Want to know my favorite thing about working for an iPaaS industry leader? You learn SO much about…almost everything. Allow me to explain: you work for an eCommerce company, you’ll know a lot about eCommerce, you work for a nonprofit, you’ll learn a lot about social equality and the cause you’re fighting for, you work…..

“If your product is for everyone, then it’s for no one.” Ever heard that bit of wisdom? It’s a mantra that smart marketers live by. And it does make sense, doesn’t it? No one product or service can make everyone happy (assuming that everyone would afford it, of course. But that’s another discussion for another…..

If you’re a regular on the SyncApps blog or a SyncApps subscriber, you already know a lot about the power of segmentation. It’s 2021, so blasting the same message to your entire audience will fall on deaf ears. No matter what industry you’re in, your products and your content aren’t for everyone. You know what…..

2020 has been a mixed bag by all standards, but despite the prevailing circumstances, it is not all doom and gloom, at least not for digital marketing enthusiasts and for certain brands. You see, companies, especially start-ups, still have a good shot at weathering the storm albeit with a few bruises. Having experienced a tough…..

Can anyone say 2020 was a good year? Probably not. Unless you’re an eCommerce owner. The eCommerce industry has beaten record after record, surpassing even the most optimistic predictions for 2020. Traffic has soared so much that in June 2020, eCommerce platforms had peaks that beat the peak holiday season of 2019. DTC eCommerce brands…..

What did the pandemic mean for the health and wellness industry? Take it from someone who works with players of all sizes in this industry: it was murder. We had lockdowns, then re-openings (but people were still advised to only leave the house if absolutely necessary), then lockdowns again, and so on. This happened all…..

Mailchimp tags are an excellent way to keep your database organized. You know us — we have a soft spot for segmentation done right and Mailchimp tags play a huge part in this. However, there are use cases when you need to remove those Mailchimp tags. Any marketer who knows a thing or two about…..

Yes, it’s that time of the year again. The time when we close the balance for the current year and start planning for the next one. Can you imagine 2021 marketing without automation? No one can! But this doesn’t mean that we don’t need to be prepared for what the future holds in store for…..

Welcome to the second article of our Insider series: Meet the Team. Today, we’re getting to know Reymar Ocero, our UI/UX Lead Consultant. He’s been with SyncApps by Cazoomi for a few years now, and he’s had an impressive growth with the company. But we’ll let him tell you more about that. Q: Hey, Reymar!…..

With the holiday season just around the corner, nonprofits have a busy schedule. It’s the time of the year when people feel most generous. And given how the COVID-19 pandemic hit nonprofits, no donation is too small! If you’re a nonprofit or an NGO, you already know about Donorbox, a powerful tool to collect and…..