One of the many mistakes startups commit and are guilty of doing is collecting a lot of separate tools to deal with their different business needs. They somewhat start to hoard, even if some of them are not really solving their processes, as they are being given FREE or at a cheap price. Little do…..

It’s difficult to avoid social media nowadays. From the ubiquitous presence of Facebook, Instagram, and Twitter, to the lesser-known Naver and Discord, there’s a social networking site or app that offers connectivity for everyone. Even China, with its restrictive internet access, has gotten in on the social media fever with their own social networking website,…..

As a marketer in the automotive industry, you aim to reach more customers, sell more cars and parts, get ahead of the competition, and ultimately grow your business. Does that sound about right and straightforward? However, we are in an age where visibility is becoming a challenge. It’s no longer enough for customers to know…..

Hello, SyncApps community! It’s been a while, hasn’t it? June has come and gone, marking the end of the first half of 2019. SyncApps has gone back to the drawing board since we last updated you guys with updates, reviewing and re-evaluating some existing features while thinking up some new ones dedicated to helping our…..

Let’s get one thing straight, right off the bat: there’s a lot of information available on the internet about practically anything. Are you looking for information on a good integration platform? The internet will provide you with a list, as well as the definition, etymology, and current history of every platform on the list. Sorting…..

An effective conversion funnel is at the heart of any great marketing strategy. This funnel is more than a way to drive sales. The conversion funnel is how your business builds trust with the customers. Its effectiveness always depends on the communication strategies you use and the speed with which you adapt to new client…..

About a decade ago, a tech innovation that enabled people and organizations to store their precious data off-site began to take shape. As a game-changing phenomenon in itself, cloud computing started to rapidly change the way businesses treated and organized their data. This piece of technology now provided a higher level of not just backing…..

We are living in a world where businesses that do not personalize customer experiences have a hard time competing in their respective industries. A McKinsey report cited that organizations leveraging customer behavior data to generate insights increase their sales by 85 percent and their gross profit margins by 25 percent. And still, so many organizations…..

Scott Brinker from chiefmartec.com has been releasing his annual marketing technology report during the summer since 2011. The cheekily-named Martech 5000 report is always a source of excitement for Martech (shorthand for marketing technology) entrepreneurs and enthusiasts alike. This year is no different – released in April 2019, the Martech 5000 report covers an astonishing…..

The last two decades have seen businesses grow exponentially. This growth can be attributed to the different tactics employed by shrewd business owners to try and maximize their profits. Technological improvements and advancements in various fields, which now allow businesses to automate most of their day-to-day tasks, have also, in one way or another, fueled…..