In a time of major societal challenges, dietary concerns, and sustainability worries, it’s no surprise that people everywhere are looking for ways to get fitter, healthier, and happier. It’s more than just idle curiosity, too — and they’re willing to part with a lot of money to get results, and this has created an environment…..

With all the competition in today’s market, it’s important to know how to keep customers interested. Different ways of retaining interest work for different types of companies, but one of the best ways is email marketing. This form of marketing can have high success rates and can offer a lucrative return on investment. However, it’s…..

Getting on track with one’s health is always a challenge. Discipline is always needed just to get through the first week of any exercise, whether it’s a five-minute run or a round of ten push-ups. It would please health buffs all around the world to know that in light of modern advances in technology, there…..

Those who give strict advice but do not follow it are often confronted with the Biblical retort of “Physician, heal thyself” — in other words, get your own house in order before you start sending forth criticisms of others. Certainly, when you’re running a health and wellness brand, it’s important that you set a good…..

The G2 Summer 2019 Reports are live! These reports are for the April-June period of 2019 for products that are reviewed by the G2 community. The reports also analyze aggregated data collected from various online resources, such as social networks and high-authority review sites. Wondering why it’s a big deal? It’s only because G2’s user…..

You have set up an ecommerce business, perhaps run out of your own domestic premises, using your garage to store products to ship, and have seen it flourish. Yet the demands of an expanding business are taking their toll on your time, and while you used to have the capacity to cope, you can no…..

Have you ever wondered why June always heralds a slew of rainbow-themed products and ads? Big companies release limited edition products in rainbow-themed packaging or will put out ads that are in support of Pride. What do all of these things mean? June is recognized globally as International Pride Month – a month-long celebration of…..

As consumers increasingly become somewhat complicated and sometimes unpredictable, businesses are also trying their best to keep up with their ever-evolving demands for survival. But even as the billion-dollar health and fitness industry continues to register impressive growth year-on-year, a lot is obviously going on behind the scenes to sustain this growth. In 2017, health…..

It’s no secret that email marketing can boost your customer retention. Fieldboom found that 41% of consumers say they purchase more from retailers that send them personalized emails based on behavior. Small Business Trends writes that 80 percent of businesses surveyed rely on email marketing for customer retention, and 56 percent of respondents considered email…..

So, you finally succumbed to pressure from your marketing team to start using webinars as a marketing tool. This is great. But there’s one challenge that’s been giving you sleepless nights. Your registrations and subscriptions are not growing. They did at first, but not anymore! You see, a webinar is a great marketing tool that…..