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Back in college, one of the first things I learned about communication and PR was that old-school communication used to be one-directional: the emitter would send a message and the receiver would listen. That was it. Modern communication, however, was bi-directional: the emitter would send a message, the receiver would listen AND answer back or…..

Personalized emails get 6 times more results than non-personalized ones. 82% of marketers report better results when using personalized emails. Personalized email marketing has a median ROI of 122%. There are hundreds of similar statistics — you might have read them here or somewhere else before, so I won’t dwell on them anymore. On our…..

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