such problems, you deny sales and other crucial activities the attention they so rightly deserve. Here at Cazoomi, we’re all about making sure you have the time for what really matters in your business —…..

Before CRM became a big deal, companies were struggling with how to improve their interaction with their customers. Business owners tried all sorts of things in an effort to their business relationships with their target audience. The results were not that impressive, however. Then came CRM – an interesting, industry-changing concept that forever revolutionized how…..