A marketing automation solution is only as good as the knowledge of the people using it. When it comes to Salesforce, having a subscription won’t suddenly triple your profits. Salesforce is a massive powerhouse, with countless options and more added regularly. If you knew your way around Salesforce three years ago, but never opened it…..

Did you know that marketing automation platform Klaviyo scored $200M Series C on a $4.15B valuation? This happened a few months ago but it’s still one of the best pieces of news in the industry. The Cazoomi team has worked with Klaviyo for a long time now so we know for a fact that this…..

What is Contact Rating in Mailchimp and why should you care? Well, do you care about having a profitable email list? If so, then you should also care about Mailchimp Contact Rating. Briefly put, this feature uses a 16-point scale to rate contacts in your email list. Contact Rating measures the numbers of email opens…..

The World Health Organization has said loud and clear that the pandemic is not over yet. Some analyses say that we can expect a certain return to normalcy in the second quarter of 2021, while others remain more pessimistic. We’re an optimistic bunch and we like to look at the full half of the glass……

Welcome to the third article of our Insider series: Meet the Team. Today, we’re getting to know Jessa Racoma, our Content Manager. She’s been with SyncApps by Cazoomi for a few years now, and she’s had impressive growth with the company. But we’ll let her tell you more about that. Q: Hey, Jessa! Please introduce…..

eCommerce is booming, and Shopify predicts it will keep on growing this year, too. Yes, the pandemic accelerated the growth of the eCommerce industry. But every statistic shows us that it would have grown anyway, although at a much slower pace. When you think about the reasons why eCommerce is so popular, the first one…..

Were you ever in a situation where marketing automation is in the way rather than helpful? Of course, you were! While marketing automation is an indispensable solution today, it’s not perfect. But then again, what is? Top-tier automation solutions are not custom-made, although they are customizable. To some extent. And it couldn’t be any other…..

Got your tickets for this year’s Sundance Festival? If not, hurry up, there’s still time to catch some amazing film premieres or to check out the artist lounge. This year’s edition is a bit different — it all happens online, but this doesn’t mean that you should miss it. Truth be told, we almost missed…..

Want to know my favorite thing about working for an iPaaS industry leader? You learn SO much about…almost everything. Allow me to explain: you work for an eCommerce company, you’ll know a lot about eCommerce, you work for a nonprofit, you’ll learn a lot about social equality and the cause you’re fighting for, you work…..

“If your product is for everyone, then it’s for no one.” Ever heard that bit of wisdom? It’s a mantra that smart marketers live by. And it does make sense, doesn’t it? No one product or service can make everyone happy (assuming that everyone would afford it, of course. But that’s another discussion for another…..