The process of adopting and implementing digital marketing tactics is characterized by numerous challenges – particularly in law firms. One such problem is the lack of sufficient time to expand digital efforts because the employees in the marketing department are overwhelmed with many other responsibilities.  The other challenge that law firms have been dealing with…..

Consumer preferences have shifted. Actually, they have been shifting ever since social media became such an important part of our lifestyle. Right now, almost everything we do is somewhat connected, driven, or even influenced by social media and other digital marketing channels. Businesses and brands, even governments, are spending huge amounts of money to consolidate…..

We have all experienced it at one point or another. No matter how organized and “professional” we set out to be at our workplace, burnout somehow creeps up on most of us when we least expect. It is what it is. Your body has its limits – you are not a robot. In their International…..

How much time do your employees spend working in your business and not on it — doing tasks that are innovative, enhance productivity, drive growth and lead to increased profits? Are they spending most of their time performing repetitive manual tasks instead of the tasks you hired them to do? Do they spend their time searching,…..

Customers in need of a car or a smartphone have an easy time comparing features that meet their needs. But how do you, for instance, convince a customer that you are the best and most reliable moving company in town? Of course, the client has reached out to many moving companies, so how do you…..

eCommerce can be traced back as far as the 60s when the technology needed to sell things online first started to take shape. But modern eCommerce as we know it today was preceded by teleshopping – you know, those endless infomercials for frying pan that somehow still survive? Yeah, they’re not dying easily. But that’s…..

Organizations have, over time, enhanced their capability to collect and process data. As the volume and number of sources increase, it becomes extremely important to implement data governance. Data governance affects every aspect of an organization’s information management system. It affects how you create, collect, use, retain, and archive data to the software, hardware, and…..

Automation has been deemed the future of eCommerce over and over again. And it’s no wonder. The eCommerce industry has been growing steadily since 2014. In 2019, the revenue from eCommerce retail was 3.53 trillion USD. That’s a small number compared to the 6.54 trillion US dollars that the market is expected to grow to…..

Business can get extremely challenging at times, especially for those in tech, start-ups and established enterprises alike. Extreme competition is one of the biggest challenges that B2B tech organizations have to deal with. While seeking to determine the intensity of competition in the B2B Tech industry, Ovum, a research firm, requested marketers in high-tech firms…..

Did you know that consumers are set to spend around $87 billion this Black Friday and Cyber Monday? Finder.com found that 86 percent of shoppers are planning to spend during these holidays. The average spend will be around $738. A study by Slickdeals found that 80 percent of consumers view Black Friday as an opportune…..