Hurricane Island Outward Bound is a nonprofit educational organization that offers challenging outdoor expeditions for people of all ages and backgrounds. These expeditions inspire self-discovery, compassion, and leadership. The organization’s programs help participants step outside their comfort zones and realize they are capable of more than they ever imagined.
Their mission is to help build a more compassionate and resilient world by fostering diversity and inclusivity.
Hurricane Island Outward Bound School relies on its digital marketing to ensure smooth and accurate communication with its alumni and supporters. Today, this means many disparate platforms, like Instagram and others, which are typically managed by a small team.
It’s a lot to handle, and things fall through the cracks quite often, especially when you communicate with the same stakeholders via multiple platforms, like email, SMS, or phone.
Hurricane Island Outward Bound School uses the Mailchimp for Salesforce Nonprofit Success Pack (NPSP) integration to streamline its efforts and ensure that its data is accurate across both platforms.
In their Marketing Director’s words, Kim Ratner: “Where we were once using numerous programs and processes to facilitate these connections, SyncApps has allowed us to efficiently consolidate and streamline our data synchronization between Salesforce and Mailchimp.
The platform has a user-friendly interface that allows even non-tech-savvy users to utilize it, and we have been impressed with the reliable data transfer, error-handling, and immediate sync options that allow us to pivot as needed and support our ever-changing communications needs.”
Hurricane Island Outward Bound School uses some key features from our SyncApps Basics Series.
“As the Marketing Director at Hurricane Island Outward Bound School, I am responsible for overseeing all external communications, including email, social media, and our website. These communications vary depending upon the area of the organization we’re supporting and the specific audience.
Since it’s important for us to tailor our communications to these key audiences, it’s vital that we know that the data we have is accurate. Our ability to have our email lists integrated with our CRM through SyncApps helps ensure that the information we have is up-to-date, and we are also able to track all communication and outreach within the contact record in our CRM.”
“I like that I can sync things in real-time as needed. This creates flexibility and allows me to support time-sensitive projects. I also like knowing that the automation is happening without me having to think about it or manually do something.”
— Kim Ratner, Marketing Director
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Hurricane Island Outward Bound's mission is to help build a more compassionate and resilient world by fostering diversity and inclusivity.
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