Almost 90% of nonprofits are collecting data, but almost half of them aren’t fully aware of how it impacts their work. There is a lot of data that flows through a nonprofit’s systems: Fundraising events Marketing Various community programs Monthly cash flow trends Donor demographic data Program outcomes These are just a few of the…..

Nonprofits have had a bad year during the pandemic, to put it mildly. Fifty-eight percent of nonprofits were reported to have significantly scaled down their services while 49 percent of them were forced to reduce their operational costs. Nonprofit employees were also seriously affected, as 31 percent of the organizations sent their staff packing –…..

The importance of Enterprise Resource Planning (ERP) cannot be overstated. Businesses that are operating in highly competitive environments are increasingly seeking ERP platforms to help them scale up, communicate seamlessly, and shore up productivity. The integration of critical business functions has now become a must-have if the ballooning growth of the industry is anything to…..

Despite having “sales” in the name, Salesforce is also a great marketing sidekick to any business. Arguably the world’s most popular cloud-based services provider, Salesforce is responsible for powering hundreds of thousands – 150,000 to be exact – of small and big businesses. Businesses that are looking to connect with customers are increasingly turning to…..

Put together two of the most popular marketing and sales solutions ever and you’ll get a business powerhouse. Yes, I’m talking about Mailchimp and Salesforce. The integration between them is, as expected, our most sought-after solution. Remember the days when iPaaS was just basic integration aka being able to see your contacts in more than…..

What do you do when you have a list of millions of contacts? First of all, you celebrate! Congratulations — that’s a major achievement! Celebration is a big part of making the most of them because your hard work is only just beginning, so take a breather before you dig deep into them. When you…..

Despite the ballooning popularity of social media, email – as old as the technology is, still ranks impressively high as one of the most preferred modes of communications. Yes, social media boasts of some mind-boggling numbers, for instance, 53.6 percent of the world’s population are on social media with over 1.3 million new users joining…..

The pandemic uncertainty has prompted a lot of people to look for side gigs, especially because their jobs weren’t secure anymore or because they had the time to do it. By February 2020, 36 percent of American workers had planned to start a side gig to supplement their regular nine-to-five jobs and have some much-needed…..

Does Mailchimp need any introduction? I’d say no, but my college professors told me that any piece of writing worth its salt has to have some kind of intro. So here it is: Mailchimp is one of the most popular email marketing services known to marketers today. To give you a clear picture of just…..

Remember the time when automation and integration were the penchants of big corporations? We do! And we don’t remember it fondly at all. In fact, it’s the reason why we entered this industry. Understandably, back then most small businesses couldn’t bankroll such an undertaking even if their survival depended on it. Luckily, this inaccurate and…..