Digital-marketing is ever changing. There’s no denying this. As a result, it is easy for a marketer to get lost in the daily tasks of targeting, retargeting, building a brand’s presence, or developing a marketing strategy for a business. So how can you stay on top of all this? You could plan your schedule with…..

One of the biggest mistakes an ecommerce company can make is to view each one of its customers as equally valuable. While a glance at a customer database might make one field seem no different from the next, it’s mission-critical that any company with ambition digs deeper into the data to find how best to…..

The question of how to generate more leads is one keeps many entrepreneurs and marketers awake at night. If you are among them, keep reading. We’ve got some good news for you! First, let’s make one thing clear: a lead isn’t just an email address. A lead is a person that you know a thing…..

Email campaigns are a cheap way of reaching new customers and retaining current ones. And when you integrate state-of-the-art tools like Klaviyo and NetSuite, email also becomes a very effective way to get new customers and enjoy everlasting love from existing ones. But more on that later. First things first. Email campaigns can be a…..

Every week we hear stories from businesses who are in the spec and select phase for integration platforms that help them automate certain processes that have been slowing their business operations, consuming resources and burning out staff. With the help of such platforms, instead of dealing with repetitive tasks manually, business owners need to be…..

Those suffering the most in today’s challenging marketing environment are companies that spent decades mastering brick and mortar sales. They relied on the once obligatory grocery trip that customers had to make to restock their refrigerators and fruit baskets. Today’s consumer, however, does not need a trip to the store to fill their fridge. Well,…..

The Process of Requirements Gathering in Integration Projects – What You Need to Know to Ensure Success The requirements gathering process for integration projects is a complex task of identifying and documenting all the capabilities, specifications, and every decision taken to complete a project. This process begins prior to the project. The team gets to…..

How AI is Revolutionizing Retail We’re living in a brave new world of retail B2C commerce. Technology has supercharged retail’s infrastructure, and no tech is more powerful for this engine than AI. While many retail giants have been investing in AI and machine-learning solutions for some time, the trend is so strong that IBM commissioned…..

Automation for Education: How Universities Can Get Stellar Results through Automation Today’s universities use technology in and out of the classroom to improve efficiency and provide quality education. According to certain predictions, innovations in technology may lead to the replacement of teachers by intelligent machines in 10 years. Don’t worry. It’s only about “some” teachers……

Integration of financial tools makes banks competitive. An integrated view allows businesses and customers to have access to a wide range of banking service providers and services. This empowerment leads to banks becoming innovative in a bid to provide better services to their customers. Integration means that banks provide products tailored to customer needs. Bank…..