The term social CRM or social Customer Relationship Management refers to the process of management, engagement, and maintenance of customer relationship through the use of social media. Social CRM is a modern concept in marketing. This concept seeks to identify and harness touch points existing via social media platforms that facilitate the maximization of customer…..

The silo mentality refers to a state in which a department has information but refuses to share it with others. A silo mentality is isolationist. How can you get there? Sadly, it’s not too hard. This mentality is the outcome of the organizational culture. It is common to find an organization divided into departments, with…..

Are you having trouble with your marketing strategy? Are you having a hard time getting the results you want because of rare or nonexistent data? We’ve all been there! Even when we have a winning strategy on our hands, we know there’s always room for improvement. Do you know what the most frequent marketing mistake…..

For a long time, companies have been treating automation as an afterthought. It wasn’t that they didn’t want to adopt it. They were just afraid of change or hadn’t made time to learn more about it. Why should you make automation a primary goal instead of an afterthought? Well, let’s start by looking at what…..

Digital-marketing is ever changing. There’s no denying this. As a result, it is easy for a marketer to get lost in the daily tasks of targeting, retargeting, building a brand’s presence, or developing a marketing strategy for a business. So how can you stay on top of all this? You could plan your schedule with…..

One of the biggest mistakes an ecommerce company can make is to view each one of its customers as equally valuable. While a glance at a customer database might make one field seem no different from the next, it’s mission-critical that any company with ambition digs deeper into the data to find how best to…..

The question of how to generate more leads is one keeps many entrepreneurs and marketers awake at night. If you are among them, keep reading. We’ve got some good news for you! First, let’s make one thing clear: a lead isn’t just an email address. A lead is a person that you know a thing…..

Email campaigns are a cheap way of reaching new customers and retaining current ones. And when you integrate state-of-the-art tools like Klaviyo and NetSuite, email also becomes a very effective way to get new customers and enjoy everlasting love from existing ones. But more on that later. First things first. Email campaigns can be a…..

Every week we hear stories from businesses who are in the spec and select phase for integration platforms that help them automate certain processes that have been slowing their business operations, consuming resources and burning out staff. With the help of such platforms, instead of dealing with repetitive tasks manually, business owners need to be…..

Those suffering the most in today’s challenging marketing environment are companies that spent decades mastering brick and mortar sales. They relied on the once obligatory grocery trip that customers had to make to restock their refrigerators and fruit baskets. Today’s consumer, however, does not need a trip to the store to fill their fridge. Well,…..