The consumer journey has grown complex. Forget the see-negotiate-buy approach. The way companies generate leads has also changed massively in the past few years. Customers no longer appreciate random calls offering products and services. Marketers can no longer afford to cast a wide net and hope for the best. Instead, they must generate high-quality leads…..

Currently, more and more companies are investing in one form of digital transformation or another. The budget for this change has increased by more than 25 percent over the past year, with more than half of the mid-sized firms and big companies investing more than $10 million in the transformation process. Still, there are companies…..

The Salesforce-to-Mailchimp integration is a heavy-hitter in terms of organizing records – you can sync up hundreds to thousands to millions of records in one go, as fits your needs, with a few clicks. Here at SyncApps, we push the integration further with advanced segmentation through Multi-Groups. Multi-Groups work like this: it syncs up your…..

Digital marketing is an ever-evolving field. You’ve certainly heard this before: “latest innovation X disrupts previous marketing strategy Y”. Sometimes, these statements are void of meaning. But sometimes they refer to actual earth-shattering, game-changing innovations. This is what happened when triggered emails took center stage. What Are Triggered Emails? Triggered emails are automated emails tailored…..

Most managers are reluctant to embrace digital transformation for fear of change. But in the real sense, what they should be feeling is the fear of missing out (or FOMO) for what some of these major transformations can do for their businesses. The path towards transitioning appears unclear and daunting. Furthermore, there is a sense…..

Today’s non-profit organizations find themselves in a complex environment. The traditional ways of fundraising are becoming inefficient, and they must adopt new methods of finding donors and sponsors. They also must deal with diversified markets, customers, and channels. Integration solutions for non-profit organizations are becoming a must-have for organizations that want to achieve their goals……

Brand loyalty – any self-respecting business always hopes to gain this from their customers. It’s every brand’s goal to be recognized for something positive, whether it’s for quality service or exceptional product functionality. Here at SyncApps, we want our subscribers to trust our services, and we want them to use all of the integrations available…..

Marketing automation is a relatively new development in the field of digital marketing, but one that is already seeing widespread use in multiple industries. It refers to the use of software tools to automate marketing activities such as campaign management, data synthesis, and customer segmentation. The main benefit of marketing automation is that it eliminates…..

Managing customer data is a big job that comes with a lot of responsibility. Customers expect businesses to use their data ethically. If you want to boost brand loyalty, you must make every effort to fulfill these expectations and put their needs first.  There are various things you can do to earn customers trust and…..