There are very few industries that are as poorly understood as consulting. Irrespective of the niche you are consulting for, very few people know exactly what a consultant does. This is part of the magic. Consultants don’t have to leave a huge paper trail behind and, oftentimes, you can’t even pinpoint the exact things that…..

At Cazoomi, we have very strong opinions about iPaaS. Not surprising, right? We believe that iPaaS should accomplish three core missions (at the very least): Save time Bring you insights that siloed data can’t bring Be FAST (real-time, ideally) Since beliefs that aren’t supported by actions are just dreams (and our dreams don’t really help…..

A year ago, in April, the real estate industry had one of its biggest drops since the 2008 crisis. Home sales were down 40% compared to the same month in 2019. It’s not just the sales themselves that were affected. Other metrics — online search queries, search for real estate agents, and offers made —…..

Back in college, one of the first things I learned about communication and PR was that old-school communication used to be one-directional: the emitter would send a message and the receiver would listen. That was it. Modern communication, however, was bi-directional: the emitter would send a message, the receiver would listen AND answer back or…..

Are you the lucky owner of a large contact list in Salesforce? If so, you might be familiar with Person Accounts. If not, read on. They are a huge time-saver and a great way for you to leverage large lists to the fullest. Person Accounts in Salesforce are a business-to-consumer solution for customers who sell…..

The entire 2020 has been a big question mark for everyone in the real estate industry, from brokers to property managers. The pandemic hit this industry harder than it hit most. And understandably so. People were worried about their financial safety, so upgrading to a new home was their least concern. All in all, April…..

Hi there! It’s that time of the quarter again — the time when we bring good news about the most recent updates to the SyncApps platforms. If you’re a regular on our blog, then you must already know about some of them. If not, buckle up, you’re in for a ride! During the last quarter…..

Remember when advertising and marketing consisted of TV, radio, and print ads in magazines? It was the “golden age” when being an “ad man” was new, fun, and exciting. Mad Men (the TV show) paints quite a glamorous picture of that era. It feels like everyone thrived back then. However, if you zoom out, you’ll…..

Personalized emails get 6 times more results than non-personalized ones. 82% of marketers report better results when using personalized emails. Personalized email marketing has a median ROI of 122%. There are hundreds of similar statistics — you might have read them here or somewhere else before, so I won’t dwell on them anymore. On our…..

A marketing automation solution is only as good as the knowledge of the people using it. When it comes to Salesforce, having a subscription won’t suddenly triple your profits. Salesforce is a massive powerhouse, with countless options and more added regularly. If you knew your way around Salesforce three years ago, but never opened it…..