It’s now over 40 years since the very first email campaign was sent. It targeted over 400 recipients and resulted in over $13 million in sales. 400 hundred people might seem like such a small number by today’s standards but the results pretty much speak for themselves, especially since it was a new marketing concept……

For hundreds of years, nonprofits world over have tirelessly devoted their time and resources to support people at various types of risk in their respective communities. Through various community initiatives, nonprofits have continued to touch and transform millions of lives, giving them an opportunity to live a decent life. This is a selfless gesture that…..

How does it feel to receive an email that’s specifically addressed to you? One that even has your name in the subject line? You must admit, it feels kind of special, right? That’s not all. Chances of you opening that kind of email and even scanning its content are super high compared to a random…..

Blink. Blink. Blink. One of the most annoying things in business is a cursor that blinks on an empty page. Stare at it long enough and it will start to feel like the Chinese water torture method, constantly reminding you that you should be writing something. That’s all fine and dandy, but what? What should…..

Finding new clients is never easy. But you already knew that and that’s why you are here in the first place. While it may seem easy to bag new business for some industries compared to others, some of the tactics used are more or less similar and can deliver exemplary results if used well. Accounting…..