Operating in a highly competitive and constantly evolving business environment has its ups and downs. The amount of data a business collects over a period of time is always on the increase, which is a good thing. But this data can only be helpful if it ends up in the right hands/place for effective use……

Many of us love and hate meetings in equal measure. Well, some of us despise them maybe more than others. It might be because we have been stuck in one too many meetings that should have really been an email or two. Some meetings are just bad for business simply because they lack a sense…..

The task of closing books towards the end of the year can be easy to some but it can be an uphill battle to others. OK, let’s be honest for a moment. It’s definitely hard for almost everyone. Whew, that feels so much better! What makes the closing of books a difficult task is the…..

As far as digital disruptions go, none can be compared to social media. From the power to transform a business to endless opportunities it continues to present business owners and marketers with – social media is indeed (and probably by far) the most cost-effective marketing tool. All businesses, big or small, are now using social…..

Electronic commerce or eCommerce entails the buying and selling of goods and services through the internet. For the majority of people, eCommerce is something they do every day in acts such as purchasing from an e-tailer or online payment of bills.  Selling goods and services online is not a new thing really. This type of…..

Today’s customer is more informed and more frugal than ever.  What does this mean for you?  Briefly put, it means that they buy less and that, in order to get them to buy from you, you have to empower them with enough information so they feel confident about their purchase. I know, it’s a tall…..

Businesses today understand the need for workflow automation if they want to stay ahead of the competition. However, with the proliferation of vendors in the market, getting the right solution may be a challenge. You may have some cloud solutions already running in your business. Still, if you lack integration, then your company is likely…..

First things first. You need to give yourself a big round of applause for having the courage to run an eCommerce business.  Why? Well, because e-commerce is not for the faint-hearted — that’s for sure! And with the number of security threats in the e-commerce space increasing by the day, many businesses are still jumping…..

Irrespective of the size of your company, big data can bring a significant positive transformation to your customer support. And here’s an awesome spin: customer support data itself can be the very catalyst of that positive transformation. We all know the importance of improved customer service to a business. Did you know that a customer…..

Of the many technological revolutions the world has witnessed in recent years, none appears to have been as impactful as the internet, especially in the world of marketing. Among the industries that have benefited the most is the media one. Besides being able to monitor consumer patterns and behaviors, the internet has helped organizations within…..