The real estate business, just like any other industry, has its fair share of good days and not-so-good ones. It just so happens that October and November are when business starts to slow down. And yes, Halloween can help real estate businesses like yours. Provided you do it right, of course.
Traditionally, home buyers are not particularly in a rush to buy real estate around Halloween. It could be because the big holiday season is closing in and the would-be buyers are somewhat relaxed and not in a mood to spend their cash. However, real estate agents and sellers should always be prepared, implementing an emergency action plan to address unforeseen circumstances or urgent situations that may arise, ensuring a proactive approach to managing any challenges in the property market.
Does this mean you should also put everything on hold? Sure, if you’re not a go-getter. If you are, then this is not the time to slow down.
It’s time to get creative.
Did you know that some seasons like Halloween can be used to make a connection with prospective home buyers as well as reconnect with existing customers for referrals or even repeat business?
While most real estate agents might be feeling uninspired as the spooky month fast approaches, the truth is that the whole month of October presents realtors with a unique opportunity to appeal to buyers. All that is needed is a bit of creativity and you could have home buyers walking up to your doorstep ready to view the property you are selling.
Halloween is a holiday turned into a multi-million industry and there’s no reason why your real estate business should not enjoy a piece of that action. Its popularity is phenomenal with over 148 million people in the United States participating in various Halloween activities in 2020 alone.
Image Source: The Spend
So, don’t let the upcoming Halloween holiday go to waste! Start preparing your Halloween-themed marketing strategy straight away. To help you get started, we have put together some interesting Halloween ideas that will re-energize your marketing efforts and also help you to differentiate your real estate business from the rest of the park.
Treat your prospective home buyers to a Halloween house tour of their lifetime by decorating the property with scary, eerie elements that bring out that spooky feeling. Cleverly placed carved pumpkins and jack-o-lanterns in every room will give the visitors something to look forward to as they move from one space to another.
You should also include some scary sound effects while at it, you know, just to enhance the Halloween mood.
Image Source: Good Housekeeping
Social media is a great and effective way to reach out to leads as well as existing customers. Halloween gives you a unique opportunity to engage them through an interactive social media contest.
Almost everyone loves to dress up during Halloween. So why not have some scary fun while at it? Ask your social media followers to dress up in their favorite Halloween outfits then take an interesting photo of themselves.
They should then upload it and share it using a special Halloween hashtag. You can then pick a few winners and gift them and then reshare the photos on your official social media platforms. Depending on how engaging the contest is, it has the potential to go viral and could be picked up by serious prospects.
Halloween is never complete without a spooky dinner and this is exactly what you should do. Pick a few prospects from your list and invite them for a thrilling Halloween dinner at one of the properties that are on sale.
Ensure that the property is decorated with interesting Halloween elements to enhance the mood. You can also ask them to come dressed as their favorite TV actors to make it even more exciting. The highlight of the night should obviously be a deliciously scary dinner that includes monster wraps, ghostly pizza, cheese pumpkins, jack-o-lantern pot pies, monster burgers… the list is endless.
Not sure how to identify your top clients? Head over to your SyncApps dashboard and dive into your cross-plaform metrics. Who bought from you recently and also keeps opening your email campaigns looking for more properties that fit their criteria? Invite them over!
Not a SyncApps client yet? Start here and never wonder who your best clients are again.
Grab people’s attention by making your property signage stand out from the rest. Halloween is crawling with trick-or-treaters and there’s no reason why they should skip your house even if there’s no one at home at that moment.
Give them a reason to stop by and even take a sneak peek of the property. Start by dressing up your ‘For Sale’ signage with Halloween balloons and other spooky decorations. Who knows, maybe some people will want to take photos with it, upload them to social media, and…hello, viral, free advertisement for your property.
For bonus points, strategically place a big bowl of candy attached to your business cards. You can even include Halloween-themed flyers with more details of the house as well.
Trick-or-treating is the flagship activity for the Halloween season and there’s no reason why you and your team shouldn’t participate. Ask your team to dress up and assign each member a route.
Arm them with Halloween-themed fliers, business cards, and most importantly, enough candy bags to distribute around. Halloween is also a free marketing opportunity for your real estate business so make sure to include branded trick-or-treat bags, copper water bottles and whatever else you can think of.
Just like trick-or-treat, you should also attend a few Halloween-themed events in your area. These are great opportunities to network and popularize your real estate business.
Apart from dressing the part, you should also use the opportunity to introduce your business and even distribute your business cards as you mingle with other guests.
Halloween is also a good time to roll out an email campaign but one with an interesting twist. Have your graphic designer design a spooky eCard or postcard that can be emailed to prospects and existing clients.
Include a captivating message like – Grab this scaringly awesome deal this Halloween — 25% off!
Everyone loves parades and that’s why you should organize one this Halloween. Invite people around your neighborhood to participate in a Halloween costume parade.
To make it more memorable, invite local celebrities to help judge and award the best adult costume, the best child costume, best-dressed couple, among other interesting categories.
As you prepare for your Halloween-themed events, your social media strategy for October should also be relevant. This is the time to break off from your normal social media routine and adopt a theme that will resonate with your followers.
Your social media posts should include interesting content like funny Halloween puns, jokes, and quotes to inject a bit of haunted humor and also give ‘em pumpkins to talk about!
Image Source: Business2Community
Restaurants are usually a beehive of activity during Halloween as parents treat their kids to a night out. You can take advantage of this trend by partnering with a popular eatery or eateries.
Chances are they will agree since the activity will also popularize their establishment. All you need to do is print coupons with the restaurant’s offer on one side and your contact details on the other. Hand these out to parents as they walk in with their kids.
Videos are a great tactic to get people to notice you. Start by collating some interesting Halloween fun facts and create some short videos.
Post these throughout the Halloween season either on Facebook, Instagram, or TikTok. Doing so will not only engage your followers but also get your real estate business more noticed by prospects.
After your Halloween costume party or parade is over and people are starting to return to their normal boring routine, you still have an opportunity to give them one last memorable treat. This takes a bit of planning but it’s doable.
Just get one of your employees to record the events that lead up to your Halloween costume party. Edit this footage to show people what it takes to organize a Halloween party. Share the clip on social media and watch it go viral, well, depending on how it’s creatively put together and how wild your Halloween costume party was.
These are just a few interesting and cost-effective ideas that you can easily execute to take advantage of the Halloween holiday. You can try one or even a combination of a few and try them out this year.
Depending on how creative you are, Halloween can turn out to be the most profitable season for your real estate business. You would be surprised by how many leads these crazy ideas generate!
Loved these ideas? They came from realtors and real estate agents like you!
They’re SyncApps users who know how to leverage data to understand what their customers want — on Halloween or on any other day of the year.
Curious how other real estate professionals use SyncApps? Check out their stories and use cases.
