Most managers are reluctant to embrace digital transformation for fear of change. But in the real sense, what they should be feeling is the fear of missing out (or FOMO) for what some of these major transformations can do for their businesses. The path towards transitioning appears unclear and daunting. Furthermore, there is a sense…..

Today’s non-profit organizations find themselves in a complex environment. The traditional ways of fundraising are becoming inefficient, and they must adopt new methods of finding donors and sponsors. They also must deal with diversified markets, customers, and channels. Integration solutions for non-profit organizations are becoming a must-have for organizations that want to achieve their goals……

Brand loyalty – any self-respecting business always hopes to gain this from their customers. It’s every brand’s goal to be recognized for something positive, whether it’s for quality service or exceptional product functionality. Here at SyncApps, we want our subscribers to trust our services, and we want them to use all of the integrations available…..

Marketing automation is a relatively new development in the field of digital marketing, but one that is already seeing widespread use in multiple industries. It refers to the use of software tools to automate marketing activities such as campaign management, data synthesis, and customer segmentation. The main benefit of marketing automation is that it eliminates…..

Managing customer data is a big job that comes with a lot of responsibility. Customers expect businesses to use their data ethically. If you want to boost brand loyalty, you must make every effort to fulfill these expectations and put their needs first.  There are various things you can do to earn customers trust and…..

If you ever thought that proper segmentation of your customer base should be nothing more than an afterthought, this story is about to prove you wrong.   Meet Y2 Yoga, a yoga studio that leveraged segmentation to a whole new level. Before meeting SyncApps by Cazoomi, they hadn’t identified an appropriate platform to use when targeting…..

eCommerce has totally changed how we do business. Actually, eCommerce has single-handedly disrupted the way business was and has been conducted for centuries by creating a myriad of opportunities for entrepreneurs. Thanks to eCommerce, there are no boundaries as to who you can buy and sell your product or service from or to. The world…..

How do you choose the best business systems to ensure better customer experiences as your business grows? We say that the Freshdesk to NetSuite integration is the head start you need.  Not convinced? We also have plenty of arguments below. Today’s informed customer has high expectations that they require businesses to meet. The modern consumer…..

What’s the first thing you do when you wake up? If you’re anything like me, your morning goes something like this: you check your phone for messages, going through each app to see if anyone’s sent a message while you were asleep, and then you get out of bed. It can take anywhere from a…..

The process of data harvesting in organizations has become a growth driver across all industries. With technological advancements, access to personal as well as business data has broadened as well. Today, data is not just information collated and stored in a database somewhere. It is a useful resource that is being used to build billion-dollar…..