No conversation on technology such as having an AI or chatbot can ever end without discussing its effect on employment. The greatest fear for mankind since the onset of machine intelligence has always been the fear of losing jobs. First, it was industrial machines, then came computers, and now we have Artificial Intelligence (AI). Technology…..

Marketing has changed over the years. Technology advancements such as integration solutions with stiff competition have motivated businesses to upgrade to digital approaches to attain their goals. This is how marketing automation gained so much ground. But the advancements didn’t stop here. Marketers soon realized that they need a powerful tool that can provide them…..

Over the years, app integration and syncing have enabled companies to maximize productivity and profit all the while reducing costs. Salesforce and Mailchimp integration are among the many approaches that businesses are now using to provide a seamless experience for itself and its customers. Salesforce to Mailchimp integration can be analyzed as two different concepts…..

Running a business can be difficult if you are not using the right tools. For your business to thrive, you need tools that align with your goals and that satisfy specific business needs. A good chunk of successful businesses attributes their fame and fortune to efficient customer relationship management. However, not all CRMs are a…..

A short and almost perfect sales cycle is probably what every company dreams of. Clients who don’t need much convincing and products that fly of the real or virtual shelves. Sounds too good to be true, right? Unfortunately, it is. There’s no guarantee that you’ll ever get to such a sales utopia. Even if you…..

You probably already know that email marketing is outperforming all other online marketing strategies. But in order to reap its full benefits, you need to figure out which marketing automation solution is right for your business. If Mailchimp vs. Constant Contact is on your shortlist, this article is for you. Email marketing is an important…..

For real estate agents, the difference between losing a customer and signing a contract depends on having the right information. In other words, on knowing exactly what the customer wants and the precise specs of all the properties in their database. However, finding and digesting that information can be extremely time-consuming. This is where technology…..

With so many email service providers (ESPs) available in the market, choosing one can be a nightmare. Every ESP is seeking your attention. Everyone is dangling their bells and whistles hoping to grab your attention. This makes it more difficult to choose the perfect fit for your company. To help you choose the perfect fit,…..

A customer success strategy is essential for every business that strives for growth. But what is customer success, you ask? It is a professionally and scientifically engineered strategy designed to increase the customer lifetime value. The approach focuses on nurturing good relations with customers to make the business successful and ultimately lead to growth. As…..

Every eCommerce business needs a CRM system to gather insights and build a connection with customers and allows the business to engage directly to them. For a business to be efficient, a CRM is one of the key tools in running an eCommerce business. Having a CRM such as Highrise CRM helps put customer satisfaction…..